Description : Which promotion mix ingredient costs considerably more than advertising to reach one person but can provide more immediate feedback? A)Publicity B)Sales promotion C)Personal selling D)Public relations
Last Answer : C)Personal selling
Description : Slow feedback, high costs, and difficulty in measuring effects on sales are disadvantages of which promotion mix ingredient? A)Advertising B)Public relations C)Sales management D)Sales promotion E)Personal selling
Last Answer : A)Advertising
Description : Which of the following best defines price discrimination? a. charging different prices on the basis of race b. charging different prices for goods with different costs of production c. charging ... a certain product of given quality and cost per unit at different prices to different buyers
Last Answer : d. selling a certain product of given quality and cost per unit at different prices to different buyers
Description : A company's break even point is 6,000 units per annum. The selling price is Rs. 90 per unit and the variable cost is Rs. 40 per unit. What are the company's annual fixed costs? (a) Rs. 120 (b) Rs. 2,40,000
Last Answer : 5,40,000
Description : A Bank airs a series of radio ads that claim "We are the listening bank." This campaign would be best described as __________ advertising. A)pioneer B)target C)product D)institutional E)comparative
Last Answer : D)institutional
Description : What ratio of labor costs vs. material cost vs. profit does a roofing company make in an insurance claim?
Last Answer : Roofers have really high workers comp rates. Often they are more than 100% of their labor costs. Liability insurance for roofers is also very high. You can probably triple the payroll just for insurances, then there’s taxes and social security. It’s not just $15 per hour plus materials.
Description : Suggestions for selling a rental property with a tenant?
Last Answer : answer:You can offer the tenant an incentive to leave and show the property vacant. You can tell the tenant that you are selling. I am supposing your rental contract requires them to accept showings, etc.
Description : I want to claim water damage from a leak in my house. I've heard this is a red flag for ever selling your house. Is this true?
Last Answer : answer:It does have to get disclosed. even if it is fully repaired, etc., it has to be disclosed. It’s only an issue when buyers can be picky. In Northern California right now it would be ignored as long as the dry rot inspection cleared with no concerns.
Description : In short run, if a competitive firm incurs losses, it will - (1) stop production. (2) continue to produce as long as it can cover its variable costs. (3) raise price of its product. (4) go far advertising campaign.
Last Answer : (1) stop production. Explanation: In the short run, a firm that is operating at a loss (where the revenue is less that the total cost or the price is less than the unit cost) must ... will shutdown if the sale of the goods or services produced cannot even cover the variable costs of production.
Description : A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to 1. stronger consumer demand for information provided through advertising 2. a decline in ... decline in the organization's image 4. increased costs of promotion 5. none of thes
Last Answer : a decline in the brand's image
Description : PPC advertising offers a unique opportunity to __________. A. Generate Leads at High Costs B. Grow Your Customer Base C. Generate Leads at Low Costs D. Both B and C
Last Answer : D. Both B and C
Description : If Ralph Lauren offers to give retailers half the costs they incur in advertising Polo after-shave, the retailers have the option of taking advantage of a(n): A)seasonal discount. B)allowance. C)trade discount. D)noncumulative refund. E)cash discount.
Last Answer : B)allowance.
Description : In the long run, M&M Mars must view __________ as the floor below which its chocolate bars cannot be priced. A)a 10 percent return on investment B)product development costs C)costs D)advertising expenditures E)Nestle's prices
Last Answer : C)costs
Description : A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to A)stronger consumer demand for information provided through advertising. B)a decline in the brand's image. C)a decline in the organization's image. D)increased costs of promotion.
Last Answer : B)a decline in the brand's image.
Description : Marketers at Premier Brands want to determine the effects of a price increase on sales of Gourmet Dinners. In setting up an experiment, the dependent variable would be: A)production costs B)price C)advertising costs D)sales E)wholesale purchases
Last Answer : D)sales
Description : In short run, if a competitive firm incurs losses, it will (1) stop production. (2) continue to produce as long as it can cover its variable costs. (3) raise price of its product. (4) go far advertising campaign.
Last Answer : stop production.
Description : What do I need to know about selling advertising space for a small local newspaper?
Last Answer : so are you going to be the guy selling ad space for the newspaper? kind of like a salesperson?
Description : The best way to get to the right people when selling advertising face to face and by phone?
Last Answer : answer:Your sale is not clearly understood by your customers. Say for example, that you sold toothbrushes. In that case, whoever you called on has a toothbrush, understands the need for the toothbrush, and ... results in a short period of time in some concrete way. That decreases the risk for them.
