Description : The two approaches to identifying a target market are the: A)total market and undifferentiated approaches B)product differentiation and customer differentiation approaches C)multisegment and concentration approaches D)total market and market segmentation approaches
Last Answer : D)total market and market segmentation approaches
Description : Capri is a brand of cigarette that is low tar and slim in design to appeal to women. In this instance, women comprise Capri's: A)marketing mix B)target market C)target audience D)marketing strategy E)marketing opportunity
Last Answer : B)target market
Description : The target audience for an advertising campaign is the A)information base on which to develop the campaign. B)location and geographic distribution of persons. C)group of people toward whom the advertisements are directed. D)overall goal of the advertising campaign..
Last Answer : C)group of people toward whom the advertisements are directed.
Description : The initial stage in the development of an advertising campaign is A)creating the message. B)setting the budget. C)identifying and analysing the advertising target audience. D)defining the advertising objectives. E)creating the advertising platform.
Last Answer : C)identifying and analysing the advertising target audience.
Description : You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic
Last Answer : Demographic
Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics
Last Answer : It allows you to personalize your message based on specific target audience characteristics
Description : A paid form of nonpersonal communication about an organisation and/or its products that is transmitted to a target audience through a mass medium is: A)advertising. B)publicity. C)sales promotion. D)personal selling.
Last Answer : A)advertising.
Description : Children with muscular dystrophy who receive treatments developed through research programs funded by MDA would represent __________ for this charitable organisation. A)target publics B)target population C)general publics D)focus groups E)client publics
Last Answer : E)client publics
Description : If Good Invest was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus developed more products with lower risk, it would be ... developing a sales orientation D)changing its organisation structure E)responding to changes in technology
Last Answer : A)responding to the marketing environment
Description : The aiming of advertising or selling at a specific group of consumers who all have similar characteristics 1. Same-people Marketing 2. Individual Marketing 3. Services Marketing 4. Industrial Marketing 5. Target Marketing
Last Answer : Target Marketing
Description : Essex Office Products has decided to use a particular competitive tool that it feels will have a major impact. Its consultant, Dr. Bell, contends that this particular approach is the one most ... in question is: A)price B)market segmentation C)distribution D)promotion E)product innovation
Last Answer : A)price
Description : Company sales forecasts are least likely to be based on A)executive judgment. B)customer surveys or sales -force surveys. C)time series analysis. D)market tests. E)single -variable or multivariable segmentation.
Last Answer : E)single -variable or multivariable segmentation.
Description : Marketers of Procter & Gamble products define markets on the basis of both volume usage of the product and annual family income. This is an example of which market segmentation approach? A)homogeneous B)multisegement C)variable D)benefit E)multivariable
Last Answer : E)multivariable
Description : The purpose of market segmentation is to: A)differentiate among similar products B)divide the total market to allow the marketer to develop a more precise marketing mix C)reduce the overall ... a single marketing mix that will be satisfy market segments E)meet the needs of homogeneous markets
Last Answer : B)divide the total market to allow the marketer to develop a more precise marketing mix
Description : Market segmentation is: (1) Group of Sales Persons (2) Dividing target groups as per their needs (3) Market Division (4) Market Space
Last Answer : (2) Dividing target groups as per their needs Explanation: Market segmentation is a marketing strategy which refers to the aggregating of prospective buyers into groups, or segments, having ... design a marketing mix that precisely matches the expectations of customers in the targeted segment.
Description : Market Segmentation helps in _____________ 1. Identifying the target group 2. Focused marketing 3. A strategy of DSAs 4. All of these 5. None of these
Last Answer : All of these
Last Answer : Dividing target groups as per their needs
Description : McDonald's runs advertisements featuring children, senior citizens, and minority groups. These ads indicate that the company: A)is production oriented. B)considers only environmental factors. C)has several target markets. D)lacks focus.
Last Answer : C)has several target markets.
Description : The two steps of developing a marketing strategy include selecting and analysing a target market and: A)selecting a group of persons towards which the firm should direct its marketing efforts. B) ... D)developing a marketing mix that precisely meets the needs of individuals in the target market.
Last Answer : D)developing a marketing mix that precisely meets the needs of individuals in the target market.
Description : Companies that focus their efforts on a narrow range of products or select group of consumers are adopting a -------------- position. A)market challenger B)market follower C)market leader D)market nicher
Last Answer : D)market nicher
Description : An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a: A)market segment B)target market C)customer group D)market
Last Answer : D)market
Description : The process of dividing a total market into market groups so that persons within each group have relatively similar product needs is called: A)segmenting B)differentiating C)target marketing D)concentrating
Last Answer : A)segmenting
Description : McDonald's uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables? A)Demographic B)Psychographic C)Geographic D)Education E)Product related
Last Answer : A)Demographic
Description : The three psychographic dimensions most commonly used in market segmentation are: A)personality, perception and learning B)personality, perception and behaviour C)motives attitudes and lifestyles D)personality, motives and lifestyles
Last Answer : D)personality, motives and lifestyles
Description : A person, group, or organisation that has a meaning it intends and attempts to share with a receiver or an audience is a A)medium of transmission. B)source. C)relay channel. D)decoder. E)sender.
Last Answer : B)source.
Description : The analysis of __________ focuses on internal factors that give the organisation certain advantages and disadvantages in meeting the needs of its target market A)opportunities and threats B)market opportunities C)strengths and weaknesses D)activities and responsibilities E)organisational resources
Last Answer : C)strengths and weaknesses
Description : A university's student body would be considered its __________ public, and parents, alumni, and trustees would be included as its __________ public. A)client; general B)specialised; general C)target; simple D)general; client E)target; market
Last Answer : A)client; general
Description : When I was playing Cowboys and Indians, with my neighborhood friends, in the seventies, all our bullets and arrows hit their target. So I, until now, never really questioned the aiming a problem. Here's my question >>?
