The appearance of the production facilities and the interpersonal skills of actual service providers are critical in __________ services. A)low -contact B)equipment -based C)industrial D)high -contact E)nonprofessional

The appearance of the production facilities and the interpersonal skills of actual service
providers are critical in __________ services.
A)low-contact
B)equipment-based
C)industrial
D)high-contact
E)nonprofessional
by

1 Answer

Answer :

D)high-contact
by

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Interpersonal skills?

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Marketers can make better decisions if they analyse service products in terms of: A)durable and nondurable goods. B)durable and complex goods. C)complexity and variability. D)consumer and industrial goods. E)versatility and reliability.

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The contractor provides the financing and is paid an agreed fraction of actual savings achieved. This payment is used to pay down the debt costs of equipment and/or services. This is known as a) traditional contract b) extended technical guarantee/service c) performance Contract d) shared savings performance contrac

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A primary goal of routing and scheduling decisions is to A)determine the sequence in which customers will be called on. B)use existing transportation facilities. C)minimize nonselling time. D)determine frequency and duration of calls.

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From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler A)extends credit to the retailer. B)provides storage facilities to the retailer. C)can perform physical distribution activities more efficiently than the retailer. D)takes ownership of goods for the retailer.

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Beauticians find it difficult to market their product because the customer must be involved in the production of the product (i.e., the facial). This problem illustrates which one of the following unique features of services? A)Intangibility B)Inseparability C)Perishabilit y D)Heterogeneity

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Franchising is a common route to internationalisation used by A)manufacturing industries B)small firms C)service industries D)industrial conglomerates

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The necessary interaction between service provider and customer that allows a service to be delivered is called A)customer contact. B)service exchange. C)marketing. D)relationship marketing.

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In service marketing, the most important link to the customer is A)effective advertising. B)good word -of-mouth communication. C)well -trained contact employees. D)the tangible aspects of the service.

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