Description : Process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as A. marketing logistics network B. supply chain management C. delivery network D. physical distribution network
Last Answer : B. supply chain management
Description : Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b
Last Answer : D. both a and b
Description : Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as A. supply chain management B. marketing channels C. delivery channels D. value delivery network
Last Answer : D. value delivery network
Description : What is the role of virtualization in cloud computing? A. It removes operating system inefficiencies. B. It improves the performance of web applications. C. It optimizes the utilization of ... . It adds extra load to the underlying physical infrastructure and has no role in cloud computing.
Last Answer : It adds extra load to the underlying physical infrastructure and has no role in cloud computing.
Description : What is the role of virtualization in cloud computing? A. It removes operating system inefficiencies. B. It improves the performance of web applications. C. It optimizes the utilization of ... . It adds extra load to the underlying physical infrastructure and has no role in cloud computing
Description : Arrange the steps involved in Energy Management strategy A- Set up energy monitoring and reporting system B- Appoint energy management C- Conduct energy audit D- Identify the strategic corporate approach a) D – B – A - C b) A - B – C – D c) D – A – B – C d) C – A – B – C
Last Answer : D – B – A - C
Description : The management of natural resources should take into A. A long term perspective B. Environmental pollution C. Their equitable distribution D. All of the above and safe disposal of wastes
Last Answer : D. All of the above and safe disposal of wastes
Description : _______ takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. A. Marketing management B. Forecasting C. Segmentation D. Targeting E. Distribution
Last Answer : A. Marketing management
Description : Which of the following statements about the sales force in the 21st century is true? A. Sales managers will use a hands-off approach and let the professional salesperson be his or her own boss B ... touch E. All of the above statements about the sales force in the 21st century are true.
Last Answer : C. Sales management must be smart and nimble and provide technology-centered solutions to support the sales effort
Description : Electro PLC has centralised marketing operations with personnel who direct marketing research, distribution, sales, advertising, and so forth reporting directly to the marketing director. The marketing department is organised by A)product. B)region. C)types of customers. D)function.
Last Answer : D)function.
Description : __________ is a way of measuring, understanding, reporting and ultimately improving an organization’s social and ethical performance. A. Financial audit B. Social audit C. Ethical audit D. Corporate governance
Last Answer : B. Social audit
Description : A ___________________ is a way of measuring, understanding, reporting and ultimately improving an organization’s social and ethical performance. A. Social Audit B. Financial Audit C. Responsibility Audit D. Compulsory Audit
Last Answer : A. Social Audit
Description : In which of these areas might you face pressures? A. Working with colleagues from different functional areas within the organisation B. Meeting reporting deadlines C. Allocating bonuses D. all of the above
Last Answer : D. all of the above
Description : In which of these areas might you face pressures? A. Working with colleagues from different functional areas within the organisation B. Meeting reporting deadlines C. Allocating bonuses D. All of the above
Last Answer : D. All of the above
Description : Which of the following is not one of the major steps involved in the marketing research process? A. Defining the problem and research objectives B. Developing the research plan C. ... and tabulating data D. Establishing a marketing information system E. Interpreting and reporting the findings.
Last Answer : D. Establishing a marketing information system
Description : Strategic planning in service organizations is all about: A. Where the organization is heading B. Where the organization should be heading. C. How the organization needs to change in order to be more effective D. What the organization intends to accomplish for the community
Last Answer : C. How the organization needs to change in order to be more effective D. What the organization intends to accomplish for the community
Description : How can you describe the thinking and outlook of transformational leaders? A. Strategic B. Operational C. Functional D. Developmental
Last Answer : D. Developmental
Description : The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product ... strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets
Last Answer : D. A blending of four strategic elements to satisfy specific target markets
Description : Which of the following is most likely to be considered a risk factor relating to fraudulent financial reporting? a. Low turnover of senior management. b. Extreme degree of competition within the ... various operating subsidiaries. d. Sales goals in excess of any of the preceding three years
Last Answer : Extreme degree of competition within the industry.
Description : Del Monte markets ketchup for household use to supermarkets through grocery wholesalers, and it markets ketchup for institutional use through industrial distributors and food brokers. Del Monte is using ... . C)strategic channel alliance. D)supply chain management. E)an unethical marketing channel.
Last Answer : A)dual distribution.
