Buckman Laboratories regularly conducts an employee attitude survey. The findings
from this study are most useful in which of the following areas?
A)Motivating personnel
B)Recruiting personnel
C)Employee evaluation
D)Establishing performance standards

1 Answer

Answer :

A)Motivating personnel

Related questions

Description : Marketing managers at London Equipment Company are involved in establishing marketing performance standards, evaluating performance, and reducing the differences between actual and desired performance. These ... process. B)marketing systems design. C)the marketing audit. D)marketing evaluation.

Last Answer : A)the marketing control process.

Description : The marketing control process consists of A)establishing goals, market scanning, and market share analysis. B)establishing standards, evaluating performance, and reducing the differences ... objectives, implementing strategies, and reducing the differences between desired and actual performance.

Last Answer : B)establishing standards, evaluating performance, and reducing the differences between desired and actual performance.

Description : Which of the following statements concerning motivating marketing personnel is FALSE? A)Management must discover employees' needs and then develop motivational methods. B)Motivational methods should ... to organisational goals. E)Managers must use different tools to motivate different individuals.

Last Answer : C)Selecting effective motivational tools becomes easier as the work force becomes less diverse.

Description : Marks and Spencer wants to learn about consumer attitudes toward mail order purchases and conducts a study to acquire this information, this study would best be classified as collecting _________data. A)casual B)experimental C)primary D)secondary

Last Answer : C)primary

Description : Attitude refers to A)the internal traits and behaviours that make a person unique. B)a set of actions that a person in a particular position is supposed to perform. C)competence and ... and experience. E)one's evaluation, feelings, and behavioural tendencies toward an object or idea.

Last Answer : E)one's evaluation, feelings, and behavioural tendencies toward an object or idea.

Description : The most effective method of determining platform issues is to use a survey of A)personnel with the firm. B)individuals at the advertising agency. C)customers.D)marketers in the industry. E)advertising experts.

Last Answer : C)customers

Description : Morris Business Products Co. has established a monthly sales quota of £150,000. This is: A)a marketing control standard. B)an evaluation standard. C)sales analysis. D)performance standard.

Last Answer : D)performance standard.

Description : The recruiting and selection process should include enough steps to yield the information needed to make accurate selection decisions. However, the stages of the process should be sequenced so that the more ... anything else. C)near the end. D)paid by the prospects rather than the company.

Last Answer : C)near the end.

Description : When Bell Laboratories attempts to anticipate the effect of new products and processes on its own innovations, other business organisations, and society in general, it is engaging in: A)product differentiation B)monopolistic competition C)technology assessment D)innovative marketing

Last Answer : C)technology assessment

Description : Matching people’s skills with the needs of the project, motivating employees, and  minimizing personnel conflict are all part of the staffing process.

Last Answer : Ans: True

Description : The final step in the marketing control process is to A)take corrective action. B)establish performance standards. C)evaluate actual performance. D)compare actual performance and standards. E)reduce the difference between actual and desired standards.

Last Answer : E)reduce the difference between actual and desired standards.

Description : The first step in the marketing control process is to A)take corrective action. B)establish performance standards. C)evaluate actual performance. D)compare actual performance and standards. E)reduce the difference between actual and desired standards.

Last Answer : B)establish performance standards.

Description : Evaluating marketing performance by comparing it to established standards is part of: A)marketing planning B)organising marketing activities C)coordinating marketing activities D)marketing control

Last Answer : D)marketing control

Description : Which of the following functions or activities requires recruiting and placing qualified personnel needed for the organization so that it may achieve its objectives and goals? (a) Planning ; (b) Staffing ; (c) Organizing ; (c) Controlling

Last Answer : (b) Staffing ;

Description : When a business has a relatively small number of customers, a useful method of forecasting is: A)time series analysis B)the delphi technique C)trend analysis D)a customer forecasting survey

Last Answer : D)a customer forecasting survey

Description : Which of the following motivating factors is the least important for the alcohol drinking habit: A. Physical dependence on alcohol B. Pleasurable feelings induced by alcohol C. Attitude to relate drinking with enjoyment D. Social belief that alcohol intoxicated subject is unmindful of his actions

Last Answer : A. Physical dependence on alcohol

Description : The following procedures relate to Skills and Competence, except a. Identify criteria which will be considered in evaluating individual performance and expected proficiency. b. Provide procedures for ... to fill the firm's needs for personnel with expertise in specialized and industries.

