The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable for other time periods during the day. Which form of segmentation would they need to work with to establish a strategy reflective of their desires? A. gender segmentation B. benefit segmentation C. occasion segmentation D. age and life-cycle segmentation

The orange juice manufacturers know that orange juice is most often consumed in the  mornings. However, they would like to change this and make the drink acceptable for  other time periods during the day. Which form of segmentation would they need to work  with to establish a strategy reflective of their desires?
A. gender segmentation
B. benefit segmentation
C. occasion segmentation  
D. age and life-cycle segmentation
by

1 Answer

Answer :

C. occasion segmentation
by

Related questions

When companies market products on the basis of what the product’s attributes will do for a given segment of consumers, they are using a powerful form of behavioral segmentation known as: A. occasion segmentation. B. benefit segmentation. C. user status segmentation. D. usage rate segmentation.

Description : When companies market products on the basis of what the product's attributes will do for a given segment of consumers, they are using a powerful form of behavioral segmentation known as: A. ... segmentation. B. benefit segmentation. C. user status segmentation. D. usage rate segmentation.

Last Answer : B. benefit segmentation.

Marketing chewable vitamins for children and a different version for adults is an example of A. Geographic segmentation B. Psychographic segmentation C. Regional segmentation D. Age and life-cycle segmentation

Description : Marketing chewable vitamins for children and a different version for adults is an example of A. Geographic segmentation B. Psychographic segmentation C. Regional segmentation D. Age and life-cycle segmentation

Last Answer : D. Age and life-cycle segmentation

When Mercedes-Benz targets the world’s well-to-do, regardless of their country, they are most likely following a segmentation strategy called: A. external segmentation. B. international segmentation. C. enriched segmentation. D. intermarket segmentation.

Description : When Mercedes-Benz targets the world’s well-to-do, regardless of their country, they are most likely following a segmentation strategy called: A. external segmentation. B. international segmentation. C. enriched segmentation. D. intermarket segmentation.

Last Answer : D. intermarket segmentation.

The major segmentation variables for consumer markets, refers to which of the following? A. Geographic, density, psychographic, behavioral B. Gender, demographic, psychographic, lifestyle C. Geographic, demographic, psychographic, behavioral D. None of the above

Description : The major segmentation variables for consumer markets, refers to which of the following? A. Geographic, density, psychographic, behavioral B. Gender, demographic, psychographic, lifestyle C. Geographic, demographic, psychographic, behavioral D. None of the above

Last Answer : C. Geographic, demographic, psychographic, behavioral

McDonald's uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables? A)Demographic B)Psychographic C)Geographic D)Education E)Product related

Description : McDonald's uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables? A)Demographic B)Psychographic C)Geographic D)Education E)Product related

Last Answer : A)Demographic

By expanding its selection of cards for Grandparent's Day, Hallmark is responding to changes in which segmentation based on : A)Religion B)Family life cycle C)Income D)Gender E)Ethnicity

Description : By expanding its selection of cards for Grandparent's Day, Hallmark is responding to changes in which segmentation based on : A)Religion B)Family life cycle C)Income D)Gender E)Ethnicity

Last Answer : B)Family life cycle

The best way to establish rapport with your class is to Options: A) Demand the respect due your age and status B) Remain aloof, be a figure of authority C) Impress your students with your knowledge and skill D) Play the role of a guide who desires to help them

Description : The best way to establish rapport with your class is to Options: A) Demand the respect due your age and status B) Remain aloof, be a figure of authority C) Impress your students with your knowledge and skill D) Play the role of a guide who desires to help them

Last Answer : D) Play the role of a guide who desires to help them 

A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of A)a manufacturer's brand. B)an own label brand C)a no -frills brand D)a generic brane

Description : A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of A)a manufacturer's brand. B)an own label brand C)a no -frills brand D)a generic brane

Last Answer : D)a generic brane

From the economic system’s point of view, the role of marketing intermediaries is to transform: A. raw products into finished products. B. consumer needs into producer needs. C. consumer needs and wants into product desires. D. assortments of products made by producers into the assortments wanted by consumers.

