Description : The Boston Consulting Group classifies products that have a dominant market share but low prospects for growth and that generate more cash than is required to maintain market share as A)dogs. B)cash cows. C)stars. D)cash contributors. E)problem children.
Last Answer : B)cash cows.
Description : Products that have a relatively low market share and low prospects for growth are considered by the Boston Consulting Group to be A)dogs. B)cash cows. C)stars. D)cash contributors.
Last Answer : A)dogs.
Description : Based on the work by the Boston Consulting Group, products with a dominant share of the market and good prospects for growth are A)dogs. B)cash cows. C)stars. D)problem children. E)pigs.
Last Answer : C)stars.
Description : If marketers in an organisation set prices to recover research and development expenses and establish a premium quality image for its product, they have in mind which type of pricing objective? A)Survival B)Return on investment C)Market share D)Product quality E)Cash flow
Last Answer : D)Product quality
Description : Marketers can make better decisions if they analyse service products in terms of: A)durable and nondurable goods. B)durable and complex goods. C)complexity and variability. D)consumer and industrial goods. E)versatility and reliability.
Last Answer : C)complexity and variability.
Description : Which ingredient in the promotion mix will business to business marketers rely on most heavily compared with marketers of consumer products? A)Sales promotion B)Publicity C)Packaging D)Personal selling E)Advertising
Last Answer : D)Personal selling
Description : Marketers of Procter & Gamble products define markets on the basis of both volume usage of the product and annual family income. This is an example of which market segmentation approach? A)homogeneous B)multisegement C)variable D)benefit E)multivariable
Last Answer : E)multivariable
Description : Marketers for the airline industry sometimes find it difficult to promote their product because unused aeroplane seats cannot be stored. This problem illustrates which one of the following unique features of services? A)Intangibility B)Inseparability C)Perishability D)Heterogeneity
Last Answer : C)Perishability
Description : When more information is needed about the problem and the tentative hypothesis needs to be made more specific, marketers usually conduct ---------- research: A)descriptive studies B)casual investigations C)exploratory studies D)statistical studies E)syndicated research
Last Answer : C)exploratory studies
Description : A marketer's advertising platform should consist of issues that are important to consumers. Selling features should not only be important to consumers, but also, if possible, should be features that A ... C)are familiar concepts to those in the target market. D)are reasonably inexpensive to develop.
Last Answer : A)competitive products lack.
Description : Marketers should view packaging as a major strategic tool, especially for A)consumer convenience products. B)consumer shopping products. C)industrial products. D)specialty products.
Last Answer : A)consumer convenience products.
Description : According to the text, cost tradeoffs enable firms to A)resolve pricing conflicts among competitors. B)minimise risk during the test marketing of new products. C)reduce costs of all ... . D)resolve pricing conflicts within marketing channels. E)combine resources for greatest cost-effectiveness.
Last Answer : E)combine resources for greatest cost-effectiveness.
Description : L. A. Gear's sports shoe line would have been classified as a problem child when it was introduced. Based on this classification, which of the following would have been true according to the ... B)High market growth rate C)High market share D)Positive cash flow E)Relatively high sales volume
Last Answer : B)High market growth rate
Description : Personality characteristics, perception, motives, ability, knowledge and attitudes: A)operate independently of environmental influences B)can be measured accurately by marketers C)are psychological ... that may influence consumers'behaviour D)are external forces that affect consumers' behaviour
Last Answer : C)are psychological forces that may influence consumers'behaviour
Description : Which of the following is NOT a factor used to classify wholesalers? A)Whether the wholesaler is owned by the producer B)Whether the wholesaler takes title to the products it handles C)The ... products carried by the wholesaler E)The breadth and depth of the product lines carried by the wholesaler
Last Answer : D)The price range of the products carried by the wholesale
Description : When marketers at The Honey Company tried to determine demand for their product, they found that at 50 pence, consumers wanted 2,000 jars; at £1.00, they wanted 6,000 jars; and at £1.50 they wanted 4, ... curve. B)It has an elastic product. C)It has an inelastic product. D)Honey is a prestige good.