Last Answer : The single-bullet theory is fascinating to me. Let alone the accuracy. Thank goodness for the Zapruder Film. It still leaves questions. I am certain there have been many Cowboy and indian like shots fired from ... person. I think the precautions now are far to great for it to happen again in the US
Description : The most widely used method for analysing the performance of a marketing strategy isA)cost analysis. B)sales analysis. C)distribution analysis. D)promotional analysis. E)target market analysis
Last Answer : B)sales analysis.
Description : A firm should develop a marketing plan A)for each strategic business unit. B)for each different marketing strategy. C)for each different target market. D)for each good or service. E)once a month.
Last Answer : B)for each different marketing strategy.
Description : When the right combination of circumstances occurs at the right time to allow an organisation to take action toward a target market, the firm has identified a A)market objective. B)market requirement. C)strategic market plan. D)market opportunity. E)corporate objective.
Last Answer : D)market opportunity.
Description : Smith's Fine Foods is involved in selecting and analysing a target market and developing a marketing mix to gain long -run competitive advantages. Based on this example, Smith's is creating a A)corporate strategy. B)target design. C)mix strategy. D)marketing strategy. E)marketing tactic.
Last Answer : D)marketing strategy.
Description : When encoding the message, the source should use signs that have A)new and exciting meanings. B)different meanings to different people. C)contemporary jargon. D)meanings that the target market will understand. E)broad interpretations.
Last Answer : D)meanings that the target market will understand.
Description : 14) Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate? A)Petrol B)Jaguar cars C)Cigarettes D)Laundry detergent E)Moderately priced luggage
Last Answer : E)Moderately priced luggage
Description : In positioning statement, first thing that must be stated is a. target segment b. market segmentation c differentiation d. positioning
Last Answer : c differentiation
Description : The two approaches to identify a target market are the 1. total market and undifferentiated approaches 2. product differentiation and customer differentiation approaches 3. multisegment and concentration approaches 4. total market and market segmentation approaches 5. none of these
Last Answer : total market and market segmentation approaches
Description : The total market approach to finding a target market will probably be UNSUCCESSFUL when: A)product differentiation is used B)the firm defines the total market as its target market C)people within the market have heterogeneous needs D)people within the market have homogeneous needs
Last Answer : C)people within the market have heterogeneous needs
Description : If marketers at Tate & Lyle considered that potential customers for sugar have similar product needs, the company would most likely use a ________ approach in defining its target market. A)total market B)differentiated C)concentrated D)heterogeneous
Last Answer : A)total market
Description : A strategic window is A)the right combination of circumstances at the right time so that action can be taken toward a target market. B)what determines the factors that are most important in ... . D)the process that seeks information about events and relationships in a company's outside environment.
Last Answer : C)the limited period when the fit between key market requirements and a firm's capabilities is optimal.
Description : The importance of price to a particular target market depends on the type of product, the type of target market, and the A)state of the economy. B)availability of substitute products. C)purchase situation. D)amount of discretionary income in the target market.
Last Answer : C)purchase situation.
Description : A marketer's advertising platform should consist of issues that are important to consumers. Selling features should not only be important to consumers, but also, if possible, should be features that A ... C)are familiar concepts to those in the target market. D)are reasonably inexpensive to develop.
Last Answer : A)competitive products lack.
Description : The long -run ultimate effectiveness of promotion is determined by the degree to which: A)the target market is informed about the product. B)consumers agree with the promotional message. C)the total market is educated about the product's uses. D)it moves buyers closer to adopting a product.
Last Answer : D)it moves buyers closer to adopting a product.
Description : What is the marketing objective of nonbusiness organisations? A)To provide an idea or service to the public B)To obtain a desired response from a target market or public C)To obtain a return on social investment D)To determine the target market and to create and maintain a satisfying marketing mix
Last Answer : B)To obtain a desired response from a target market or public
Description : An attribute of a product that is desired by customers in a target market and which competing products cannot match is termed ____________ A)a strength B)a differential advantage C)a selling point D)a benefit
Last Answer : B)a differential advantage
Description : he two components of a marketing strategy are: A)marketing objectives and promotion B)marketing mix and marketing objectives C)target market and marketing mix D)target markets and promotions
Last Answer : C)target market and marketing mix
Description : Most specifically, marketing strategy: A)is concerned with key decisions required to reach an objective VU Cafeteria B)encompasses selecting and analysing a target market and creating ... to serve larger geographic areas D)involves determining the direction and objectives of marketing management
Last Answer : B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix
Description : Leesport plans to get together a small group of department store buyers to talk about their buying patterns and interests. Leesport is planning: A)an experiment B)a mall intercept survey C)personal interviews D)a questionnaire E)a focus group
Last Answer : E)a focus group
Description : By expanding its selection of cards for Grandparent's Day, Hallmark is responding to changes in which segmentation based on : A)Religion B)Family life cycle C)Income D)Gender E)Ethnicity
Last Answer : B)Family life cycle
Description : Zerex markets its radiator liquid as a coolant in Southern Europe and as an antifreeze in Northern Europe. Which of the following segmentation variables is in use here? A)Demographic B)Psychographic C)Geographic D)Life cycle E)Product use
Last Answer : C)Geographic
Description : A firm with limited resources can compete with much larger organisations by: A)concentrating its efforts on a single segment B)using a multi-segment targeting strategy C)using ... segmentation variable D)using multivariable segmentation E)concentrating its efforts on the total population
Last Answer : A)concentrating its efforts on a single segment