The __________ is supposed to attract readers' attention and develop sufficient interest so that they will read the entire advertisement. A)signature B)layout C)headline D)artwork E)subheadline

The __________ is supposed to attract readers' attention and develop sufficient interest
so that they will read the entire advertisement.
A)signature
B)layout
C)headline
D)artwork
E)subheadline
by

1 Answer

Answer :

C)headline
by

Related questions

The ___________ is supposed to attract readers' attention and develop sufficient interest so that they will read the entire advertisement. 1. signature 2. layout 3. headline 4. artwork 5. sub-headline

Description : The ___________ is supposed to attract readers' attention and develop sufficient interest so that they will read the entire advertisement. 1. signature 2. layout 3. headline 4. artwork 5. sub-headline

Last Answer : headline

The physical arrangement of the illustration, headline, subheadline, body copy, and the signature is called the A)artwork. B)copy. C)art design. D)layout. E)storyboard.

Description : The physical arrangement of the illustration, headline, subheadline, body copy, and the signature is called the A)artwork. B)copy. C)art design. D)layout. E)storyboard.

Last Answer : D)layout.

Why is the headline of a print advertisement such a critical component of the copy? A)It determines the final layout design. B)It is often the only part of the advertisement that is read. C)It takes up the most space. D)It links the copy to the signature. E)It links the artwork to the signature.

Description : Why is the headline of a print advertisement such a critical component of the copy? A)It determines the final layout design. B)It is often the only part of the advertisement that is read. C)It takes up the most space. D)It links the copy to the signature. E)It links the artwork to the signature.

Last Answer : B)It is often the only part of the advertisement that is read.

The verbal portion of an advertisement, including headlines, body, and signature, is called the A)artwork. B)copy. C)storyboard. D)layout. E)script.

Description : The verbal portion of an advertisement, including headlines, body, and signature, is called the A)artwork. B)copy. C)storyboard. D)layout. E)script.

Last Answer : B)copy.

Artwork, a major part of most advertisements, consists of the A)illustration and the signature. B)illustration and the layout. C)illustration and type of print used in the headlines. D)layout and the signature. E)method by which all the components are put together.

Description : Artwork, a major part of most advertisements, consists of the A)illustration and the signature. B)illustration and the layout. C)illustration and type of print used in the headlines. D)layout and the signature. E)method by which all the components are put together.

Last Answer : B)illustration and the layout.

The physical arrangement of the illustration, headline, sub-headline, body copy, and the signature is called 1. artwork 2. copy 3. art design 4. layout 5. storyboard

Description : The physical arrangement of the illustration, headline, sub-headline, body copy, and the signature is called 1. artwork 2. copy 3. art design 4. layout 5. storyboard

Last Answer : layout

Artwork, a major part of most advertisements, consists of the 1. illustration and the signature 2. illustration and the layout 3. illustration and type of print used in the headlines 4. layout and the signature 5. method by which all the components are put together

Description : Artwork, a major part of most advertisements, consists of the 1. illustration and the signature 2. illustration and the layout 3. illustration and type of print used in the headlines 4. layout and the signature 5. method by which all the components are put together

Last Answer : illustration and the layout

What formatting features are best used to attract a readers attention and reinforce a message?

Description : What formatting features are best used to attract a readers attention and reinforce a message?

Last Answer : Feel Free to Answer

If Viking puts an advertisement in student newspapers offering to send people who send in a completed information form a four colour brochure showing and discussing the benefits of its new line of mountain bikes, the bike manufacturer is using this offer to help move respondents through which two phases of the product adoption process? A)Awareness and adoption B)Trial and adoption C)Interest and evaluation D)Interest and adoption

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Last Answer : C)Interest and evaluation

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Last Answer : B)failure to duplicate all the conditions that affect choices in the marketplace

Why should you always try to use short, clear sentences on your web pages? A. Readers do not trust longer sentences B. Readers cannot read long sentences C. Readers have a short attention span D. Longer sentences can be confusing to readers

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Last Answer : C. Readers have a short attention span

What makes a good advertisement? (Choose the best combination) A. Color, Attracts attention, ingredients in product. B. Name of product, price, location, attractive. C. Easy to read, price, color, location, why customers should buy it. D. Nutritional information, price, color, where to buy it, easy to read.

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Last Answer : B. Name of product, price, location, attractive.

A television advertisement for Miracle -Gro lawn fertilizer indicates that the product is available at Texas Homecare.This form of sales promotion is called: A)cooperative advertising. B)dealer listing. C)push money. D)dealer loader. E)advertising allowance.

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Last Answer : B)dealer listing. C)push money

To announce the development of a new surgical breakthrough, a hospital management team feels it needs to get wide media coverage. Under these circumstances, which one of the following would probably be its best alternative? A)Captioned photograph B)Feature article C)Third party endorsement D)Television advertisement E)Press conference

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Last Answer : E)Press conference

A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following? A)Product advertising B)Pioneer advertising C)Defensive advertising D)Societal marketing E)Publicity

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Last Answer : A)Product advertising

Stirling Hotels places an advertisement with a coupon in the travel section of the Sunday Times. This ad is intended to help consumers in which phase of the decision-making process? A)Internal search B)Cognitive dissonance C)Purchase D)External search E)Framing

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Last Answer : D)External search

To attract customers into stores, Spar advertises its milk at less than cost, hoping that customers will purchase other groceries as well. This pricing strategy is called A)price lining. B)special-event pricing. C)experience curve pricing. D)superficial discounting. E)price leader pricing.

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Last Answer : E)price leader pricing.

