Appearance is everything and if you want individuals to respond to your questionnaire, you must make it look clean and professional. You wouldn't go to an interview dressed in jeans, would you? The same thing applies to creating a visually pleasing survey: you must dress to impress. By adding these five accessories to your survey, you are sure to attract attention.Who is Your Audience?Take time to look at Demographics. If you are looking to do a survey on DC shoes and attract youth, you may want to add a skateboarder image to your survey since many skateboarders wear DC shoes. Similarly, if you are looking to sell watches to older groups, you may want to add something that appeals to that age group, such as a glass of **** next to a watch. Many individuals over the age of 21 enjoy **** and many people will wear nice watches when they go for a night on the town.Consider ColorIt is a known fact that people feel a certain way when they are surrounded by different colors. According to cmsgeeks.com, women prefer bright colors and colored typeface, while men like dark colors. Colors should be taken into consideration when creating your template, but just because women prefer bright colors, it does not mean that your survey is loaded with them. Add a LogoSurvey respondents want to know that your business is reputable before taking a questionnaire and often times all you need to do is add your logo. QuestionPro has a "Display Options" module which will aid in uploading your logo and they claim it is as easy as adding an attachment to an email. Font and Letter SizeThere are reasons why research papers are usually written in Times New Roman with 12-point font - it is what many people are able to read well. The same goes for your questionnaire template. If people cannot read it, how can you expect them to participate in the first place? Decrease Clutter Just like a dirty house is a turnoff, clutter on a website will make people click that "x" in the right hand corner of the page. A nice, clean white page is very important because it makes people feel organized and aids in them finding a survey without any problems.Also, added clutter on a page may seem like a scam since big letters, exclamation points and bright colors may attract too much attention making the user believe it to be a marketing tactic.