The verbal portion of an advertisement, including headlines, body, and signature, is called the A)artwork. B)copy. C)storyboard. D)layout. E)script.

The verbal portion of an advertisement, including headlines, body, and signature, is
called the
A)artwork.
B)copy.
C)storyboard.
D)layout.
E)script.
by

1 Answer

Answer :

B)copy.
by

Related questions

The physical arrangement of the illustration, headline, subheadline, body copy, and the signature is called the A)artwork. B)copy. C)art design. D)layout. E)storyboard.

Description : The physical arrangement of the illustration, headline, subheadline, body copy, and the signature is called the A)artwork. B)copy. C)art design. D)layout. E)storyboard.

Last Answer : D)layout.

Why is the headline of a print advertisement such a critical component of the copy? A)It determines the final layout design. B)It is often the only part of the advertisement that is read. C)It takes up the most space. D)It links the copy to the signature. E)It links the artwork to the signature.

Description : Why is the headline of a print advertisement such a critical component of the copy? A)It determines the final layout design. B)It is often the only part of the advertisement that is read. C)It takes up the most space. D)It links the copy to the signature. E)It links the artwork to the signature.

Last Answer : B)It is often the only part of the advertisement that is read.

The physical arrangement of the illustration, headline, sub-headline, body copy, and the signature is called 1. artwork 2. copy 3. art design 4. layout 5. storyboard

Description : The physical arrangement of the illustration, headline, sub-headline, body copy, and the signature is called 1. artwork 2. copy 3. art design 4. layout 5. storyboard

Last Answer : layout

Artwork, a major part of most advertisements, consists of the A)illustration and the signature. B)illustration and the layout. C)illustration and type of print used in the headlines. D)layout and the signature. E)method by which all the components are put together.

Description : Artwork, a major part of most advertisements, consists of the A)illustration and the signature. B)illustration and the layout. C)illustration and type of print used in the headlines. D)layout and the signature. E)method by which all the components are put together.

Last Answer : B)illustration and the layout.

The __________ is supposed to attract readers' attention and develop sufficient interest so that they will read the entire advertisement. A)signature B)layout C)headline D)artwork E)subheadline

Description : The __________ is supposed to attract readers' attention and develop sufficient interest so that they will read the entire advertisement. A)signature B)layout C)headline D)artwork E)subheadline

Last Answer : C)headline

Artwork, a major part of most advertisements, consists of the 1. illustration and the signature 2. illustration and the layout 3. illustration and type of print used in the headlines 4. layout and the signature 5. method by which all the components are put together

Description : Artwork, a major part of most advertisements, consists of the 1. illustration and the signature 2. illustration and the layout 3. illustration and type of print used in the headlines 4. layout and the signature 5. method by which all the components are put together

Last Answer : illustration and the layout

The ___________ is supposed to attract readers' attention and develop sufficient interest so that they will read the entire advertisement. 1. signature 2. layout 3. headline 4. artwork 5. sub-headline

Description : The ___________ is supposed to attract readers' attention and develop sufficient interest so that they will read the entire advertisement. 1. signature 2. layout 3. headline 4. artwork 5. sub-headline

Last Answer : headline

Bruce walks around behind purchasing agent Shannon Wise as she looks at the pamphlet describing Hyster's new conveyer system. Shannon stands up and walks to a table on the other side of her office. Bruce follows but he does not understand the __________ communication Shannon is sending. A)tactile B)proxemic C)kinesic D)verbal E)promotional

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Last Answer : C)kinesic

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In the Gillette advertisement that claims "Gillette, the best a man can get," Gillette is the communication: A)receiver B)transmitter. C)decoder. D)source.

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Last Answer : D)source.

If Viking puts an advertisement in student newspapers offering to send people who send in a completed information form a four colour brochure showing and discussing the benefits of its new line of mountain bikes, the bike manufacturer is using this offer to help move respondents through which two phases of the product adoption process? A)Awareness and adoption B)Trial and adoption C)Interest and evaluation D)Interest and adoption

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