Knowing the size, purchasing power, and profiles of a market segment are all part of which of the following characteristics? A. substantiality B. measurability C. action ability D. accessibility

Knowing the size, purchasing power, and profiles of a market segment are all part of  which of the following characteristics?
A. substantiality
B. measurability  
C. action ability
D. accessibility
by

1 Answer

Answer :

B. measurability
by

Related questions

All of the following are major variables that can be used to segment business markets EXCEPT: A. operating characteristics. B. psychographics. C. demographics. D. situational factors.

Description : All of the following are major variables that can be used to segment business markets EXCEPT: A. operating characteristics. B. psychographics. C. demographics. D. situational factors.

Last Answer : B. psychographics.

Which one of the following has a right to claim compensation for any loss due to mis statement in prospectus A. Purchasing shares in Primary Market B. Secondary Market C. Subscribers to memo. D. All the above

Description : Which one of the following has a right to claim compensation for any loss due to mis statement in prospectus A. Purchasing shares in Primary Market B. Secondary Market C. Subscribers to memo. D. All the above

Last Answer : A. Purchasing shares in Primary Market

When companies market products on the basis of what the product’s attributes will do for a given segment of consumers, they are using a powerful form of behavioral segmentation known as: A. occasion segmentation. B. benefit segmentation. C. user status segmentation. D. usage rate segmentation.

Description : When companies market products on the basis of what the product's attributes will do for a given segment of consumers, they are using a powerful form of behavioral segmentation known as: A. ... segmentation. B. benefit segmentation. C. user status segmentation. D. usage rate segmentation.

Last Answer : B. benefit segmentation.

Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment. Which of the following would NOT be among Porter’s five forces? A. Industry competitors B. Technological partners C. Substitutes D. Buyers E. Potential entrants

Description : Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment. Which of the following would NOT be among Porter’s five forces? A. Industry competitors B. Technological partners C. Substitutes D. Buyers E. Potential entrants

Last Answer : B. Technological partners

Which among these can be condition for the success of privatisation? A. Alternative institutional arrangements B. Barriers to enter the market C. Measurability of performance D. All of the above

Description : Which among these can be condition for the success of privatisation? A. Alternative institutional arrangements B. Barriers to enter the market C. Measurability of performance D. All of the above

Last Answer : B. Barriers to enter the market

What is a market segment? a. Group of customers with differing purchasing concerns b. Area of perceptual map where all points intersect c. Group of customers with similar purchasing concerns d. Geographic area where customers are located e. Common area of buying patterns

Description : What is a market segment? a. Group of customers with differing purchasing concerns b. Area of perceptual map where all points intersect c. Group of customers with similar purchasing concerns d. Geographic area where customers are located e. Common area of buying patterns

Last Answer : c. Group of customers with similar purchasing concerns

The Markets and Competitors section of a business plan should contain ____________. A. A statement of the target market. B. The size of each market segment. C. The key characteristics of buyers in each business segment. D. All the above.

Description : The Markets and Competitors section of a business plan should contain ____________. A. A statement of the target market. B. The size of each market segment. C. The key characteristics of buyers in each business segment. D. All the above.

Last Answer : a

The December Customer Survey indicates a. a product’s customer awareness. b. how customers perceived the products in the segment. c. a product’s actual and potential demand. d. the accessibility of each product. e. none of the above.

Description : The December Customer Survey indicates a. a product’s customer awareness. b. how customers perceived the products in the segment. c. a product’s actual and potential demand. d. the accessibility of each product. e. none of the above.

Last Answer : b. how customers perceived the products in the segment.

Customer Awareness Reports: a. each company’s level of accessibility. b. percentage of Customers who bought the product. c. percentage of Customers who knew about the product. d. percentage of Customers who are in that segment. e. each company’s success in pricing.

Description : Customer Awareness Reports: a. each company’s level of accessibility. b. percentage of Customers who bought the product. c. percentage of Customers who knew about the product. d. percentage of Customers who are in that segment. e. each company’s success in pricing.

Last Answer : c. percentage of Customers who knew about the product.

In order to achieve 100% accessibility, a team must: a. none of these. b. have at least two products in the same segment. c. have a combined sales budget of $4.0 million. d. create awareness in the previous year. e. spend $4 million on distribution channels.

Description : In order to achieve 100% accessibility, a team must: a. none of these. b. have at least two products in the same segment. c. have a combined sales budget of $4.0 million. d. create awareness in the previous year. e. spend $4 million on distribution channels.