Last Answer : D)Honey is a prestige good.
Description : Marketers must be able to count on their carriers to deliver goods on time and in an acceptable condition. Another name for this consistency of service is A)accessibility. B)capability. C)adaptability. D)reliability.
Last Answer : D)reliability.
Description : Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline and not changing the current marketing strategy. This method of deletion is called: A)immediate drop B)phase-out C)runout
Last Answer : B)phase-out
Description : Many marketers view political forces as: A)easily ignored B)easily influenced C)simple to recognise D)beyond their control
Last Answer : D)beyond their control
Description : Ethics are defined by: A)marketers. B)peers. C)individuals. D)society. E)legislation.
Last Answer : C)individuals.
Description : Product -related ethical issues can arise when marketers A)do not provide consumers with enough information about how a product is priced. B)force intermediaries to behave in a specific manner. C) ... with using a product. E)manufacture a product that is very similar to a competing product.
Last Answer : D)fail to disclose information to consumers about the risks associated with using a produc
Description : Of the following media, which one is used LEAST frequently by business to business marketers? A)Direct mail B)Trade publications C)Personal selling D)Television E)Trade journals
Last Answer : D)Television
Description : When establishing prices, a marketer's first step is to A)determine demand. B)develop pricing objectives. C)select a pricing policy. D)evaluate competitors' prices. E)determine a pricing method.
Last Answer : B)develop pricing objectives.
Description : The most effective method of determining platform issues is to use a survey of A)personnel with the firm. B)individuals at the advertising agency. C)customers.D)marketers in the industry. E)advertising experts.
Last Answer : C)customers
Description : Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, ... competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.
Last Answer : D)needs of middlemen.
Description : Suppose marketers at Renault need to determine the effects of an increase in the advertising budget on sales of the Clio. In setting up an experiment, the independent variable would be: A)sales B)price C)advertising expense D)production cost E)wholesale purchases
Last Answer : C)advertising expense
Description : Marketers at Premier Brands want to determine the effects of a price increase on sales of Gourmet Dinners. In setting up an experiment, the dependent variable would be: A)production costs B)price C)advertising costs D)sales E)wholesale purchases
Last Answer : D)sales
Description : In terms of consumer demand and spending behaviour, marketers are most interested in: A)wealth VU Cafeteria B)consumer credit C)disposable income D)pretax income E)high incomes
Last Answer : C)disposable income
Description : Why are marketers interested in the level of disposable income? A)it accurately represents future buying power B)it increases current buying power C)it is what is left after taxes to buy luxuries ... D)it is a ready source of buying power E)it is essential for forecasting future business trends
Last Answer : D)it is a ready source of buying power
Description : To effectively monitor changes in the marketing environment, marketers must engage in: A)use of the marketing concept B)environmental scanning and analysis C)information collection D)marketing research E)environmental management
Last Answer : B)environmental scanning and analysis
Description : Which one of the following statements about codes of ethics is NOT true? A)They are formulized rules and standards that describe what a company expects of its employees. B)They must ... situation. C)They help marketers deal with marketing issues by prescribing or limiting certain activities.
Last Answer : B)They must be detailed enough to take into account every possible situation.
Description : Marketers are in a better position to establish prices when: A)there is non-price competition. B)they know prices charged for competing brands. C)the main pricing objective is image building. D)they are using psychological pricing.
Last Answer : B)they know prices charged for competing brands.
Description : Marketers must take steps to make sure that pricing objectives they set are consistent with the organisation's ___________ and ___________ . A)advertising objectives; marketing ... ; marketing objectives C)marketing objectives; promotional objectives D)overall objectives; promotional objectives
Last Answer : B)overall objectives; marketing objectives
Description : Marketing managers at General Motors are determining what proportion of the budget would be spent on magazine, television, and radio advertisements based on the cost and effectiveness of each. The schedule created by ... . B)a media plan. C)an arbitrary allocation plan. D)an objective -task plan.