Description : From the economic system's point of view, the role of marketing intermediaries is to transform: A. raw products into finished products. B. consumer needs into producer needs. C. ... product desires. D. assortments of products made by producers into the assortments wanted by consumers.

Last Answer : D. assortments of products made by producers into the assortments wanted by consumers.

_______ takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. A. Marketing management B. Forecasting C. Segmentation D. Targeting E. Distribution

Description : _______ takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. A. Marketing management B. Forecasting C. Segmentation D. Targeting E. Distribution

Last Answer : A. Marketing management

____________________ is forming segments of consumers who have similar needs and buying behavior even though they are located in different countries. A. External segmentation B. International segmentation C. Intermarket segmentation D. Enriched segmentation

Description : ____________________ is forming segments of consumers who have similar needs and buying behavior even though they are located in different countries. A. External segmentation B. International segmentation C. Intermarket segmentation D. Enriched segmentation

Last Answer : C. Intermarket segmentation

Targeting affluent customers with luxurious goods is an example of A. Geographic segmentation B. Income segmentation C. Psychographic segmentation D. Behavioral segmentation

Description : Targeting affluent customers with luxurious goods is an example of A. Geographic segmentation B. Income segmentation C. Psychographic segmentation D. Behavioral segmentation

Last Answer : D. Behavioral segmentation

Nominal GDP is A. The total value of goods and services net of exports B. The total value of goods and services produced during periods of low unemployment C. The total value of goods and services measured at current prices D. The total value of goods and services produced at full employment.

Description : Nominal GDP is A. The total value of goods and services net of exports B. The total value of goods and services produced during periods of low unemployment C. The total value of goods and services measured at current prices D. The total value of goods and services produced at full employment.

Last Answer : C. The total value of goods and services measured at current prices

Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own. A. manufacturers B. producers C. direct marketers D. intermediaries

Description : Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own. A. manufacturers B. producers C. direct marketers D. intermediaries

Last Answer : D. intermediaries

The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic? A. Personal characteristics B. Psychological characteristics C. Behavioral characteristics D. Demographical characteristics

Description : The factors such as the buyer's age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer's decisions refers to ... Personal characteristics B. Psychological characteristics C. Behavioral characteristics D. Demographical characteristics

Last Answer : D. Demographical characteristics

A teacher can establish rapport with his class by (a) Becoming a figure of authority (b) Impressing students with knowledge and skill. (c) Playing the role of a guide who desires to help him (d) Becoming a friend to the pupils

Description : A teacher can establish rapport with his class by (a) Becoming a figure of authority (b) Impressing students with knowledge and skill. (c) Playing the role of a guide who desires to help him (d) Becoming a friend to the pupils

Last Answer : (c) Playing the role of a guide who desires to help him

The reseller market mainly consists of A. Consumers B. Manufacturers C. Wholesalers and retailers D. Industrial users

Description : The reseller market mainly consists of A. Consumers B. Manufacturers C. Wholesalers and retailers D. Industrial users

Last Answer : C. Wholesalers and retailers

Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms? A. business marketing channels B. customer marketing channels C. service marketing channels D. direct marketing channels

Description : Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms? A. business marketing channels B. customer marketing channels C. service marketing channels D. direct marketing channels

Last Answer : D. direct marketing channels

If Wrigley’s makes all the world's bubble gum but sells it through middlemen who market under individual store brands, Wrigley’s is utilizing which type of brand sponsorship? A. Manufacturer's brand B. Slotting brand C. Private brand D. Licensed brand E. Dealer brand.

Description : If Wrigley’s makes all the world's bubble gum but sells it through middlemen who market under individual store brands, Wrigley’s is utilizing which type of brand sponsorship? A. Manufacturer's brand B. Slotting brand C. Private brand D. Licensed brand E. Dealer brand.