Description : The expenses on advertising is called - (1) Implicit cost (2) Surplus cost (3) Fixed cost (4) Selling cost
Last Answer : (4) Selling cost Explanation: Selling cost is total cost of marketing, advertising, and selling a product. It differs from the production cost which is incurred to produce goods. Selling cost influences the commercial desire to purchase a commodity,
Description : What is the ingredient of product mix? a. Advertising b. Public relation c. Personal selling d. All of the above
Last Answer : d. All of the above
Description : All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these
Last Answer : Sales Promotion
Description : The aiming of advertising or selling at a specific group of consumers who all have similar characteristics 1. Same-people Marketing 2. Individual Marketing 3. Services Marketing 4. Industrial Marketing 5. Target Marketing
Last Answer : Target Marketing
Description : Which one of the promotion elements is probably the most powerful for services ? 1. publicity 2. advertising 3. personal selling 4. sales promotion 5. none of these
Last Answer : personal selling
Description : Sales promotion is best defined as a(n) 1. activity and / or material used as a direct inducement to resellers, salespersons, or consumers 2. advertising and publicity campaign 3. cyclical activity ... effects on sales 4. activity and/or material used in personal selling 5. none of these
Last Answer : activity and / or material used as a direct inducement to resellers, salespersons, or consumers
Description : ___________ is a broad set of communication activities used to create and maintain favorable relations between the organization and public 1. advertising 2. selling 3. a press strategy 4. public relations 5. publicity
Last Answer : public relations
Description : t an organization, its products, or both, that is transmitted through a mass medium at no charge. 1. advertising 2. publicity 3. public relations 4. sales promotion 5. personal selling
Last Answer : publicity
Description : The use of a pull policy may required heavy expenditures for 1. advertising and sales promotion 2. public relations and distribution 3. personal selling and public relations 4. distribution and advertising 5. none of these
Last Answer : advertising and sales promotion
Description : A consumer contest is an example of 1. personal selling 2. sales promotion 3. advertising 4. indirect selling 5. public relations
Last Answer : sales promotion
Description : Friends don't let friends drive drunk” is an example of A. Niche marketing B. Social marketing C. Selling D. Advertising E. Sales promotion
Last Answer : B. Social marketing
Description : According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising
Last Answer : C. public relations
Description : The _______________________ is the specific mix of advertising, personal selling,sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing ... mix B. Integrated dealer mix C. Marketing communications mix D. Marketing control mix
Last Answer : C. Marketing communications mix
Description : Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b
Last Answer : D. both a and b
Description : Considering promotional mix, paid, non personal promotion of ideas or market offerings by some specific sponsor is classified as A. public relations B. advertising C. sales promotion D. personal selling
Last Answer : D. personal selling
Description : According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising
Description : The way in which the product is delivered to meet the customer’s need refers to: - A. New product concepts B. Selling C. Advertising D. Distribution decisions
Last Answer : C. Advertising
Description : The way in which the product is delivered to meet the customer’s need refers to: - A. New product concepts B. Selling C. Advertising D. Place or distribution decisions
Last Answer : D. Place or distribution decisions
Description : Following a hurricane, a tremendous demand for gas-powered generators occurs. Gotts Hardware holds a large stock of these items and it faces major ethical decisions with regard to the ------ issue. A) product B) advertising C) personal selling D) publicity E) pricing
Last Answer : E) pricing
Description : As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms ... : A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.
Last Answer : C)personal selling.
Description : Air-Vac Cleaning systems rents a stand in a shopping centre. Passers by are asked to register for a draw for a free ventilation evaluation. This contest is part of Air -Vac's: A)sales promotion efforts. B)advertising campaign. C)personal selling programme. D)corporate publicity
Last Answer : A)sales promotion efforts
Description : Which one of the promotion elements is probably the most powerful for services? A)Publicity B)Advertising C)Personal selling D)Sales promotion
Description : Which ingredient in the promotion mix will business to business marketers rely on most heavily compared with marketers of consumer products? A)Sales promotion B)Publicity C)Packaging D)Personal selling E)Advertising
Last Answer : D)Personal selling
Description : Sales promotion is best defined as a(n) A)activity and/or material used as a direct inducement to resellers, salespersons, or consumers. B)advertising and publicity campaign. C)cyclical activity aimed at producing short -run effects on sales. D)activity and/or material used in personal selling.
Last Answer : A)activity and/or material used as a direct inducement to resellers, salespersons, or consumers.
Description : Concerned about the impact on her firm's promotional messages, Karen Dickson of Magnum PLC., seeks an approach with immediate feedback. She is most likely to achieve this through. A)television advertising B)newspaper advertising C)publicity D)personal selling E)sales promotion
Last Answer : D)personal selling
Description : Advertising that encourages consumers to send in cards for additional information aids salespersons in achieving which goal of personal selling? A)Convincing prospects to buy B)Finding prospects C)Keeping customers satisfied D)Making the presentation E)Following up the sale
Last Answer : B)Finding prospect
Description : A marketer's advertising platform should consist of issues that are important to consumers. Selling features should not only be important to consumers, but also, if possible, should be features that A ... C)are familiar concepts to those in the target market. D)are reasonably inexpensive to develop.
Last Answer : A)competitive products lack.
Description : An advertising platform consists of the A)basic issues or selling points that an advertiser wishes to include in the advertising campaign. B)clearly defined objectives of the advertising campaign, ... basic issues of the campaign should be presented. D)broad objectives of the advertising campaign.
Last Answer : D)broad objectives of the advertising campaign.
Description : __________ is a broad set of communication activities used to create and maintain favourable relations between the organisation and its publics. A)Advertising B)Selling C)A press strategy D)Public relations E)Publicity
Last Answer : D)Public relations
Description : ___________ is communication in news story form about an organisation, its products, or both, that is transmitted through a mass medium at no charge. A)Advertising B)Publicity C)Public relations D)Sales promotion E)Personal selling
Last Answer : B)Publicity
Description : In its introduction of Stainmaster Carpets, Dupont used a pull policy. This approach necessitated heavy expenditure for which one of the following promotional mix elements? A)Advertising B)Publicity C)Personal selling D)Distribution E)Sales promotion
Description : An activity and/or material that offers added value or incentive to resellers, salespersons, or consumers is: A)advertising. B)personal selling. C)publicity. D)sales promotion.
Last Answer : D)sales promotion.