Last Answer : B)a media plan
Description : All elements of the marketing mix are influenced by physical distribution functions. For this reason, it is important for marketers to remember that A)physical distribution decisions must be made ... expenditures. D)no single distribution system is ideal for all situations and target markets.
Last Answer : D)no single distribution system is ideal for all situations and target markets.
Description : The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor ... the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity
Last Answer : D)maturity
Description : If marketers at Tate & Lyle considered that potential customers for sugar have similar product needs, the company would most likely use a ________ approach in defining its target market. A)total market B)differentiated C)concentrated D)heterogeneous
Last Answer : A)total market
Description : Suppose marketers at Lever Brothers are trying to determine whether the use of money off coupons for detergent was the reason for a sales increase in a particular store. The type of study conducted to answer this question would be: A)exploratory B)descriptive C)casual D)qualitative
Last Answer : C)casual
Description : All of the following are types of limited -service merchant wholesalers except A)cash -and -carry wholesalers. B)truck wholesalers. C)mail -order wholesalers. D)specialty -line wholesalers. E)drop shippers.
Last Answer : D)specialty -line wholesalers
Description : According to the text, the direct consumers of a nonprofit organisation are its A)general public. B)consumer public. C)member public. D)client public. E)nonbusiness public.
Last Answer : D)client public.
Description : According to the text, a product is A)everything the customer receives in an exchange. B)the physical object the customer receives in an exchange. C)the service that is rendered to a ... that the customer receives in an exchange. E)goods and services the customer receives in an exchange
Last Answer : A)everything the customer receives in an exchange.
Description : A firm establishes which of the following pricing objectives to maintain or increase its product's sales in relation to total industry sales? A)Cash flow B)Sales potential C)Product quality D)Market share E)Status quo
Last Answer : D)Market share
Description : A cash -and -carry wholesaler would be expected to A)provide transportation. B)handle high turnover products. C)provide credit. D)carry a wide variety of products. E)provide a wide range of services.
Last Answer : B)handle high turnover products
Description : Which type of wholesaler not only provides transportation and delivers products to retailers, but also provides the service of placing products on retailers' shelves? A)Truck wholesaler B)Cash -and -carry wholesaler C)Rack jobber D)Drop shipper E)Mai l -order wholesaler
Last Answer : C)Rack jobber
Description : A marketer is most likely to set prices according to a cash -flow objective when a A)trial -and -error approach to the market is acceptable. B)certain market share must be maintained. C)quick return on investment is desired. D)product is expected to have a long life cycle.
Last Answer : C)quick return on investment is desired.
Description : All of the following are major steps in developing new products except A)test marketing. B)evaluation of competitors' efforts. C)screening. D)business analysis. E)idea generation
Last Answer : B)evaluation of competitors' efforts.
Description : Industrial products are A)purchased for personal consumption. B)frequently purchased for both their functional aspects and their psychological rewards. C)traditionally classified according to their characteristics and intended uses. D)not purchased by nonbusiness organisations.
Last Answer : C)traditionally classified according to their characteristics and intended uses.
Description : Which one of the following products is LEAST likely to be segmented according to stages in the family life cycle? A)Single person housing B)Ford cars C)Holidays to Greece D)Diet Coke E)Hotpoint refrigerators
Last Answer : D)Diet Coke
Description : If Nordica offered a 25 percent discount to retailers that ordered ski boots in February for delivery in May, the retailer would have the option of taking advantage of which type of discount? A)Trade B)Cumulative C)Cash D)Quantity E)Seasonal
Last Answer : E)Seasonal
Description : The director of marketing for Bond -Rite tapes tells the rest of the management team, "When it comes to our videotape unit, our strategy will be to use funds generated here to support our venture ... one of the following product -portfolio classifications? A)Problem child B)Star C)Cash cow D)Dog
Last Answer : C)Cash co