Description : A comprehensive spending pattern: A)shows the percentages of annual family expenditures allotted to general classes of goods and services B)indicates the annual amounts spent by families for ... discretionary income of consumers D)is used to determine the precise buying power of individuals
Last Answer : A)shows the percentages of annual family expenditures allotted to general classes of goods and services
Description : The aiming of advertising or selling at a specific group of consumers who all have similar characteristics 1. Same-people Marketing 2. Individual Marketing 3. Services Marketing 4. Industrial Marketing 5. Target Marketing
Last Answer : Target Marketing
Description : The important characteristics of the survey method is Options: A) It is capable for collecting data from a large group (population) simultaneously B) Here the work is being carried out on pre-determined problem C) The aims of this method are fixed and specific D) All the above statements are correct
Last Answer : D) All the above statements are correct
Description : What is Digital Marketing? Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, ... with the following components: o SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Last Answer : SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Description : What term refers to the tendency of consumers to buy a lower price product instead of a higher price product?
Last Answer : Substitution
Description : Products and ser ts and services fa vices fall into two broad cl o two broad classes b asses based on the t ased on the types of co ypes of consumers that us rs that use them. Which is ... broad classes? classes? a. industrial products b. brand equity brand equity c. co-branding d. brand extension
Last Answer : a. industrial products
Description : By using a wholesaler, Inversoft Ltd. has a distinct advantage because the specialised services performed by the wholesaler allow the firm to: A)focus on developing and manufacturing ... capacity and efficiency C)reduce manufacturing costs to retailers and provide quality merchandise to consumers.
Last Answer : A)focus on developing and manufacturing products that match consumers' needs and wants.
Description : Which e-business model allows consumers to name their own price for products and services ? (A) B2 B (B) B2 G (C) C2 C (D) C2 B
Last Answer : (D) C2 B
Description : __ consists of ists of activities un ities undertaken to crea ken to create, mai te, maintain, or c ntain, or change the at hange the attitudes and des and behavior of ... organization. a. Person marketing b. Organization marketing Organization marketing c. Internal marketing d. Service variability
Last Answer : b. Organization marketing Organization marketing
Description : The National Mission for Sustainable Agriculture (NMSA) aims at which of the following? a. Enhancing agricultural productivity, protection of resources such as land, water, biodiversity and ... mechanism. d. Providing Irrigation benefits to the farmers to ensure early completion of projects.
Last Answer : a. Enhancing agricultural productivity, protection of resources such as land, water, biodiversity and genetic resources by developing strategies to make agriculture more resilient to climate change.
Description : It is deceptively used by an organisation to promote the perception that its products, aims, or policies are environmentally friendly- (a) Blue washing (b) white washing (c) green washing (d) green pricing.
Last Answer : C. GREEN WASHING.
Description : If Good Invest was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus developed more products with lower risk, it would be ... developing a sales orientation D)changing its organisation structure E)responding to changes in technology
Last Answer : A)responding to the marketing environment
Description : Product line is a _____________ 1. specific model of product 2. group of closely related items 3. all products offered by a company 4. both 1 and 2 5. None of these
Last Answer : group of closely related items
Description : What term describes negative or harmful actions toward a group of people or its members?
Last Answer : Feel Free to Answer
Description : The consumer movement is 1. against foreign imports that are much cheaper than products produced in the home market 2. a movemnt that is trying to improve consumer satisfaction 3. a ... individuals, groups and organizations attempting to protect the rights of consumers 5. none of these
Last Answer : a diverse group of individuals, groups and organizations attempting to protect the rights of consumers
Description : Companies that focus their efforts on a narrow range of products or select group of consumers are adopting a -------------- position. A)market challenger B)market follower C)market leader D)market nicher
Last Answer : D)market nicher
Description : he consumer movement is: A)against foreign imports that are much cheaper than products produced in the home market B)a movement that is trying to improve consumer satisfaction C)a ... D)a diverse group of individuals, groups and organisations attempting to protect the rights of consumers
Last Answer : D)a diverse group of individuals, groups and organisations attempting to protect the rights of consumers
Description : Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working ... A. Socio-cultural environment B. Competitive environment C. Economic environment D. Legal environment
Last Answer : A. Socio-cultural environment
Description : ------ refers to the specific development, pricing, promotion, and distribution of products that do not harm the environment. A)Marketing ethics B)Social responsibility C)Environmemtal marketing D)Green marketing 9) A business adopting the defence strategy approach to social responsibility:
Last Answer : D)Green marketing
Description : Purkinje's shift: a. refers to the transition of retinal sensitivity between photopic and scotopic vision b. refers to the shift in the spectral sensitivity of the human retina toward shorter wavelengths of light c. accounts for blue colour appearing brighter at dusk d. all above
Last Answer : all above
Description : Which of the following terms refers to moving away from midline? a) Abduction Abduction is moving away from midline. b) Adduction Adduction is moving toward midline. c) Inversion Inversion is turning inward. d) Eversion Eversion is turning outward.
Last Answer : a) Abduction Abduction is moving away from midline.
Description : Attitude refers to A)the internal traits and behaviours that make a person unique. B)a set of actions that a person in a particular position is supposed to perform. C)competence and ... and experience. E)one's evaluation, feelings, and behavioural tendencies toward an object or idea.
Last Answer : E)one's evaluation, feelings, and behavioural tendencies toward an object or idea.
Description : The aims and objectives of a company are stated in the _____________ clause of the Memorandum of Association.