Last Answer : C. Private brand

Anuj agrees to pay ` 10,000 to Manoj if a certain ship returns within a year. However, the ship sinks within the year. In this case, the contract becomes: A. Valid B. Void C. Voidable D. Illegal

Description : Anuj agrees to pay ` 10,000 to Manoj if a certain ship returns within a year. However, the ship sinks within the year. In this case, the contract becomes: A. Valid B. Void C. Voidable D. Illegal

Last Answer : B. Void

How fast should we drink our orange juice?

Description : How fast should we drink our orange juice?

Last Answer : I’m not sure we should be drinking orange juice at any speed.

The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers

Description : The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. ... ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers

Last Answer : D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

The energy consumed by an AC motor, as strictly reactive power, is _____________. A. used to do mechanical work B. used to establish the magnetic field of the motor C. lost as heat generated by the windings D. lost in doing work to turn the motor itself

Description : The energy consumed by an AC motor, as strictly reactive power, is _____________. A. used to do mechanical work B. used to establish the magnetic field of the motor C. lost as heat generated by the windings D. lost in doing work to turn the motor itself

Last Answer : Answer: B

Which of the following statem Which of the following statements are true about an ents are true about anticipation inventory? ticipation inventory? a)Inventory increases during periods of light demand b)Use of anticipation inventory is a reactive alternative to arrive at an acceptable aggregate plan c)Increase in anticipation inventory leads to increases in pipeline inventory d)Both a and b

Description : Which of the following statem Which of the following statements are true about an ents are true about anticipation inventory? ticipation inventory? a)Inventory increases during periods of light demand b ... c)Increase in anticipation inventory leads to increases in pipeline inventory d)Both a and b

Last Answer : d)Both a and b

One of the reasons a project life cycle is split into phases ic. mirror the major deployments of resources throughout the project. d. chunk work into time periods of similar durations.s to: a. facilitate formal go/no-go decision making during the project. b. balance the costs of work in each phase of project development.

Description : One of the reasons a project life cycle is split into phases is to: a. facilitate formal go/no-go decision making during the project. b. balance the costs of work in each phase of ... the major deployments of resources throughout the project. d. chunk work into time periods of similar durations.

Last Answer : a. facilitate formal go/no-go decision making during the project.

One of the reasons a project life cycle is split into phases is to: a. facilitate formal go/no-go decision making during the project. b. balance the costs of work in each phase of project development. c. mirror the major deployments of resources throughout the project. d. chunk work into time periods of similar durations.

Description : One of the reasons a project life cycle is split into phases is to:  a. facilitate formal go/no-go decision making during the project.  b. balance the costs of work in each phase ... the major deployments of resources throughout the project.  d. chunk work into time periods of similar durations.

Last Answer : a. facilitate formal go/no-go decision making during the project.

The average age of Mr and Mrs Rahim at the time of their marriage in 1981 was 56 yrs. On the occasion of their anniversary in 1986, they observed that the average age of their family had come down by 15 yrs compared to their age at the time of their marriage. This was due to the fact that their daughter varshini was born. What was the age of varshini in 1990? A) 6 B) 5 C) 4 D) 1

Description : The average age of Mr and Mrs Rahim at the time of their marriage in 1981 was 56 yrs. On the occasion of their anniversary in 1986, they observed that the average age of their family had come down by 15 yrs compared to ... varshini was born. What was the age of varshini in 1990? A) 6 B) 5 C) 4 D) 1

Last Answer : B) Sum of the ages of Mr and Mrs Rahim=56×2=112years Sum of the ages in 1986=41×3=123 years Sum of the ages of Mr and Mrs Rahim =112+10=122 Daughters age in 1986=123-122=1 years  Daughters age in 1990 =1+4=5 years.

