Description : The personal presentation by the firm’s sales force for the purpose of making salesand building customer relationships is called: A. Personal selling. B. Public relations. C. Direct marketing. D. Sales promotion.
Last Answer : A. Personal selling.
Description : Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b
Last Answer : D. both a and b
Description : Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms? A. business marketing channels B. customer marketing channels C. service marketing channels D. direct marketing channels
Last Answer : D. direct marketing channels
Description : Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as A. supply chain management B. marketing channels C. delivery channels D. value delivery network
Last Answer : D. value delivery network
Description : In marketing, ______ is the focal point. A. Profit B. Sales C. Customer D. All of the above
Last Answer : C. Customer
Description : Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company's products and services C. Selecting target markets D. Developing ... , keeping, and growing customers through creating, delivering, and communicating superior customer value
Last Answer : E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
Description : The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. ... ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers
Last Answer : D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Description : The use of email to transmit a promotional message to another potential customer is called as a) Blog marketing b) Viral marketing c) Logo d) None of these
Last Answer : b) Viral marketing
Description : Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as a. corporate website b. marketing websitec branding website d. viral website
Last Answer : a. corporate website
Description : In service marketing, the most important link to the customer is 1. effective advertising 2. good word-of-mouth communication 3. well-trained contact employees 4. the tangible aspects of the service 5. exceptional service quality
Last Answer : well-trained contact employees
Description : In service marketing, the most important link to the customer is A)effective advertising. B)good word-of-mouth communication. C)well-trained contact employees. D)the tangible aspects of the service.
Last Answer : C)well-trained contact employees.
Description : "Guerilla Gardening" have you heard about it, done it, or noticed its positve effect on the landscape?
Last Answer : I have briefly heard of this, haven’t done it, support it.
Description : Which of the following movements saw the biggest peasant guerilla war on the eve of independence? (SSC CGL 1st Sit. 2013) (a) Punnapra Vayalar Movement (b) Telangana Movement (c) Noakhali Movement
Last Answer : (b) Telangana Movement
Description : According section 5(2) subject to provision of any law for the time being in force a contract of sale may be A. Made in writing B. By words of mouth C. Partly in writing or partly in words of mouth D. All above ways
Last Answer : A. Made in writing
Description : Which of the following statements are true? (a) Marginal costing is not an independent system of costing. (b) In marginal costing all elements of cost are divided into fixed and variable components. (c) In marginal costing fixed ... cost analysis. A. A and B B. B and C C. A and D D. B and D
Last Answer : A. A and B
Description : TQM & ISO both focuses on A. Customer B. Employee C. Supplier D. All of the above
Last Answer : A. Customer
Description : Total Quality Management (TQM) focuses on A. Employee B. Customer C. Both (a) and (b) D. None of the above
Last Answer : C. Both (a) and (b)
Description : ales force structure in which a sales representative works to sell specific items of product line is classified as A. indirect sales force structure B. territorial sales force structure C. customer sales force structure D. product sales force structure
Last Answer : D. product sales force structure
Description : The step-in personal selling process which consists of first meeting between customer and sales person is called A. qualifying B. prospecting C. follow up D. approach
Last Answer : D. approach
Description : Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. A. Specialty B. Convenience C. Unsought D. Augmented Answer
Last Answer : B. Convenience
Description : When a car dealer complains to the manufacturer that another dealer of the same make of cars is selling outside their assigned territories, it is a type of A. Parallel conflict B. Customer-service conflict C. Vertical conflict D. Horizontal conflict
Last Answer : D. Horizontal conflict
Description : While considering the place for a product which of the following is important for customer. A. Communication B. Convenience C. Cost D. Solution
Last Answer : C. Cost
Description : Which one of the following is a key to build lasting relationships with consumers? A Price of the product B. Need recognition C. Customer satisfaction D. Quality of product
Last Answer : C. Customer satisfaction
Description : Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use. A. Customer value hierarchy B. Expected C. Augmented D. Durability
Last Answer : D. Durability
Description : The five product levels constitute a ________. At each level more customer value is added. A. Customer-augmented product B. Customer consumption system C. Customer value-hierarchy D. Customer-perceived value E. Customer hierarchy
Last Answer : C. Customer value-hierarchy
Description : The customer will judge the offering by three basic elements: ________, services mix and quality, and price. A. Performance B. Salespeople C. Price D. Product features and quality E. None of the above
Last Answer : D. Product features and quality
Description : The ________ is a tool for identifying ways to create more customer value. A. Value chain B. Customer survey C. Brand loyalty index D. Promotion channel E. Supplier database
Last Answer : A. Value chain
Description : Which is NOT usually related to gingival inflammation in children? A. Endocrine disturbance B. Viral infection C. Mouth breathing D. Spirochetal infection E. Streptococcal infection
Last Answer : D. Spirochetal infection
Description : Attenuated viruses are those that _____. a. can be used to treat viral disease. b. give rise to viroids and prions. c. multiply in cells but at a low rate. d. have been treated with chemicals such as formaldehyde.