Description : Delivery of key of the warehouse by the seller to the buyer will amount to: A. Symbolic Delivery B. Actual Delivery C. Constructive Delivery D. No delivery
Last Answer : A. Symbolic Delivery
Description : Where an unpaid seller has made part delivery of the goods he may exercise his Right of _______ A. Return of remaining goods B. Lien on the remaining goods C. Sale to any other person D. None of above
Last Answer : B. Lien on the remaining goods
Description : The voluntary transfer of possession from one person to another is called A. Transfer B. Change of possession C. Delivery D. None of above
Last Answer : C. Delivery
Description : Where the seller wrongfully neglects or refuses to deliver the goods to the buyer, the buyer may sue for: A. Damages for non-delivery B. Damages for non-acceptance C. Specific performance D. Compensation
Last Answer : A. Damages for non-delivery
Description : The delivery of goods by one person to another for some purpose, upon a contract and that they shall, when the purpose is accomplished, be returned or otherwise disposed of by accounting to the ... then it is called: A. Contingent contract B. Bailment C. Pledge D. Contract of indemnity
Last Answer : B. Bailment
Description : In tracking, reporting and controlling, the process engage whether the project results are in accordance with a. project plans b. performance specification c. both a, b d. none of the above
Last Answer : c. both a, b
Description : How do you call someone that analyses and optimizes websites?
Last Answer : You’re describing a consultant. But I would say spend the money on a good web design team that can do “branding.”
Description : 65. Any feasible solution which optimizes (minimizes or maximizes) the objective function of the LPP is called as _______ a. Optimal solution b. Non-basic variables c. Solution d. Basic Feasible solution
Last Answer : a. Optimal solution
Description : Which of the following explains the term economic development? A. Improvement in the technology involved B. Improvement in production C. Improvement in distribution system D. All the above
Last Answer : D. All the above
Description : Which of the following is expenses ratio? (a) Administrative expenses ratio (b) Selling and Distribution expenses ratio (c) Factory expenses ratio (d) Finance Expenses ratio A. A, B and D B. A, C and D C. A, B and C D. A, B , C, D
Last Answer : D. A, B , C, D
Description : Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? A. direct marketing channel B. indirect marketing channel C. horizontal channel D. synthetic channel
Last Answer : B. indirect marketing channel
Description : Avon, Amway, and Tupperware use which of the following forms of channel distribution? A. direct marketing channel B. indirect marketing channel C. forward channel D. fashion channel
Last Answer : A. direct marketing channel
Description : When a seller requires that a dealer not handle competitors' products, the agreement is called a/an A. Exclusive distribution B. Exclusive dealing C. Control criterion D. Dual distribution
Last Answer : D. Dual distribution
Description : Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is ... C. Social and cultural norms D. Distribution structure E. Legal and political constraints
Last Answer : D. Distribution structure
Description : A ______________ is a set of interdependent organizations involved in the process of making a product or service available for use of consumption by the consumer or business user. A. retailer B. wholesaler C. distribution channel D. middleman
Last Answer : C. distribution channel
Description : When channel members assume responsibility for one or more of the marketing flows over at least two separate levels of distribution manufacturing and wholesaling, in fact, such systems are synonymous ... vertical marketing systems C. Administered vertical marketing systems D. None of the above
Last Answer : A. Corporate vertical marketing systems
Description : With respect to a channel of distribution, the number of intermediary levels within the channel indicates the ____________ of a channel. A. width B. depth C. length D. similarity
Last Answer : C. length
Description : Transporting and storing goods is part of which of the following marketing channel functions? A. negotiation B. physical distribution C. contact D. matching
Last Answer : B. physical distribution
Description : A distribution channel moves goods and services from producers to consumers. It overcomes the major time, place, and ______________ gaps that separate goods and services from those who would use them. A. possession B. profit C. image D. psychological
Last Answer : A. possession
Description : In marketing intermediaries, way of distribution in which few dealers distribute company's product in selective territories is classified as A. selective distribution B. intensive distribution C. inclusive distribution D. exclusive distribution
Last Answer : D. exclusive distribution
Description : _____ is the only element of the marketing mix that produces revenue. A. Product B. Price C. Place (distribution) D. Promotion
Last Answer : B. Price
Description : The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. A. Consistency B. Depth C. Width D. Length
Last Answer : A. Consistency
Description : The way in which the product is delivered to meet the customer’s need refers to: - A. New product concepts B. Selling C. Advertising D. Distribution decisions
Last Answer : C. Advertising
Description : In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers. A. Group B. Mass C. General D. Segmented E. Differentiated
Last Answer : B. Mass
Description : National Income ignores: A. Sales of a firm B. Salary of Employees C. Exports of the IT Sector D. Sale of land
Last Answer : D. Sale of land
Description : Direct material cost + direct labor cost + other variable costs is equal to… A. Contribution B. Total cost C. Marginal cost D. Sales
Last Answer : A sales forecast is only......
Description : Margin of safety is equal to A. Actual sales – Sales at Breakeven point B. Actual sales + Sales at Breakeven point C. Actual sales x Sales at Breakeven point D. Actual sales / Sales at Breakeven point
Last Answer : A. Actual sales – Sales at Breakeven point