Last Answer : Provide procedures for maintaining the firm's standards of quality for the work performed.

Description : Can you get fired from a job for having a poor employee performance evaluation?

Last Answer : Yes you can be fired for a poor employee performance evaluation. It doesn't always happen and it gives a chance for the employee to come back and prove themself. Some of the time it may just result in a demotion or more of a warning to do better or you may be fired.

Description : What are some tips to improve an employee performance evaluation for a secretary position?

Last Answer : While every firm is different, there are some basic things that can be done to improve your performance evaluation as a secretary. First, conduct a personal evaluation of your daily duties and responsibilities to ... take on. By doing this, it shows initiative and a desire to work at the company.

Description : Which of the following is not one of the major steps involved in the marketing research process? A. Defining the problem and research objectives B. Developing the research plan C. ... and tabulating data D. Establishing a marketing information system E. Interpreting and reporting the findings.

Last Answer : D. Establishing a marketing information system

Description : n the previous three years, four studies have been conducted on the characteristics of Tyrone Brick's clients. As the firm seeks to put together a report showing trends in this area, it has a ... to need: A)a marketing research manager B)a marketing databank C)survey research D)primary data

Last Answer : B)a marketing databank

Description : The principal of a school conducts an interview session of teachers and students with a view to explore the possibility of their enhanced participation in school programmers. This endeavor may be related ... ? (A) Evaluation Research (B) Fundamental Research (C) Action Research (D) Applied Research

Last Answer : (C) Action Research

Description : When establishing prices, a marketer's first step is to A)determine demand. B)develop pricing objectives. C)select a pricing policy. D)evaluate competitors' prices. E)determine a pricing method.

Last Answer : B)develop pricing objectives.

Description : In establishing sales promotion objectives, a marketer should always A)concentrate on activities that will increase consumer demand. B)focus on consumers. C)be defensive in the methods used. D)align objectives with the organization's overall objectives.

Last Answer : D)align objectives with the organization's overall objectives.

Description : Which of the following is an element of "directing an audit assistant" objective? a. Identifying in advance the staffing requirements of a particular audit engagement. b. Resolving any ... . Informing assistants of their responsibilities and the objectives of the procedures they are to perform

Last Answer : Informing assistants of their responsibilities and the objectives of the procedures they are to perform

Description : Which of the following is a conceptual difference between the attestation standards and generally accepted auditing standards? a. The attestation standards do not permit an attest engagement ... standards of fieldwork in generally accepted auditing standards are included in the attestation standards

Last Answer : The attestation standards provide a framework for the attest function beyond historical financial statements.

Description : It involves a study or evaluation of the quality of audit of financial statements through a review of quality control measures established by on CPA firms and individual CPAs in public practice to ... standards and practices a. External audit b. Compliance audit c. Peer review d. Quality review

Last Answer : Quality review

Description : An audit program provides proof that a. Sufficient appropriate evidence was obtained. b. The work was adequately planned. c. There was a proper study and evaluation of internal control. d. There was compliance with generally accepted standards of reporting

Last Answer : The work was adequately planned.

Description : Kevin notices that when Alice weighs tomatoes at the checkout counter , she regularly leans on the scale. Kevin's consideration about reporting this practice to top management involves ethical ... regard to: A)organisational relationships. B)opportunity. C)product issues. D)promotion issues.

Last Answer : A)organisational relationships.

Description : Another contingency model of leadership is the path-goal theory. This suggests that subordinates will see leadership behaviour as a motivating influence if (a) their effective performance will satisfy their needs ... support is provided (c) path-goal relationships are clarified ; (d) all the above

Last Answer : (d) all the above

Description : Who conducts periodical sample survery for estimating poverty line in India? (a) National Survery Organisation (b) National Sample Survery Organisation (c) National Sample Survey Organisation (d) None of the above.

