Evaluating marketing performance by comparing it to established standards is part of: A)marketing planning B)organising marketing activities C)coordinating marketing activities D)marketing control

Evaluating marketing performance by comparing it to established standards is part of:
A)marketing planning
B)organising marketing activities
C)coordinating marketing activities
D)marketing control
by

1 Answer

Answer :

D)marketing control
by

Related questions

Evaluating marketing performance by comparing it to established standards is part of : 1. Marketing planning 2. Organizing marketing activities 3. Coordinating marketing activities 4. Marketing Control 5. None of these

Description : Evaluating marketing performance by comparing it to established standards is part of : 1. Marketing planning 2. Organizing marketing activities 3. Coordinating marketing activities 4. Marketing Control 5. None of these

Last Answer : Marketing Control

All of the following are marketing management tasks EXCEPT: A)marketing planning. B)organising marketing activities. C)co-ordinating marketing activities. D)project development and analysis. E)marketing control.

Description : All of the following are marketing management tasks EXCEPT: A)marketing planning. B)organising marketing activities. C)co-ordinating marketing activities. D)project development and analysis. E)marketing control.

Last Answer : D)project development and analysis.

Marketing managers at London Equipment Company are involved in establishing marketing performance standards, evaluating performance, and reducing the differences between actual and desired performance. These marketing managers are engaged in A)the marketing control process. B)marketing systems design. C)the marketing audit. D)marketing evaluation.

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Last Answer : A)the marketing control process.

The marketing control process consists of A)establishing goals, market scanning, and market share analysis. B)establishing standards, evaluating performance, and reducing the differences between desired and actual performance. C)establishing goals and measuring performance. D)setting objectives, implementing strategies, and reducing the differences between desired and actual performance.

Description : The marketing control process consists of A)establishing goals, market scanning, and market share analysis. B)establishing standards, evaluating performance, and reducing the differences ... objectives, implementing strategies, and reducing the differences between desired and actual performance.

Last Answer : B)establishing standards, evaluating performance, and reducing the differences between desired and actual performance.

The final step in the marketing control process is to A)take corrective action. B)establish performance standards. C)evaluate actual performance. D)compare actual performance and standards. E)reduce the difference between actual and desired standards.

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Last Answer : E)reduce the difference between actual and desired standards.

The first step in the marketing control process is to A)take corrective action. B)establish performance standards. C)evaluate actual performance. D)compare actual performance and standards. E)reduce the difference between actual and desired standards.

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Last Answer : B)establish performance standards.

Organising a marketing unit by regions works well for a company that A)produces and markets diverse products. B)is small and has a centralised marketing operation. C)markets products nationally and internationally. D)has several groups of customers whose needs and problems are different.

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Last Answer : C)markets products nationally and internationally.

Project management is the job of organising, coordinating, and controlling the various tasks and resources in order to successfully complete a project. (True/False

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Last Answer : Ans. True

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Perception is a three-step process that involves A)motivation, personality, and attitudes. B)collecting, eliminating, and organising information inputs. C)selecting, organising, and interpreting information inputs. D)anticipating, classifying, and discarding information inputs.

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Last Answer : C)market share

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Last Answer : B)sales analysis.

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Evaluating lo ting location alternatives by c ves by comparing the ing their composite (weighted-averag -average) scores involves involves a. factor rating analysis b. cost-volume analysis cost-volume analysis c. transportation transportation model analysis analysis d. linear regression regression analysis e. crossover crossover analysis

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Last Answer : a. factor rating analysis

Which of the following is characteristic of an MIS? (A) Provides guidance in identifying problems, finding and evaluating alternative solutions, and selecting or comparing alternatives. (B) Draws on diverse yet predictable data resources to aggregate and summarize data. (C) High volume, data capture focus. (D) Has as its goal the efficiency of data movement and processing and interfacing different TPS.

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Last Answer : (B) Draws on diverse yet predictable data resources to aggregate and summarize data.

Which one of the following activities will NOT help improve the ethical behaviour of a marketing firm? A)Help employees become aware of and sensitive toward ethical issues B)Redesign the company's culture to foster more ethical practice s C)Reward employees who use questionable business tactics D)Establish and enforce a code of ethics E)Eliminate "bad apples" in the firm

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Last Answer : C)Reward employees who use questionable business tactics

To facilitate communication, marketing managers should A)emphasise the firm's marketing objectives. B)establish an information system within the marketing unit. C)form an open-communication group within the marketing unit. D)integrate marketing activities with other departments

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Last Answer : B)establish an information system within the marketing unit.

The marketing audit does all the following except A)establish marketing objectives. B)describe current activities. C)gather information. D)explore opportunities. E)provide an overall database.

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Last Answer : A)establish marketing objectives.

The amount of product that would be purchased by specific customer groups within a specified time period at a specific intensity of industry marketing activities is called: A)maximum sales potential B)trend analysis C)forecasted sales D)market potential

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Last Answer : D)market potential

If the VF Corporation will be spending £2 million on marketing activities next year and expects to sell 30 million pairs of jeans, the 30 million pairs represents the company's: A)sales potential B)market potential C)sales forecast D)market sales

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Last Answer : D)market sales

A marketing audit's primary purpose is to A)check on the firm's current marketing position for financial and legal reasons. B)identify weaknesses in ongoing marketing operations and plan the necessary improvements to correct these weaknesses. C)focus on a few of the most important marketing activities and plan the methods to improve them. D)aid evaluation and reallocate the firm's marketing efforts and marketing opportunities.

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Last Answer : B)identify weaknesses in ongoing marketing operations and plan the necessary improvements to correct these weaknesses.

Which of the following is NOT a purpose of a marketing plan? A)it specifies how resources are to be allocated B)it co -ordinates marketing and production activities C)it assigns responsibilities, tasks and timing D)it assists in management

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Last Answer : B)it co-ordinates marketing and production activities

A marketing plan A)is characteristic of production -oriented firms and other mass producers. B)provides a framework for implementing and controlling marketing activities. C)always increases the marketing manager's operating costs. D)produces plans that are short -term in orientation. E)restricts the marketing manager's future options.

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Last Answer : B)provides a framework for implementing and controlling marketing activities