Persil is the best selling laundry detergent in the UK. When Lever Bros. used the Persil brand name for its washing up liquid it was adopting ------ policy. A)an individual branding B)an overall family branding C)a line family branding D)a brand extension branding

Persil is the best selling laundry detergent in the UK. When Lever Bros. used the Persil  brand name for its washing up liquid it was adopting ------ policy.
A)an individual branding
B)an overall family branding
C)a line family branding
D)a brand extension branding
by

1 Answer

Answer :

D)a brand extension branding
by

Related questions

Lever Bros. markets a number of different brands of laundry detergents including Radion, Persil Power, Persil Colour and Surf. Each of these specific versions of laundry detergents can be described as: A)a product item B)a product line C)a core product D)a mix item

Description : Lever Bros. markets a number of different brands of laundry detergents including Radion, Persil Power, Persil Colour and Surf. Each of these specific versions of laundry detergents can be described as: A)a product item B)a product line C)a core product D)a mix item

Last Answer : A)a product item

Gallagher market several brands of cigarettes, including Berkeley, Silk Cut and Bensen & Hedges this is an example of which type of branding policy? A)Individual branding B)Overall family branding C)Line family branding D)Brand -extension branding

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Last Answer : A)Individual branding

) When a firm uses one of its existing brand names as part of a brand name for an improved or new product, the branding is called __________. A)Individual branding B)Overall family branding C)Line family branding D)Brand -extension branding

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Last Answer : D)Brand -extension branding

Firms that use ----- are less likely to damage their reputations if a new product fails. A)individual branding B)overall family branding C)line family branding D)brand extension branding

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Last Answer : A)individual branding

When a firm uses one of its existing brand names as part of a brand name for an improved or new product, the branding is called ____________ 1. individual branding 2. overall family branding 3. line family branding 4. brand-extension branding 5. none of these

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Last Answer : brand-extension branding

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Last Answer : individual branding

Dakotah, a South Dakota-based producer and marketer of fine home furnishings, authorized Dan River Mills to produce and market a line of sheets under the Dakotah name. This arrangement is an example of A)brand extension. B)brand licensing. C)family branding

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Last Answer : B)brand licensing.

When __________ branding is used, all of a firm's products are branded with the same name or at least part of the name. A)individual B)trademark C)family D)selective E)extension

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Where can I find discount codes for Persil laundry detergent?

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Last Answer : Persil Gold Laundry Detergent - Persil Gold is one of the leading brand in central & eastern Europe. Thanks to its ... Use Coupon Code: 1STORDER. Search By ...

Suppose marketers at Lever Brothers are trying to determine whether the use of money off coupons for detergent was the reason for a sales increase in a particular store. The type of study conducted to answer this question would be: A)exploratory B)descriptive C)casual D)qualitative

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Last Answer : C)casual

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Last Answer : E)Moderately priced luggage

The consumer is MOST likely to use limited problem solving for : A)Laundry detergent B)Toothpaste C)A new car D)A blender E)A foreign holiday

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When ______________ branding is used, all of a firm's products are branded with the same name or atleast part of the name 1. individual 2. trademark 3. family 4. selective 5. extension

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A brand manager in a multiproduct firm would be considered responsible for: A)the performance of a specific brand. B)all brands within a product line. C)branding the products of the firm. D)all brands made by the firm

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Last Answer : A)the performance of a specific brand.

(1) waste water released from kitchen Explanation: Sullage is a term used to descibe wastewater that wises as a byproduct of daily human activities such as showering, washing kitchen utensils, and doing the laundry. It is used water that does not contain excreta. Sullage is commonly referred to as gray water that is a mixture of water, soap, detergent, bleach, dirt, and other compounds discarded after use.

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Last Answer : A solution is - (1) a homogeneous mixture of two or more substances (2) a solid dissolved in a liquid (3) a solid dissolved i water (4) a mixture of two liquids

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Which is better to use: powder laundry detergent or liquid detergent?

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Is Tide Coldwater Liquid Laundry Detergent even more effective in hot water than in cold?

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I spilled a LOT of liquid laundry detergent on my carpet. What do I do now?

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Last Answer : stain removers. oxy clean.

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Last Answer : B)tries to minimise or avoid additional obligations linked to the problem

Warner Bros. sells cookie jars, puzzles, photo albums, and other items featuring its popular cartoon characters directly through its retail outlets. This is an example of A)channel leadership. B)channel co -operation. C)channel conflict D)horizontal channel integration. E)vertical channel integration..

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Last Answer : E)vertical channel integration..

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Last Answer : D)it moves buyers closer to adopting a product.

In its introduction of Stainmaster Carpets, Dupont used a pull policy. This approach necessitated heavy expenditure for which one of the following promotional mix elements? A)Advertising B)Publicity C)Personal selling D)Distribution E)Sales promotion

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If an intermediary wants to carry Tide detergent and Procter & Gamble agrees only if the supplier purchases P&G's entire line of detergents as well, the company is engaging in which of the following channel management practices? A)Exclusive dealing B)Dual distribution C)Tying agreement D)Refusal to deal E)Restricted sales territories

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Of the following functions, which set is MOST likely to be passed on to wholesalers by producers? A)Transportation, packaging, and financing B)Product development, advertising, and financing C)Warehousing, transportation, and advertising D)Financing, transportation, and branding E)Market information, transportation, warehousing, and financing

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Last Answer : D)needs of middlemen.

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Description : A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product A)category. B)dimension. C)extension. D)line. E)mix.

Last Answer : D)line.

When shopping for detergent, Jane looks at Tide, Daz, Surf and Ariel and chooses the one that is on promotional offer. These brands make up her A)alternative set B)purchase set C)evoked set D)problem set

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Last Answer : B)are principles or rules that individuals use to determine what is right or wrong.

Which one of the following is an example of a customer in an organisational market? A)a homemaker who buys detergent B)a consumer who hires a solicitor C)a shop owner who buys pencils for use in his shop D)a plant manager who buys petrol for her personal car

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Last Answer : D)a plant manager who buys petrol for her personal car

Could laundry detergent pods be made to look like eyeballs?

Description : Could laundry detergent pods be made to look like eyeballs?

Last Answer : From the factory? Yes, probably. Strange colors might make them more of a alien, Martian, ET eye pod.

So, April 2012 I asked why I was smelling laundry detergent. The smell hasn't gone away and I have moved to a different state and changed detergents frequently. Why do I still smell it?

Description : So, April 2012 I asked why I was smelling laundry detergent. The smell hasn't gone away and I have moved to a different state and changed detergents frequently. Why do I still smell it?

Last Answer : It could be a form of epilepsy called an olfactory seizure.

How volatile is laundry detergent? If I mix two different liquids, am I asking for trouble?

Description : How volatile is laundry detergent? If I mix two different liquids, am I asking for trouble?

Last Answer : Nope! I am no chemist but I have done that many times and nothing happened! You only see the color change a bit.

Does laundry detergent formulated for darks actually do anything different?

Description : Does laundry detergent formulated for darks actually do anything different?

Last Answer : It tends not to contain compounds that might bleach the colour out.

Best format of laundry detergent for my needs?

Description : Best format of laundry detergent for my needs?

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Why does the laundry machine ask to pour the detergent in first?

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What can I use in place of laundry detergent?

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I keep smelling laundry detergent. Why?

Description : I keep smelling laundry detergent. Why?

Last Answer : Could you be smelling the detergent or the dryer sheets (if you use them) on your clothes?