Evaluating marketing performance by comparing it to established standards is part of : 1. Marketing planning 2. Organizing marketing activities 3. Coordinating marketing activities 4. Marketing Control 5. None of these

Evaluating marketing performance by comparing it to
established standards is part of :
1. Marketing planning
2. Organizing marketing activities
3. Coordinating marketing activities
4. Marketing Control
5. None of these
by

1 Answer

Answer :

Marketing Control
by

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Evaluating marketing performance by comparing it to established standards is part of: A)marketing planning B)organising marketing activities C)coordinating marketing activities D)marketing control

Description : Evaluating marketing performance by comparing it to established standards is part of: A)marketing planning B)organising marketing activities C)coordinating marketing activities D)marketing control

Last Answer : D)marketing control

All of the following are marketing management tasks EXCEPT : 1. Marketing Planning 2. Organizing marketing activities 3. Co-Ordinating marketing activities 4. Project development and analysis 5. Marketing control

Description : All of the following are marketing management tasks EXCEPT : 1. Marketing Planning 2. Organizing marketing activities 3. Co-Ordinating marketing activities 4. Project development and analysis 5. Marketing control

Last Answer : Project development and analysis

Marketing managers at London Equipment Company are involved in establishing marketing performance standards, evaluating performance, and reducing the differences between actual and desired performance. These marketing managers are engaged in A)the marketing control process. B)marketing systems design. C)the marketing audit. D)marketing evaluation.

Description : Marketing managers at London Equipment Company are involved in establishing marketing performance standards, evaluating performance, and reducing the differences between actual and desired performance. These ... process. B)marketing systems design. C)the marketing audit. D)marketing evaluation.

Last Answer : A)the marketing control process.

The marketing control process consists of A)establishing goals, market scanning, and market share analysis. B)establishing standards, evaluating performance, and reducing the differences between desired and actual performance. C)establishing goals and measuring performance. D)setting objectives, implementing strategies, and reducing the differences between desired and actual performance.

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Last Answer : B)establishing standards, evaluating performance, and reducing the differences between desired and actual performance.

The following procedures relate to Skills and Competence, except a. Identify criteria which will be considered in evaluating individual performance and expected proficiency. b. Provide procedures for maintaining the firm's standards of quality for the work performed. c. Establish qualifications and guidelines for evaluating potential hirees at each professional level. d. Provide, to the extent necessary, programs to fill the firm's needs for personnel with expertise in specialized and industries.

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Last Answer : Provide procedures for maintaining the firm's standards of quality for the work performed.

How is site traffic useful in evaluating marketing? A. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined B. There is no correlation site traffic and marketing C. Ads can send receivers to a specific landing page, which can be tracked D. Product sales from the company website can be attributed directly to the marketing campaign

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Last Answer : C. Ads can send receivers to a specific landing page, which can be tracked

How is site traffic useful in evaluating marketing?  Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined  There is no correlation site traffic and marketing  Ads can send receivers to a specific landing page, which can be tracked  Product sales from the company website can be attributed directly to the marketing campaign

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Last Answer :  Ads can send receivers to a specific landing page, which can be tracked

Inquiries directed towards those charged with governance may most likely a. Relate to their activities concerning the design, and effectiveness of the entity's internal control and whether management has satisfactorily responded to any findings from these activities. b. Help the auditor understand the environment in which the financial statements are prepared. c. Relate to changes in the entity's marketing strategies, sales trends, or contractual arrangements with its customers. d. Help the auditor in evaluating the appropriateness of the selection and application of certain accounting policies

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Last Answer : Help the auditor understand the environment in which the financial statements are prepared.

Most of the independent auditor's work in formulating an opinion on financial statements consists of a. Studying and evaluating internal control b. Obtaining and examining evidential matter c. Examining cash transactions d. Comparing recorded accountability with assets

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The main reason for establishing sales territories to 1. secure optimum market coverage 2. reduce selling expenses 3. facilitate planning and control of selling operations 4. improve sales force performance and morale 5. none of these

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Which of the following refers to a management tool for organizing personnel, facilities, equipment, and communication for any emergency situation? a) The Incident Command System The Incident Command System (ICS) is a management tool for organizing personnel, facilities, equipment and communication for any emergency situation. The federal government mandates that the ICS be used during emergencies. Under this structure, one person is designated as incident commander. This person must be continuously informed of all activities and informed about any deviation from the established plan. While the ICS is primarily a field structure and process, aspects of it are used at the level of an individual hospital’s emergency response plan as well.

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…… is a tool to estimate the cost or necessary efforts for projects, work packages or activities in project management. 1. Cost budgeting 2. cost control 3. Cost analysis 4. Resource Planning

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Which of the following functions or activities requires recruiting and placing qualified personnel needed for the organization so that it may achieve its objectives and goals? (a) Planning ; (b) Staffing ; (c) Organizing ; (c) Controlling

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The generally accepted auditing standards of fieldwork pertain most directly to: a. Improving internal control as a result of the audit. b. Due professional care in the performance of the audit. c. The required training and proficiency of the auditors. d. The planning of the audit

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What describes a process of continuously measuring results and comparing those results to optimal performance so that actual performance may be improved? a. Performance b. Capacity planning c. Benchmarking d. Data cleansing

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Last Answer : c. Benchmarking

Evaluating testability of the requirements and system are a part of which phase:- a) Test Analysis and Design b) Test Planning and control c) Test Implementation and execution d) Evaluating exit criteria and reporting Q4. One of the fields on a form contains a text box which accepts alphabets in lower or upper case. Identify the invalid Equivalence class value.

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The final step in the marketing control process is to A)take corrective action. B)establish performance standards. C)evaluate actual performance. D)compare actual performance and standards. E)reduce the difference between actual and desired standards.

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The first step in the marketing control process is to A)take corrective action. B)establish performance standards. C)evaluate actual performance. D)compare actual performance and standards. E)reduce the difference between actual and desired standards.

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Last Answer : Developing and performing marketing activities across national boundaries

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Last Answer : A. Programming keywords into a website

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Last Answer : A. Price, Product, Place, and Promotion

Which amongst the following is a tool to track Social Media Marketing Performance  Hootsuite  SproutSocial  GOOGLE Analytics  All of the above

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Which of the following shows the satisfaction of the customer in digital marketing?  A. When customer expectations are approximately matched with the product's performance.  B. When customer expectations are good.ith the product's performance.  C. When product's performance good.  D. All of the above

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Last Answer : A. When customer expectations are approximately matched with the product's performance.

The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person

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