Last Answer : (b) National Sample Survery Organisation

Description : Which of the following employees is responsible for setting the ethical tone for the entire marketing organisation? A)the marketing director B)all marketing employees C)the product manager D)the personnel director

Last Answer : A)the marketing director

Description : A firm that wants to put more senior management personnel into the field to get closer to customers and to enable the company to respond more quickly and efficiently to competitors would probably organise its ... on the basis of A)functions. B)regions. C)customer types. D)markets. E)products.

Last Answer : B)regions.

Description : Electro PLC has centralised marketing operations with personnel who direct marketing research, distribution, sales, advertising, and so forth reporting directly to the marketing director. The marketing department is organised by A)product. B)region. C)types of customers. D)function.

Last Answer : D)function.

Description : Delta Airlines runs a series of television commercials that show its personnel going out of their way to help customers. An important secondary audience for these ads is: A)the Civil Aviation Authority. B)competitors. C)customers. D)Delta employees. E)all air travellers

Last Answer : D)Delta employees.

Description : Which of the following is least likely to be directly involved in actually making sales? A)Order taker B)Current -customer salesperson C)Order getter D)Field order taker E)Support personnel

Last Answer : E)Support personnel

Description : he limitations in using publicity -based public relations tools stem primarily from the fact that A)publicity is never properly managed by media personnel. B)media personnel consider only unfavourable ... is newsworthy. D)media personnel control the content and the timing of the communication.

Last Answer : D)media personnel control the content and the timing of the communication.

Description : A major reason why a substantial amount of publicity material is rejected by media personnel is that the material is: A)too long and technical. B)written at too high a reading level for ... )submitted by organisations that the media do not trust. D)not persuasive enough. E)insufficiently newsworthy.

Last Answer : E)insufficiently newsworthy.

Description : The primary advantage of automatic vending as a form of retailing is that: A)it provides continuous service to customers. B)it eliminates the need for sales personnel. C)vending machines require little maintenance. D)it offers a low cost, personal method of selling.

Last Answer : B)it eliminates the need for sales personnel.

Description : If a retailer needed help with store design and training sales personnel, it would most likely use the services of a A)full -service wholesaler. B)full -price wholesaler. C)rack jobber. D)cash -and -carry wholesaler.

Last Answer : A)full -service wholesaler

Description : The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances? A)When the firm wants specialised personnel to follow ... is thinking of cutting it down E)When customers are highly concentrated in one geographic area

Last Answer : B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force

Description : Delta Airlines runs a series of television commercials that show its personnel going out of their way to help customers. An important secondary audience for these ads is: A)the Civil Aviation Authority. B)competitors. C)customers. D)Delta employees. E)all air travelers.

Last Answer : D)Delta employees

Description : It is less expensive for a firm to keep an existing customer than to find a new one.This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... of the elements in the elements in the ----- product. A)core B)actual C)augmented

Last Answer : C)augmented

Description : Technical personnel who help develop the specifications and evaluate alternative products for possible use are called: A)users B)influencers C)buyers D)deciders E)gatekeepers

Last Answer : B)influencers

Description : Most organisational purchase decisions are made by A)one person. B)a team of purchasing agents. C)a firm's buying centre. D)inventory control personnel. E)the sales force.

Last Answer : C)a firm's buying centre.

Description : The marketing concept is a way of thinking or a management philosophy that affects: A)only marketing activities B)most efforts of the organisation C)mainly the efforts of sales personnel VU Cafeteria D)mainly customer relations E)only business organisations

Last Answer : B)most efforts of the organisation

Description : The wrong statement in relation to experimental method is Options: A) Observation under controlled condition is experiment B) It is method of effective control of variables C) Careful observation of a phenomenon under controlled conditions D) It is an useful method in laboratories

Last Answer : D) It is an useful method in laboratories 

Description : Which of the following is not a primary concern for your Finance Department? a. Acquiring capital b. Setting credit policies for customers and suppliers c. Employee turnover d. Establishing a dividend policy e. Capital structure of the firm

Last Answer : c. Employee turnover

Description : Mr. (A) is a manager in a manufacturing company, he attempts to establish a culture of quality affecting the attitudes and actions of every employee and relies on a workforce that wants to ... Management ; (b) Knowledge management ; (c) Operations Management (d) Management of Information System

Last Answer : (c) Operations Management