Description : Which are the two central pillars of business success for Conversion Optimization to succeed? A. Customer Focus and Continuous Improvement B. Continuous Improvement and Marketing C. Marketing and Customer Focus D. User Experience and Sales
Last Answer : A. Customer Focus and Continuous Improvement
Description : Which of these statements about In-app messaging is false? 1. In-app messages should not look an ad 2. In-app messages can be both promotional and functional 3. In-app creative should be personalized for different user segments 4. In-app messages can only contain one call-toaction
Last Answer : In-app messages can only contain one call-toaction
Description : Why to opt for a hybrid mobile app? rich user experience, program specific and proven for mobile apps fast development cycle, cross platform and updates app like experience None of the above
Last Answer : fast development cycle, cross platform and updates
Description : The most common user identification technique is via? A. Sessions B. Cookies C. Segmentation D. page views
Last Answer : B. Cookies
Description : In order to identify the users, web analytics tools need to report on? A. user sessions B. Unique users C. Page Views D. All of the above
Last Answer : A. user sessions
Description : The affinity audience can be defined as __________. a. A user similar to that of your remarketing list b. A marketing user who is willing to make a purchase c. A user showing a continuous interest in the matter d. A user similar to that of your customer list
Last Answer : c. A user showing a continuous interest in the matter
Description : A clothing store that sets their advertising budget by following the major competitor and adding an additional 15 per cent is using the method 1. percentage of sales 2. arbitrary allocation 3. objective and task 4. competitive parity 5. None of these
Last Answer : competitive parity
Description : Which mobile metrics are used to evaluate app engagement page views revenue and sales downloads and users monthly active users, session length and events
Last Answer : monthly active users, session length and events
Description : I've been trying to use Google's Adsense/Adwords on my site. How do I maximize this tool? Please share your experience.
Last Answer : I personally haven’t worked with Ad Sense/Ad words but I’ve found Google Help to be, well helpful. Here is a link to how to improve performance of Ad Sense. adsense optimization
Description : Which one of the following statements is NOT correct about HTTP cookies? a. A cookies is a piece of code that has the potential to compromise the security of an Internet user b. A cookie gains entry ... and time d. Cookies can be used to track the browsing pattern of a user at a particular site
Last Answer : a. A cookies is a piece of code that has the potential to compromise the security of an Internet user
Description : Match the following Layers and Protocols for a user browsing with SSL: a. Application of layer i. TCP b. Transport layer ii. IP c. Network layer iii. PPP d. Datalink layer iv. HTTP
Last Answer : Answer: 1
Description : To drive traffic back to your app, you should use . But if you want to increase interaction within the app, you should use: 1. Push notification and In-app messaging 2. In-app messaging and Push alerts 3. Email marketing and Mobile ads 4. App store optimization and Remarketing ads
Last Answer : Push notification and In-app messaging
Description : The main objective (s) of Industrial robot is to A : To maximize the labor requirement B : To increase productivity C : To decrease the life of production machines D : To decrease productivity
Last Answer : B : To increase productivity
Description : For maximization in assignment problem, the objective is to maximize the a. Profit b. Optimization c. Cost d. None of the above
Last Answer : a. Profit
Description : In market-penetration pricing, the company's objective is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits. A. Block competitive launches B. ... their market share C. Minimize their market share D. Maximize volume E. None of the above
Last Answer : B. Maximize their market share
Description : _______is the primary motive for a business enterprise. A. Profit. B. Maximize customers. C. Human objective. D. Maximize suppliers.
Last Answer : A. Profit.
Description : Developing and spreading persuasive communications about an offer or a product is known as _________ 1. Promotion 2. Information 3. Channel usage 4. Distribution 5. None of these
Last Answer : Promotion
Description : I'm an admin on my company's Facebook Page, yet "User Is Not Authorized To Edit App settings." Why?
Last Answer : Need Answer
Description : Which of the following is not correct with regard to marketing ? 1. Marketing is a Management Function 2. Marketing is a Philosophy 3. Marketing is not related to Business Activity alone 4. Marketing means selling 5. Objective of Marketing is to achieve customer satisfaction
Last Answer : Marketing means selling
Description : Objective of marketing is ______________ 1. Target market 2. Fulfil needs 3. Integrated Marketing 4. Profit by customer satisfaction 5. All of the above
Last Answer : All of the above
Description : The broad objective of channel selection is __________ 1. Availability of production in the target market 2. Smooth movement of the product 3. Information communication 4. All of the above 5. none of these
Last Answer : Information communication
Description : What is the marketing objective of non-business organizations ? 1. To provide an idea or service to the public 2. To obtain a desired response from a target market or public 3. To obtain ... To determine the target market and to create and maintain a satisfying marketing mix 5. none of these
Last Answer : To obtain a desired response from a target market or public
Description : Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an ... 4. Involves determining the direction and objectives of marketing management 5. None of these
Last Answer : Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix
Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action. True FALSE
Last Answer : True
Description : The main objective of branding is which of the following? * To have potential customers recognize your logo and marketing materials To earn trust from your customers Promotional materials that match and coordinate Having a unique tag line
Last Answer : To earn trust from your customer
Description : The main objective of branding is which of the following? A. To have potential customers recognize your logo and marketing materials B. To earn trust from your customers C. Promotional materials that match and coordinate D. Having a unique tag line Ans: B
Last Answer : B. To earn trust from your customers
Description : which main objective of branding is? A.customers recognize your logo and marketing materials B.earn trust from your customers C.Promotional materials that match D.a unique tag line Answer: B
Last Answer : B.earn trust from your customers
Description : The _______ is aimed at appliances which have a constant usage andconsume more electricity. a. Electricity bill c. BEE Star Rating b. User manual d. Water bill
Last Answer : BEE Star Rating
Description : When companies market products on the basis of what the product's attributes will do for a given segment of consumers, they are using a powerful form of behavioral segmentation known as: A. ... segmentation. B. benefit segmentation. C. user status segmentation. D. usage rate segmentation.
