Business owner can use machine learning in business - 1. First understand that machine learning is a subset of Artificial Intelligence. Machine learning is predefined programming model which is trained by a huge number of data to make predictions. Machine learning can help you to automate daily human process and make a decision/judgment. 2. Before applying machine learning, you have to study all your internal business processes. 3. The best practices storing all data in database for future better data analysis and management. 4. Test to find the best model based on the training data. 5. Whenever you work out a model, you have to find away to verify its accuracy. 6. Measure the ROI of whole machine learning implementation.