Last Answer : The aims and objectives of a company are stated in the _____________ clause of the Memorandum of Association. (a) Name (b) Object (c) Domicile
Description : Which of the following is the term for a whole farm management system which aims to deliver more sustainable agriculture? a. Community Farming b. Social Farming c. Complete Farming d. Holistic Farming e. Integrated Farming
Last Answer : e. Integrated Farming
Description : The term Anusandhan in Hindi has been borrowed from Options: A) The advantageous aims used in archery training in olden days B) The objectives employed in modern Rifle Shooting competitions C) ... terminology's perspective D) Both are the heterogeneous and not related with the term in question
Last Answer : C) Both of the above analogous and true in terminology's perspective
Description : (2) amount of oxygen used for biochemical oxidation Explanation: Biochemical oxygen demand or B.O.D. is the amount of dissolved oxygen needed by aerobic biological organisms in a body of water to ... quantitative test, although it is widely used as an indication of the organic quality of water.
Last Answer : The addition of gypsum to port-land cement helps in : (1) increasing the strength of cement (2) rapid setting of cement (3) preventing rapid setting of cement (4) reduction in the cost of cement
Description : Many food brokers are more accurately described as manufacturers' agents because they A)handle food products from a single manufacturer. B)provide assistance in grading, negotiating, and ... and operate in specific geographic territories. E)charge higher commissions than most other brokers.
Last Answer : D)provide services on a somewhat permanent basis and operate in specific geographic territories
Description : Combat Cancer Society engages in activities designed to influence attitudes toward smoking. This type of activity is called ---------marketing. A)services B)product C)social D)business
Last Answer : C)social
Description : _______ refers to the system in which two are more banks are brought under common control by a device other than the holding company? A. Chain Banking B. Group Banking C. Mixed Banking D. Branch Banking E. None of the Above
Last Answer : A. Chain Banking Explanation: Chain Banking refers to the system in which two are more banks are brought under common control by a device other than the holding company.
Description : A business arrangement where one party allows another party to use a business Name and sell its products or services is known as__________. A. A cooperative. B. A franchise. C. An owner-manager business. D. A limited company
Last Answer : B. A franchise.
Description : A business arrangement where one party allows another party to use a business name and sell its products or services is known as__________. A. A cooperative. B. A franchise. C. An owner-manager business. D. A limited company.
Description : What term refers to the notion that the well being of the group is more important than that of the individual?
Last Answer : Collectivism
Description : Which term refers to a group of interacting populations of two or more species occupying the same area?
Last Answer : Community
Description : What Destructive or harmful actions toward a group of people or its members is known as .?
Last Answer : Need answer
Description : Having a negative or hostile feeling toward a group of people or its members is called?
Last Answer : prejudice
Description : A portfolio can best be defined as: a. a group of projects and programs carried out within an organization. b. a group of programs carried out under the sponsorship of an organization. c ... the sponsorship of an organization. d. a range of products and services offered by an organization.
Last Answer : a. a group of projects and programs carried out within an organization.
Description : Which one of the following statements best defines procurement? a. A technique to establish the best approach for obtaining the resources for the project. b. A group of interrelated resources and ... product. d. The process by which products and services required for the project are acquired.
Last Answer : d. The process by which products and services required for the project are acquired.
Description : . A portfolio can best be defined as: a. a group of projects and programmes carried out within an organisation. b. a group of programmes carried out under the sponsorship of an organisation ... the sponsorship of an organisation. d. a range of products and services offered by an organisation.
Last Answer : a. a group of projects and programmes carried out within an organisation.
Description : Michael Porter has argued that: a) the logic of old economy strategies remains the same for internet-based companies. b) the internet did not bring new types of products/services or large ... does not matter to global competition. d) the internet does not help to improve company operations.
Last Answer : the logic of old economy strategies remains the same for internet-based companies.
Description : Way to promote a business with social media is__________ * promotion of your company, services, and products SEO Digital media marketing potential clients to visit your website
Last Answer : SEO
Description : The best way to promote a business with social media is * To advertise your company, services, and products To collect as many contacts as possible Offer a lot of helpful and free information Invite potential clients to visit your website
Last Answer : Offer a lot of helpful and free information
Description : Way promote a business with social media is__________ A.your company, services, and products B.many contacts as possible C. Offer a lot of helpful D.potential clients to visit your website Answer: C
Last Answer : C. Offer a lot of helpful
Description : Most operations Most operations produce a mixture produce a mixture of both of both products & products & services. Which services. Which of the following following businesses is closet to producing pure ... a) Steel company company b) A Restaurant A Restaurant c) Counselor/therapist d) IT company
Last Answer : c) Counselor/therapist
Description : Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company's products and services C. Selecting target markets D. Developing ... , keeping, and growing customers through creating, delivering, and communicating superior customer value
Last Answer : E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
Description : Which of the following is an independent banking industry watchdog that protects consumers of banking services in the country? A. BBB B. IBA C. BCSBI D. IBRD E. None of the Above
Last Answer : C. BCSBI Explanation: The Banking Codes and Standards Board of India (BCSBI) is an independent banking industry watchdog that protects consumers of banking services in India.
Description : Provided that the minimum amount of sum so payable shall not be less than ____ of the value of such defective goods sold or services provided, as the case may be to such consumers. a) Rs 25000/- c) 10 % c) 5% d) None of these
Last Answer : c) 10 %
Description : Consumers look closely at service quality when comparing competing services because 1. they perceive all services to be essentially the same 2. all services are priced about the same 3. ... the only relevant service characteristic 4. services are very difficult to evaluate 5. none of these
Last Answer : services are very difficult to evaluate
Description : What are Capital goods? a) Goods used for consumption in the production process b) Goods such as tools, machinery, etc which are used to create final consumer goods c) Goods and services that are consumed fully when purchased by the consumers d) None of the above
Last Answer : : b) Goods such as tools, machinery, etc which are used to create final consumer goods