Subsidiaries consider regional environment for policy / Strategy formulation is known as A. Polycentric Approach B. Regiocentric Approach C. Ethnocentric Approach D. Geocentric Approach

Description : Subsidiaries consider regional environment for policy / Strategy formulation is known as A. Polycentric Approach B. Regiocentric Approach C. Ethnocentric Approach D. Geocentric Approach

Last Answer : B. Regiocentric Approach

Which exchange-rate system involves a “leaning against the wind” strategy in which short-term fluctuations in exchange rates are reduced without adhering to any particular exchange rate over the long run? A. Pegged or fixed exchange rates B. Adjustable pegged exchange rates C. Managed floating exchange rates D. Freely floating exchange rates

Description : Which exchange-rate system involves a leaning against the wind strategy in which short-term fluctuations in exchange rates are reduced without adhering to any particular exchange rate over the ... pegged exchange rates C. Managed floating exchange rates D. Freely floating exchange rates

Last Answer : C. Managed floating exchange rates

hich exchange-rate system involves a “leaning against the wind” strategy in which short-term fluctuations in exchange rates are reduced without adhering to any particular exchange rate over the long run? A. Pegged or fixed exchange rates B. Adjustable pegged exchange rates C. Managed floating exchange rates D. Freely floating exchange rates

Description : hich exchange-rate system involves a leaning against the wind strategy in which short-term fluctuations in exchange rates are reduced without adhering to any particular exchange rate over ... Adjustable pegged exchange rates C. Managed floating exchange rates D. Freely floating exchange rates

Last Answer : C. Managed floating exchange rates

Which of the following about strategy of balanced growth is right? A. Simultaneous investment in all sectors B. All sectors are independent. C. Both D. None

Description : Which of the following about strategy of balanced growth is right? A. Simultaneous investment in all sectors B. All sectors are independent. C. Both D. None

Last Answer : A. Simultaneous investment in all sectors

Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as A. pull strategy B. moral selling strategy C. rational selling strategy D. push strategy

Description : Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as A. pull strategy B. moral selling strategy C. rational selling strategy D. push strategy

Last Answer : A. pull strategy

Promotion strategy in which producers promotes goods to final customers by using sales force is classified as A. rational selling strategy B. push strategy C. pull strategy D. moral selling strategy

Description : Promotion strategy in which producers promotes goods to final customers by using sales force is classified as A. rational selling strategy B. push strategy C. pull strategy D. moral selling strategy

Last Answer : B. push strategy

Major strategies regarding promotion mix are A. pull and push strategy B. rational and moral selling strategy C. direct strategy D. indirect strategy

Description : Major strategies regarding promotion mix are A. pull and push strategy B. rational and moral selling strategy C. direct strategy D. indirect strategy

Last Answer : A. pull and push strategy

The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as A. promotional pricing B. short term pricing C. quick pricing D. cyclical pricing

Description : The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as A. promotional pricing B. short term pricing C. quick pricing D. cyclical pricing

Last Answer : A. promotional pricing

During the recessionary phase of a business cycle: A. The natural rate of unemployment will increase dramatically B. Potential national income will exceed actual national income C. Actual national income will exceed potential national income D. The real rate of interest will exceed the nominal rate of interest.

Description : During the recessionary phase of a business cycle: A. The natural rate of unemployment will increase dramatically B. Potential national income will exceed actual national income C. Actual national income ... national income D. The real rate of interest will exceed the nominal rate of interest.

Last Answer : B. Potential national income will exceed actual national income

During the recessionary phase of a business cycle: A. The natural rate of unemployment will increase dramatically B. Potential national income will exceed actual national income C. Actual national income will exceed potential national income D. The real rate of interest will exceed the nominal rate of interest.

Description : During the recessionary phase of a business cycle: A. The natural rate of unemployment will increase dramatically B. Potential national income will exceed actual national income C. Actual national income ... national income D. The real rate of interest will exceed the nominal rate of interest.