Last Answer : b. have at least two products in the same segment.

f there are two identical products, one that has 100% accessibility and one that has 0% accessibility, a. the one with 0% accessibility will not sell at all because consumers can’t find it. b. the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. c. the one with 0% accessibility will not sell at all because consumers do not know of it. d. the product with 0% accessibility will only sell after all other products have sold in that segment. e. the product with 100% accessibility will outsell the other 3 to 1 providing all other attributes are identical.

Description : f there are two identical products, one that has 100% accessibility and one that has 0% accessibility, a. the one with 0% accessibility will not sell at all because consumers can't find ... product with 100% accessibility will outsell the other 3 to 1 providing all other attributes are identical.

Last Answer : b. the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical.

which among these is not a global force impacting the Indian Economy A. Dynamics of capital flow B. Integrating the role of Purchasing C. Integrating the role of Technology D. Need of Attitudinal Change

Description : which among these is not a global force impacting the Indian Economy A. Dynamics of capital flow B. Integrating the role of Purchasing C. Integrating the role of Technology D. Need of Attitudinal Change

Last Answer : A. Dynamics of capital flow

Capital formation in underdeveloped countries is a major bottleneck. The reason can be A. Small size of market with no incentive for investment B. Low level of income C. Demonstration effect D. All the above

Description : Capital formation in underdeveloped countries is a major bottleneck. The reason can be A. Small size of market with no incentive for investment B. Low level of income C. Demonstration effect D. All the above

Last Answer : D. All the abov

The ability of a carrier to move goods over a specific route or network is the measure of its A)accessibility. B)dependability. C)reliability. D)capability. E)load flexibility.

Description : The ability of a carrier to move goods over a specific route or network is the measure of its A)accessibility. B)dependability. C)reliability. D)capability. E)load flexibility.

Last Answer : A)accessibility.

An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a : 1. market segment 2. target market 3. customer group 4. market 5. none of these

Description : An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a : 1. market segment 2. target market 3. customer group 4. market 5. none of these

Last Answer : market

An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a: A)market segment B)target market C)customer group D)market

Description : An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a: A)market segment B)target market C)customer group D)market

Last Answer : D)market

A satisfactory statistical quantitative method should not possess one of the following qualities (A) Appropriateness (B) Measurability (C) Comparability (D) Flexibility

Description : A satisfactory statistical quantitative method should not possess one of the following qualities (A) Appropriateness (B) Measurability (C) Comparability (D) Flexibility

Last Answer : (D) Flexibility

Which of the following statements best describes ethics? A. Ethics considers how someone chooses among alternative courses of action. B. Ethics is about values and principles. C. Ethics is concerned with how a person chooses between right and wrong. D. Each of the above covers part of the definition. E. None of the above is true.

Description : Which of the following statements best describes ethics? A. Ethics considers how someone chooses among alternative courses of action. B. Ethics is about values and principles. C. Ethics is concerned with how a ... . Each of the above covers part of the definition. E. None of the above is true.

Last Answer : D. Each of the above covers part of the definition.

A primary objective of dual exchange rates is to allow a country the ability to insulate its balance of payments from net: A. Current account transactions B. Unilateral transfers C. Merchandise trade transactions D. Capital account transactions

Description : A primary objective of dual exchange rates is to allow a country the ability to insulate its balance of payments from net: A. Current account transactions B. Unilateral transfers C. Merchandise trade transactions D. Capital account transactions

Last Answer : D. Capital account transactions

A primary objective of dual exchange rates is to allow a country the ability to insulate its balance of payments from net: A. Current account transactions B. Unilateral transfers C. Merchandise trade transactions D. Capital account transactions

Description : A primary objective of dual exchange rates is to allow a country the ability to insulate its balance of payments from net: A. Current account transactions B. Unilateral transfers C. Merchandise trade transactions D. Capital account transactions

Last Answer : D. Capital account transaction

Which of the following are characteristics of B.E.P? A. There is no loss and no profit to the firm. B. Total revenue is equal to total cost. C. Contribution is equal to fixed cost. D. All of the above.

Description : Which of the following are characteristics of B.E.P? A. There is no loss and no profit to the firm. B. Total revenue is equal to total cost. C. Contribution is equal to fixed cost. D. All of the above.

Last Answer : D. All of the above.

