Description : Market segmentation is: (1) Group of Sales Persons (2) Dividing target groups as per their needs (3) Market Division (4) Market Space
Last Answer : (2) Dividing target groups as per their needs Explanation: Market segmentation is a marketing strategy which refers to the aggregating of prospective buyers into groups, or segments, having ... design a marketing mix that precisely matches the expectations of customers in the targeted segment.
Description : The process of dividing a total market into market groups so that persons within each group have relatively similar product needs is called: A)segmenting B)differentiating C)target marketing D)concentrating
Last Answer : A)segmenting
Description : The two steps of developing a marketing strategy include selecting and analysing a target market and: A)selecting a group of persons towards which the firm should direct its marketing efforts. B) ... D)developing a marketing mix that precisely meets the needs of individuals in the target market.
Last Answer : D)developing a marketing mix that precisely meets the needs of individuals in the target market.
Description : Market __________ is the process of identifying groups of customers with basically similar wants, needs, preferences of buying behaviors. 1. Development 2. Positioning 3. Segmentation 4. Targeting 5. None of these
Last Answer : Segmentation
Description : Market Segmentation helps in _____________ 1. Identifying the target group 2. Focused marketing 3. A strategy of DSAs 4. All of these 5. None of these
Last Answer : All of these
Description : Polaroid is aiming its Cool Cam camera at teenagers. Teenagers are Polaroid's: A)audience B)target audience C)segmentation D)target market E)focus group
Last Answer : D)target market
Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics
Last Answer : It allows you to personalize your message based on specific target audience characteristics
Description : In positioning statement, first thing that must be stated is a. target segment b. market segmentation c differentiation d. positioning
Last Answer : c differentiation
Description : The two approaches to identify a target market are the 1. total market and undifferentiated approaches 2. product differentiation and customer differentiation approaches 3. multisegment and concentration approaches 4. total market and market segmentation approaches 5. none of these
Last Answer : total market and market segmentation approaches
Description : The two approaches to identifying a target market are the: A)total market and undifferentiated approaches B)product differentiation and customer differentiation approaches C)multisegment and concentration approaches D)total market and market segmentation approaches
Last Answer : D)total market and market segmentation approaches
Description : If Good Invest was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus developed more products with lower risk, it would be ... developing a sales orientation D)changing its organisation structure E)responding to changes in technology
Last Answer : A)responding to the marketing environment
Description : An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a : 1. market segment 2. target market 3. customer group 4. market 5. none of these
Last Answer : market
Description : An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a: A)market segment B)target market C)customer group D)market
Last Answer : D)market
Description : The purpose of market segmentation is to: A)differentiate among similar products B)divide the total market to allow the marketer to develop a more precise marketing mix C)reduce the overall ... a single marketing mix that will be satisfy market segments E)meet the needs of homogeneous markets
Last Answer : B)divide the total market to allow the marketer to develop a more precise marketing mix
Description : The technique of increasing sales of present or existing products in present or existing markets by selling more to present customers or gaining new customers is called a) Market Development b) Market Segmentation c) Market Penetration d) None of the above.
Last Answer : c) Market Penetration
Description : One of the following is not included in market segmentation. ___________ 1. Geographic Segmentation 2. Demographic Segmentation 3. Sales Segmentation 4. Behavioral Segmentation 5. None of these
Last Answer : Sales Segmentation
Description : Company sales forecasts are least likely to be based on A)executive judgment. B)customer surveys or sales -force surveys. C)time series analysis. D)market tests. E)single -variable or multivariable segmentation.
Last Answer : E)single -variable or multivariable segmentation.
Description : Division of labour is limited by - (1) the number of workers (2) hours of work (3) extent of the market (4) working space
Last Answer : (3) extent of the market Explanation: Division of labour is a process whereby the production process is broken clown into a sequence of stages and workers are assigned to particular stages. As it is the power ... be limited by the extent of that power, or, other words, by the extent of the market.
Description : Division of labour is limited by (1) the number of workers (2) hours of work (3) extent of the market (4) working space
Last Answer : extent of the market
Description : Which of the following results by dividing national income by size of population? (1) Per capita income (2) Subsistence level (3) Subsistence expenditure- (4) Per capita production
Last Answer : (1) Per capita income Explanation: Per capita income or average income or income per person is a measure of mean income within an economic aggregate, such as a country or city. It is calculated by ... in the aggregate (such as GDP or Gross National Income) and dividing it by the total population.
Description : Per capita income is calculated by dividing total national income by (a) Total population (b) Total savings © Total depreciation (d) Total investment.
Last Answer : (a) Total population
Description : Which of the following results by dividing national income by size of population ? (1) Per capita income (2) Subsistence level (3) Subsistence expenditure (4) Per capita production
Last Answer : Per capita income
Description : Which are the special target groups in Antyodaya Anna Yojana? (a) Poorest of the poor (b) Poor and non-poor (c) Backward class (d) None of these
Last Answer : (a) Poorest of the poor
Description : You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic
Last Answer : Demographic
Description : Which of the following are the characteristics of a seminar? (a) It is a form of academic instruction. (b) It involves questioning, discussion and debates. (c) It involves large groups of individuals. (d) It needs involvement of ... (d) (C) (b), (c) and (d) (D) (a), (b) and (d)
Last Answer : Answer: D
Description : The target audience for an advertising campaign is the A)information base on which to develop the campaign. B)location and geographic distribution of persons. C)group of people toward whom the advertisements are directed. D)overall goal of the advertising campaign..