Last Answer : A. The natural rate of unemployment will increase dramatically

You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate directly with only those subscribers you are interested in. It allows you to integrate your online marketing campaign with your email marketing campaign. It allows you to cross-sell to a range of different target groups. It allows you to personalize your message based on specific target audience characteristics

Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics

Last Answer : It allows you to personalize your message based on specific target audience characteristics

Marketers of Procter & Gamble products define markets on the basis of both volume usage of the product and annual family income. This is an example of which market segmentation approach? A)homogeneous B)multisegement C)variable D)benefit E)multivariable

Description : Marketers of Procter & Gamble products define markets on the basis of both volume usage of the product and annual family income. This is an example of which market segmentation approach? A)homogeneous B)multisegement C)variable D)benefit E)multivariable

Last Answer : E)multivariable

Which of the following statements is false? A. Market segmentation is a useful process for small businesses to undertake. B. Selling is essentially a matching process. C. A benefit is the value of a product feature to a customer. D. It is a good idea for small businesses to compete solely on price.

Description : Which of the following statements is false? A. Market segmentation is a useful process for small businesses to undertake. B. Selling is essentially a matching process. C. A benefit is the value of a product feature to a customer. D. It is a good idea for small businesses to compete solely on price.

Last Answer : D. It is a good idea for small businesses to compete solely on price.

Family life cycle is most likely to be based on: A)buying power and gender B)geographic location and family size C)marital status and age of children D)occupation and marital status

Description : Family life cycle is most likely to be based on: A)buying power and gender B)geographic location and family size C)marital status and age of children D)occupation and marital status

Last Answer : C)marital status and age of children

The brand choice is heavily influenced by reference group in which stage of Product life cycle? A. Introduction B. Growth C. Maturity D. Decline

Description : The brand choice is heavily influenced by reference group in which stage of Product life cycle? A. Introduction B. Growth C. Maturity D. Decline

Last Answer : C. Maturity

The strategy of offering a different product charging a different price and using different promotion and distribution process is called a) Market segmentation b) Market Penetration c) Market Developmentd) None of these

Description : The strategy of offering a different product charging a different price and using different promotion and distribution process is called a) Market segmentation b) Market Penetration c) Market Developmentd) None of these

Last Answer : a) Market segmentation

A firm with limited resources can compete with much larger organization by : 1. concentrating its efforts on a single segment 2. using a multi-segment targeting strategy 3. using a geographical segmentation variable 4. using multivaluable segmentation 5. concentrating its efforts on the total population

Description : A firm with limited resources can compete with much larger organization by : 1. concentrating its efforts on a single segment 2. using a multi-segment targeting strategy 3. ... segmentation variable 4. using multivaluable segmentation 5. concentrating its efforts on the total population

Last Answer : concentrating its efforts on a single segment

Market Segmentation helps in _____________ 1. Identifying the target group 2. Focused marketing 3. A strategy of DSAs 4. All of these 5. None of these

Description : Market Segmentation helps in _____________ 1. Identifying the target group 2. Focused marketing 3. A strategy of DSAs 4. All of these 5. None of these

Last Answer : All of these

A firm with limited resources can compete with much larger organisations by: A)concentrating its efforts on a single segment B)using a multi-segment targeting strategy C)using a geographical segmentation variable D)using multivariable segmentation E)concentrating its efforts on the total population

Description : A firm with limited resources can compete with much larger organisations by: A)concentrating its efforts on a single segment B)using a multi-segment targeting strategy C)using ... segmentation variable D)using multivariable segmentation E)concentrating its efforts on the total population

Last Answer : A)concentrating its efforts on a single segment

If Jaguar cars focused all of its marketing efforts on professionals with over £75,000 gross earnings, it would be using a ______ targeting strategy. A)homogeneous B)undifferentiated C)multisegment D)concentration E)segmentation

Description : If Jaguar cars focused all of its marketing efforts on professionals with over £75,000 gross earnings, it would be using a ______ targeting strategy. A)homogeneous B)undifferentiated C)multisegment D)concentration E)segmentation

Last Answer : D)concentration

How often do you see a big creature like that outside the woods, leave alone inside a mansion? It must be a rare occasion...

Description : How often do you see a big creature like that outside the woods, leave alone inside a mansion? It must be a rare occasion...

Last Answer : Congrats!