Fraudulent usage, inability to attract potentially brand -loyal customers, and use by current customers but not new customers, are believed to be disadvantages of which of the following? A)Sweepstakes B)Money refunds C)Frequent -user incentives D)Coupons E)Premiums

Description : Fraudulent usage, inability to attract potentially brand -loyal customers, and use by current customers but not new customers, are believed to be disadvantages of which of the following? A)Sweepstakes B)Money refunds C)Frequent -user incentives D)Coupons E)Premiums

Last Answer : D)Coupons

In one corner of its magazine advertisement for office copiers, Pitney Bowes places a small box asking for the names and addresses of individuals or companies seeking more information. Pitney has included this box to facilitate ______ for this communication. A)decoding. B)feedback. C)encoding. D)noise reduction.

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In the Gillette advertisement that claims "Gillette, the best a man can get," Gillette is the communication: A)receiver B)transmitter. C)decoder. D)source.

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Last Answer : (B) Sensationalism and exaggeration to attract readers / viewers.

Product elimination can best be described as the process of deleting a product from the product mix when it A)is perceived as a failure by top management. B)increases production costs and decreases profits. C)no longer responds to promotional efforts. D)no longer satisfies a sufficient number of customers.

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10) A valid study: A)portrays the population being studied B)establishes a casual relationship between variables C)uses random sampling D)verifies expected results E)measures what it is supposed to

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Attitude refers to A)the internal traits and behaviours that make a person unique. B)a set of actions that a person in a particular position is supposed to perform. C)competence and efficiency in performing activities. D)a person's behaviour caused by information and experience. E)one's evaluation, feelings, and behavioural tendencies toward an object or idea.

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During her first call on Becker Industries, Rhonda is told by the senior purchasing agent that this firm, like most industrial buyers, has two major complaints with its suppliers. If Rhonda's firm is to get and keep Becker's business, it must pay particular attention to product quality and: A)low prices. B)stable prices. C)packaging problems. D)sales support. E)on -time delivery.

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The component at the centre of marketing implementation that draws the entire organisation together into a single, functioning unit is A)leadership. B)shared goals. C)the marketing strategy. D)people. E)systems.

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If an intermediary wants to carry Tide detergent and Procter & Gamble agrees only if the supplier purchases P&G's entire line of detergents as well, the company is engaging in which of the following channel management practices? A)Exclusive dealing B)Dual distribution C)Tying agreement D)Refusal to deal E)Restricted sales territories

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What is the first thing about an advertisement that attracts your attention ? 1. Product 2. Music 3. Model 4. Special effects 5. None of these

Description : What is the first thing about an advertisement that attracts your attention ? 1. Product 2. Music 3. Model 4. Special effects 5. None of these

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What is the first thing about an advertisement that attracts our attention ? 1. Product 2. Music 3. Model 4. Special Effects 5. None of thes

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Which of the following statements concerning motivating marketing personnel is FALSE? A)Management must discover employees' needs and then develop motivational methods. B)Motivational methods should be fair, ethical, and well -understood by employees. C)Selecting effective motivational tools becomes easier as the work force becomes less diverse. D)Rewards to employees must be tied to organisational goals. E)Managers must use different tools to motivate different individuals.

Description : Which of the following statements concerning motivating marketing personnel is FALSE? A)Management must discover employees' needs and then develop motivational methods. B)Motivational methods should ... to organisational goals. E)Managers must use different tools to motivate different individuals.

Last Answer : C)Selecting effective motivational tools becomes easier as the work force becomes less diverse.

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Last Answer : E)marketing managers tend to develop marketing myopia and focus on short -term plans.

A firm should develop a marketing plan A)for each strategic business unit. B)for each different marketing strategy. C)for each different target market. D)for each good or service. E)once a month.

Description : A firm should develop a marketing plan A)for each strategic business unit. B)for each different marketing strategy. C)for each different target market. D)for each good or service. E)once a month.

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When establishing prices, a marketer's first step is to A)determine demand. B)develop pricing objectives. C)select a pricing policy. D)evaluate competitors' prices. E)determine a pricing method.

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The purpose of market segmentation is to: A)differentiate among similar products B)divide the total market to allow the marketer to develop a more precise marketing mix C)reduce the overall cost of marketing activities D)identify a single marketing mix that will be satisfy market segments E)meet the needs of homogeneous markets

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Last Answer : B)divide the total market to allow the marketer to develop a more precise marketing mix

Technical personnel who help develop the specifications and evaluate alternative products for possible use are called: A)users B)influencers C)buyers D)deciders E)gatekeepers

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Which of the following employees is responsible for setting the ethical tone for the entire marketing organisation? A)the marketing director B)all marketing employees C)the product manager D)the personnel director

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The test -marketing stage: A)is an extension of the screening stage B)should come immediately after business analysis C)ensures that the product will not fail D)is a sample launching of the entire marketing mix

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Global marketing is A)the development of marketing strategies for the entire world or major regions of the world. B)performing marketing activities across national boundaries. C)the creation of value and the exchange of value between countries. D)having firms with operations or subsidiaries located in many countries.

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Last Answer : A)the development of marketing strategies for the entire world or major regions of the world.

What are some things you can yell to attract attention to yourself, to get help if you're being attacked?

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which professional has the best bar conversation (greater power to attract attention with their knowledge)?

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A sheet of paper with pictorial slogan, which is utilized to attract the mass attention for single idea.

Description : A sheet of paper with pictorial slogan, which is utilized to attract the mass attention for single idea.

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Good style and design can do many things. What is one thing it cannot do? a. attract attention b. improve product performance improve product performance c. cut production costs d. cause unsought product reputation

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