Last Answer : C)group of people toward whom the advertisements are directed.
Description : Objective of marketing is ______________ 1. Target market 2. Fulfil needs 3. Integrated Marketing 4. Profit by customer satisfaction 5. All of the above
Last Answer : All of the above
Description : The total market approach to finding a target market will probably be UNSUCCESSFUL when : 1. product differentiation is used 2. the firm defines the total market as its target market 3. people ... have heterogeneous needs 4. people within the market have homogeneous needs 5. none of these
Last Answer : people within the market have heterogeneous need
Description : The analysis of __________ focuses on internal factors that give the organisation certain advantages and disadvantages in meeting the needs of its target market A)opportunities and threats B)market opportunities C)strengths and weaknesses D)activities and responsibilities E)organisational resources
Last Answer : C)strengths and weaknesses
Description : The total market approach to finding a target market will probably be UNSUCCESSFUL when: A)product differentiation is used B)the firm defines the total market as its target market C)people within the market have heterogeneous needs D)people within the market have homogeneous needs
Last Answer : C)people within the market have heterogeneous needs
Description : If marketers at Tate & Lyle considered that potential customers for sugar have similar product needs, the company would most likely use a ________ approach in defining its target market. A)total market B)differentiated C)concentrated D)heterogeneous
Last Answer : A)total market
Description : What is the goal of Advertising ? 1. sales increase 2. establish brand equity 3. enter the target market 4. all of the above 5. none of these
Last Answer : all of the above
Description : The most widely used method for analysing the performance of a marketing strategy isA)cost analysis. B)sales analysis. C)distribution analysis. D)promotional analysis. E)target market analysis
Last Answer : B)sales analysis.
Description : Dividing up the tasks (division of labor) is an important part of organizing.TrueFalse?
Last Answer : manage; distribute;to deal out;dispense
Description : Which one of the following groups of three animals each is correctly matched with their one characteristic morphological feature? Animals Morphological features (a) Scorpion, spider, - Ventral solid ... symmetry sea anemone, sea cucumber (d) Centipede, prawn, - Jointed appendages sea urchin
Last Answer : (a) Scorpion, spider, – Ventral solid central cockroach nervous system
Description : The process of division on memory spaces is called ______________ a) Paging b) Segmentation c) Bifurcation d) Dynamic Division
Last Answer : Answer: b Explanation: The memory space is divided into segments of dynamic size. The programmer is aware of the segmentation and can reallocate the segments accordingly
Description : Conferences are meant for (A) Multiple target groups (B) Group discussions (C) Show-casing new Research (D) All the above
Last Answer : (D) All the above
Description : A 'Target Group' in Marketing means ______ 1. To whom the sales should be directed 2. A group of sellers 3. A group of buyers 4. A group of Producers 5. All the above
Last Answer : To whom the sales should be directed
Description : The gross profit rate is computed by dividing gross profit by a. cost of goods sold. b. net income. c. net sales. d. sales.
Last Answer : c. net sales.
Description : ____________________ is forming segments of consumers who have similar needs and buying behavior even though they are located in different countries. A. External segmentation B. International segmentation C. Intermarket segmentation D. Enriched segmentation
Last Answer : C. Intermarket segmentation
Description : What is the process of breaking an image into groups? a) Edge detection b) Smoothing c) Segmentation d) None of the mentioned
Last Answer : c) Segmentation
Description : Which of these statements apply to Strategic Groups. A. Organizations within an industry following similar strategies or competing on similar bases. B. Examples, in grocery retailing are supermarkets ... the similarities and differences in bases of segmentation D. All of these options apply
Last Answer : All of these options apply
Description : Which of these statements apply to Strategic Groups. A. Organizations within an industry following similar strategies or competing on similar bases. B. Examples, in grocery retailing are supermarkets, ... the similarities and differences in bases of segmentation D. All of these options apply.
Last Answer : All of these options apply.
Description : Consider following features. (A) Organ system level of organisation (B) Bilateral symmetry (C) True coelomates with segmentation of body Select the correct option of animal groups which possess ... Arthropoda and Chordata (c) Annelida, Arthropoda and Mollusca (d) Arthropoda, Mollusca and Chordata
Last Answer : (B) Bilateral symmetry
Description : Temporarily pricing below the list price in order to increase short 'run sales is known as _______ ? 1. Promotional pricing 2. Segmentation pricing 3. Bundle pricing 4. Product line pricing 5. None of these
Last Answer : Promotional pricing
Description : Discovery of cross sales opportunities is called as ............... (A) Association (B) Visualization (C) Correlation (D) Segmentation
Last Answer : (A) Association
Description : The marketing conept is a philosophy that states that an organization should try to satisfy customers needs and at the same time : 1. Increase market share 2. Increase sales 3. Achive the organization's goals 4. Always produce high quality products 5. None of these
Last Answer : Achive the organization's goals
Description : The marketing concept is a philosophy that states that an organisation should try to satisfy customers' needs and at the same time: A)increase market share. B)increase sales. C)achieve the organisation's goals. D)always produce high E)quality products.
Last Answer : C)achieve the organisation's goals.
Description : The amount of product that would be purchased by specific customer groups within a specified time period at a specific intensity of industry marketing activities is called: A)maximum sales potential B)trend analysis C)forecasted sales D)market potential
Last Answer : D)market potential
Description : When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a _____ 1. group 2. bi-variant population 3. sample 4. market target 5. none of these
Last Answer : sample