Personal characteristics to be a successful entrepreneur include A. Understanding environment B. Creating management options C. Encourage open discussion D. All of the above

Description : Personal characteristics to be a successful entrepreneur include A. Understanding environment B. Creating management options C. Encourage open discussion D. All of the above

Last Answer : D. All of the above

What are the key characteristics of transactional leaders? A. Guiding, mentoring and motivating B. Guiding, commanding and motivating C. Guiding, demonstrating and motivating D. Guiding, mentoring and demonstrating

Description : What are the key characteristics of transactional leaders? A. Guiding, mentoring and motivating B. Guiding, commanding and motivating C. Guiding, demonstrating and motivating D. Guiding, mentoring and demonstrating

Last Answer : b

The following are the characteristics of Negative Stress A. It causes anxiety B. It feels unpleasant C. It decreases performance D. All of the above

Description : The following are the characteristics of Negative Stress A. It causes anxiety B. It feels unpleasant C. It decreases performance D. All of the above

Last Answer : D. All of the above

The following are the characteristics of Positive Stress A. It improves performance B. It feels exciting C. It motivates D. All of the above

Description : The following are the characteristics of Positive Stress A. It improves performance B. It feels exciting C. It motivates D. All of the above

Last Answer : D. All of the above

The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic? A. Personal characteristics B. Psychological characteristics C. Behavioral characteristics D. Demographical characteristics

Description : The factors such as the buyer's age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer's decisions refers to ... Personal characteristics B. Psychological characteristics C. Behavioral characteristics D. Demographical characteristics

Last Answer : D. Demographical characteristics

Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use. A. Customer value hierarchy B. Expected C. Augmented D. Durability

Description : Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use. A. Customer value hierarchy B. Expected C. Augmented D. Durability

Last Answer : D. Durability

Which of the following is the highest level of cognitive ability? (A) Evaluating (B) Knowing (C) Understanding (D) Analysing

Description : Which of the following is the highest level of cognitive ability? (A) Evaluating (B) Knowing (C) Understanding (D) Analysing

Last Answer : (A) Evaluating

The prime function of accounting is to: A. record economic data B. provide the informational basis for action C. classify and record business transactions D. attain non-economic goals.

Description : The prime function of accounting is to: A. record economic data B. provide the informational basis for action C. classify and record business transactions D. attain non-economic goals.

Last Answer : B. provide the informational basis for action

Which of the following stages is not included in AIDAS theory? A. Gaining interest B. Evaluation C. Securing attention D. Inducing action E. Building satisfaction.

Description : Which of the following stages is not included in AIDAS theory? A. Gaining interest B. Evaluation C. Securing attention D. Inducing action E. Building satisfaction.

Last Answer : B. Evaluation

In case of an agreement to sell, action against a third party for damaging the goods can be taken by: A. The seller B. The buyer C. Both D. None

Description : In case of an agreement to sell, action against a third party for damaging the goods can be taken by: A. The seller B. The buyer C. Both D. None

Last Answer : A. The seller

The promotion budget affects: a. awareness. b. brand equity. c. performance. d. size. e. accessibility.

Description : The promotion budget affects: a. awareness. b. brand equity. c. performance. d. size. e. accessibility.

Last Answer : a. awareness.

Under the historic adjustable pegged exchange-rate system, member countries were permitted to correct persistent and sizable payment deficits (i.e., fundamental disequilibrium) by: A. Officially revaluing their currencies B. Officially devaluing their currencies C. Allowing their currencies to depreciate in the free market D. Allowing their currencies to appreciate in the free market

Description : Under the historic adjustable pegged exchange-rate system, member countries were permitted to correct persistent and sizable payment deficits (i.e., fundamental disequilibrium) by: A. Officially ... depreciate in the free market D. Allowing their currencies to appreciate in the free market

Last Answer : B. Officially devaluing their currencies

A market-determined decrease in the d4ollar price of the pound is associated with: A. Revaluation of the dollar B. Devaluation of the dollar C. Appreciation of the dollar D. Depreciation of the dollar

Description : A market-determined decrease in the d4ollar price of the pound is associated with: A. Revaluation of the dollar B. Devaluation of the dollar C. Appreciation of the dollar D. Depreciation of the dollar

Last Answer : C. Appreciation of the dollar

A market-determined increase in the dollar price of the pound is associated with: A. Revaluation of the dollar B. Devaluation of the dollar C. Appreciation of the dollar D. Depreciation of the dollar

Description : A market-determined increase in the dollar price of the pound is associated with: A. Revaluation of the dollar B. Devaluation of the dollar C. Appreciation of the dollar D. Depreciation of the dollar

Last Answer : C. Appreciation of the dollar

Given an initial equilibrium in the money market and foreign exchange market, suppose the Federal Reserve increases the money supply of the United States. Under a floating exchange-rate system, the dollar would: A. Appreciate in value relative to other currencies B. Depreciate in value relative to other currencies C. Be officially devalued by the government D. Be officially revalued by the government

Description : Given an initial equilibrium in the money market and foreign exchange market, suppose the Federal Reserve increases the money supply of the United States. Under a floating exchange-rate system, the ... C. Be officially devalued by the government D. Be officially revalued by the government