Last Answer : c. multiply in cells but at a low rate.
Description : Object of the central council is A. The right to be protected against the marketing of goods which are hazardous to life and property B. The right to informed about the quality, quantity ... to be assured that consumer interests will receive due consideration appropriate fora E. All the above
Last Answer : E. All the above
Description : Which element of the promotional mix consists of short-term incentives to encourage the purchase of a product? A. advertising B. public relations C. direct marketing D. sales promotion
Last Answer : D. sales promotion
Description : Which tools of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor? A. advertising B. public relations C. direct marketing D. sales promotion
Last Answer : A. advertising
Description : Friends don't let friends drive drunk” is an example of A. Niche marketing B. Social marketing C. Selling D. Advertising E. Sales promotion
Last Answer : B. Social marketing
Description : Price is the only element in the marketing mix that produces: A. Fixed cost B. Expense C. Variable cost D Revenue
Last Answer : D Revenue
Description : Two major factors are changing the face of today's communications. One of these factors is the fact that: A. Costs of promotion are rising. B. Mass markets are fragmented and ... Global communications are not growing rapidly enough. D. Marcom managers have achieved more power and control.
Last Answer : B. Mass markets are fragmented and marketers are shifting away from mass marketing.
Description : Although the promotion mix is the company’s primary communication activity, the __________________ must be coordinated for greatest communication impact. A. Organizational culture B. Entire marketing mix C. Demand mix D. Profit variables in a company
Last Answer : B. Entire marketing mix
Description : Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : C. Direct marketing
Description : Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : B. Public relations
Description : There is an increasing amount of commerce being done via the Internet. With respectto the promotional mix, which of the following categories would be most directly concerned with Internet commerce? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Description : _________________ is direct communications with carefully targeted individual consumers to obtain an immediate response. A. Personal selling B. Public relations C. Direct marketing D. Sales promotion
Description : If a company wants to build a good “corporate image,” it will probably use whichof the following marketing communications mix tools? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Description : Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : D. Sales promotion
Description : The _______________________ is the specific mix of advertising, personal selling,sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing ... mix B. Integrated dealer mix C. Marketing communications mix D. Marketing control mix
Last Answer : C. Marketing communications mix
Description : Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : A. Advertising
Description : Another name for a company’s marketing communications mix is: A. The advertising program. B. The sales force. C. The image mix. D. The promotion mix.
Last Answer : D. The promotion mix.
Description : According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called A. sales promotion B. offline promotion C. direct channeling D. direct marketing
Last Answer : D. direct marketing
Description : Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? A. direct marketing channel B. indirect marketing channel C. horizontal channel D. synthetic channel
Last Answer : B. indirect marketing channel
Description : Avon, Amway, and Tupperware use which of the following forms of channel distribution? A. direct marketing channel B. indirect marketing channel C. forward channel D. fashion channel
Last Answer : A. direct marketing channel
Description : Direct-marketing programs create ______ A. One-to-one contacts with customers B. Frequency programs C. Re-analysis of databases D. New mass media messages
Last Answer : A. One-to-one contacts with customers
Description : Non-store retailing falls into four major categories. Which of the following is NOT one of the four nonstore retailing categories? A. Buying service B. Internet sales C. Automatic vending D. Direct marketing E. Direct selling
Last Answer : B. Internet sales