Last Answer : B. benefit segmentation.
Description : Fraudulent usage, inability to attract potentially brand -loyal customers, and use by current customers but not new customers, are believed to be disadvantages of which of the following? A)Sweepstakes B)Money refunds C)Frequent -user incentives D)Coupons E)Premiums
Last Answer : D)Coupons
Description : How do you track a conversion path across multiple website domains in Google Analytics?
Last Answer : answer:This article from google shows how to consolidate multiple domains into a single report. There are some minor changes to the tracking code. From there you should be able to set up your funnels or track paths just like you normally would within one domain I believe.
Description : The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except: 1. Different screen size 2. Context 3. Functionality 4. Intent
Last Answer : Intent
Description : Which of the following correctly defines the main concept behind Conversion Optimization? a. Rapidly making significant changes to check which one possesses the fastest results b. Making insignificant ... result d. Frequently changing the website's layout to see if it appeals to more audience
Last Answer : b. Making insignificant incremental changes over time to check which one possesses the best results
Description : In which case the conversion rate optimization results in diminishing returns? a. When the conversion rate is 30% b. In 5 years c. When you don't notice any dramatic increase in results d. Never
Last Answer : d. Never
Description : Which of the following metric is used for tracking the status of email marketing? a. Conversion Rate b. Open Rate c. Bounce Rate d. All of the above
Last Answer : d. All of the above
Description : 3. How many significant methods through which you can check conversion rates using A/B Testing? A. 2 B. 3 C. 4 D. 5
Last Answer : A. 2
Description : 13. What would be a good way to segment your data? A. Segment your primary geographic market B. Segment based on Acquisition / Behavior / Conversion dimensions C. Segment based on Recency, Frequency, and Monetary Value D. All of the above
Last Answer : D. All of the above
Description : All conversion optimization must start with which of the following factors? A. Analytics B. Review C. Scripting D. None of the above
Last Answer : A. Analytics
Description : What is the area that is often overlooked in conversion-rate optimization? A. Internet performance B. Hyperlinks C. Mobile devices D. Website performance
Last Answer : D. Website performance
Description : When does conversion rate optimization give diminishing returns? A. Once your conversion rate is 30% B. In 5 years C. Once you don't see a dramatic increase in results D. Never
Last Answer : D. Never
Description : What is true about CRO? A. CRO is the process of optimizing the site to increase the likelihood that visitors B. Conversion Rate is a key metric in e-commerce C. The higher the conversion rate, the better. D. All of the above
Description : What is the full form of CRO? A. Cost Rate Optimization B. Conversion Rate Optimization C. Click Rate Optimization D. None of the above
Last Answer : B. Conversion Rate Optimization
Description : How would you describe what multi-channel attribution does? A. Gives the conversion credit to the first click B. Assigns equal percentages for conversions to every step C. Accredits deserving touch points along the conversion journey D. Gives the conversion credit to the last click
Last Answer : C. Accredits deserving touch points along the conversion journey
Description : The path to conversion on mobile is not the same as on tablet or desktop due to all of the following reasons except intent different screen size context functionality
Last Answer : intent
Description : Measuring effectiveness of Internet Marketing can include Conversion Rate Bounce Rate Both A & B None of the Above
Last Answer : Both A & B
Last Answer : C. Accredits deserving touch points along the conversion journe
Description : Which among the following is / are user / users of the outcome of the Marketing Research ? A.Consumers B.BusinessFirms C. Government D. Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. None of these
Last Answer : All the above
Description : Which of the following labels is not associated with a role of buying Decision Making Unit ? 1. Supplier 2. Gatekeeper 3. Decision Maker 4. User 5. None of these
Last Answer : Gatekeeper
Description : Which of the following is most likely to stimulate customer loyalty ? 1. corruption 2. sweepstakes 3. frequent-user incentives 4. samples 5. premiums
Last Answer : frequent-user incentives
Description : The package design of a bag of flour would most likely be criticized for being 1. unsafe to the environment 2. unsafe to the user 3. deceptive 4. functionality deficient 5. well suited for multiple-unit packaging
Last Answer : functionality deficient