Last Answer : B. Depreciate in value relative to other currencies

Under the historic adjustable pegged exchange-rate system, member countries were permitted to correct persistent and sizable payment deficits (i.e., fundamental disequilibrium) by: A. Officially revaluing their currencies B. Officially devaluing their currencies C. Allowing their currencies to depreciate in the free market D. Allowing their currencies to appreciate in the free market

Description : Under the historic adjustable pegged exchange-rate system, member countries were permitted to correct persistent and sizable payment deficits (i.e., fundamental disequilibrium) by: A. Officially ... depreciate in the free market D. Allowing their currencies to appreciate in the free market

Last Answer : B. Officially devaluing their currencies

Natural rate of unemployment increases due to A. General downturn in business activity B. Changes in labor market C. Structural changes in economy D. Frequent changes of jobs by labor

Description : Natural rate of unemployment increases due to A. General downturn in business activity B. Changes in labor market C. Structural changes in economy D. Frequent changes of jobs by labor

Last Answer : D. Frequent changes of jobs by labor

National income is A. NDP at market prices B. NDP at factor cost C. GNP at market prices.

Description : National income is A. NDP at market prices B. NDP at factor cost C. GNP at market prices.

Last Answer : C. GNP at market prices.

National Income is the: A. Net National Product at market price B. Net National Product at factor cost C. Net Domestic Product at market price D. Net Domestic Product at factor cost

Description : National Income is the: A. Net National Product at market price B. Net National Product at factor cost C. Net Domestic Product at market price D. Net Domestic Product at factor cost

Last Answer : C. Net Domestic Product at market price

________________ in the matter of infprmation security plays a big role in arease such as capital market. A. Due Care B. Due Diligence C. Prudence D. Awareness

Description : ________________ in the matter of infprmation security plays a big role in arease such as capital market. A. Due Care B. Due Diligence C. Prudence D. Awareness

Last Answer : B. Due Diligence

The principle of “let the buyer be aware “ is based on the _____________theory A. Capitalist B. Consumer C. Free-market D. None of the above

Description : The principle of “let the buyer be aware “ is based on the _____________theory A. Capitalist B. Consumer C. Free-market D. None of the above

Last Answer : C. Free-market

The ethical roots of the classical model of corporate social responsibility are found in which statement: A. The idea that the interests of stakeholders are as important as the interests of a corporation's stockholders. B. The free market theory which holds that managers are ethically obliged to ace as much money as possible for their stockholders because to do otherwise would undermine the very foundations of our free society. C. The ethical imperative to cause no harm. D. The ethical imperative to prevent harm.

Description : The ethical roots of the classical model of corporate social responsibility are found in which statement: A. The idea that the interests of stakeholders are as important as the interests of a corporation' ... C. The ethical imperative to cause no harm. D. The ethical imperative to prevent harm.

Last Answer : B. The free market theory which holds that managers are ethically obliged to ace as much money as possible for their stockholders because to do otherwise would undermine the very foundations of our free society.

If there is low involvement and the product/market is established then sales promotions should be used for: A. loyals to reward and increase usage B. loyals to increase loyalty C. loyals to encourage trial D. all to block out the competition

Description : If there is low involvement and the product/market is established then sales promotions should be used for: A. loyals to reward and increase usage B. loyals to increase loyalty C. loyals to encourage trial D. all to block out the competition

Last Answer : A. loyals to reward and increase usage

Methods used to determine total budget for advertising its market offerings are A. affordable method B. competitive parity method C. percentage of sales method D. all of above

Description : Methods used to determine total budget for advertising its market offerings are A. affordable method B. competitive parity method C. percentage of sales method D. all of above

Last Answer : D. all of above

Considering promotional mix, paid, non personal promotion of ideas or market offerings by some specific sponsor is classified as A. public relations B. advertising C. sales promotion D. personal selling

Description : Considering promotional mix, paid, non personal promotion of ideas or market offerings by some specific sponsor is classified as A. public relations B. advertising C. sales promotion D. personal selling

Last Answer : D. personal selling

The reseller market mainly consists of A. Consumers B. Manufacturers C. Wholesalers and retailers D. Industrial users

Description : The reseller market mainly consists of A. Consumers B. Manufacturers C. Wholesalers and retailers D. Industrial users

Last Answer : C. Wholesalers and retailers

Market –oriented firms focus on: A. Retailers B. Distributors C. Customers D. Wholesalers c

Description : Market –oriented firms focus on: A. Retailers B. Distributors C. Customers D. Wholesalers c

Last Answer : C. Customers