During which step of the marketing segmentation, targeting, and
positioning process does the firm “ develop a marketing mix for each
segment?”
a. market segmentation
b. market targeting
c. market positioning
d. the firm does not go through the “development” during any of the above steps.
positioning process does the firm “ develop a marketing mix for each
segment?”
a. market segmentation
b. market targeting
c. market positioning
d. the firm does not go through the “development” during any of the above steps.