n Capstone® a. the terms age and perceived age are not used interchangeably. b. the term MTBF means multiple transient business format. c. the terms age and perceived age are used interchangeably. d. all products will eventually have to be retired. e. none of the above.

n Capstone®
a. the terms age and perceived age are not used interchangeably.
b. the term MTBF means multiple transient business format.
c. the terms age and perceived age are used interchangeably.
d. all products will eventually have to be retired.
e. none of the above.
by

1 Answer

Answer :

c. the terms age and perceived age are used interchangeably.
by

Related questions

Changing MTBF will: a. have no impact on Perceived Age. b. increase Perceived Age. c. decrease Perceived Age. d. change Perceived Age. e. is undetermined.

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Last Answer : a. have no impact on Perceived Age.

In the Capstone® simulation, what are the components of a product’s material cost? a. Cost of Inventory on hand and the cost to store it b. Reliability component cost and positioning component cost c. The costs associated with inventory, shipping and handling d. Level of automation and product reliability e. None of the above

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Last Answer : b. Reliability component cost and positioning component cost

R&D completion time can be diminished a. by repositioning a product. b. the more a company changes a product’s MTBF. c. when several products are put into R&D at the same time. d. when a company takes advantage of existing technology. e. none of the above.

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Last Answer : d. when a company takes advantage of existing technology.

The relative cost of a product’s material cost increases as: a. size is increased. b. performance is decreased. c. MTBF is raised. d. automation stays the same. e. all of the above.

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Which one is not an area in which Capstone® separates company activities? a. Marketing b. Production c. R&D d. Logistics e. TQM

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Labor costs are driven by three factors: a. wage and benefit rates, automation levels, and MTBF. b. wage and benefit rates, positioning, and second shift. c. wage and benefit rates, second shift, and MTBF. d. wage and benefit rates, automation levels, and second shift. e. wage and benefit rates, second shift, and material costs.

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What are the drivers of Material Costs? a. Higher performance b. Smaller size c. Higher Mean Time Between Failure (MTBF) d. All of the above e. None of the above

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The reliability component cost of a product with a 17,000 hour MTBF rating is: a. $5.10. b. $17.00. c. $51.00. d. $170. e. cost cannot be determined with information given.

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In the Rough Cut buying stage, “reliability” is expressed in terms of: a. Mean Time Between Failure. b. how long the product will last. c. years. d. months. e. Mean Time Before Failure.

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Which one of the following statements regarding preferred position in fine cut is false? a. Traditional customers want products located in the center of the circle. b. Low end customers want the newest technology at the cheapest price. c. High end customers want high performance and small size. d. Performance customers prefer higher performance levels. e. Size customers want smaller size.

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In the Fine Cut, a product’s appeal is drive by its _________________. a. Color b. Customer Survey Score c. Usage d. Rough cut position e. Demand

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The center spot of traditional products drifts _______ each year. a. +0.7 performance, -0.7 size b. +0.5 performance, -0.5 size c. +0.9 performance, -0.9 size d. +1.0 performance, -0.7 size e. +0.7 performance, -1.0 size

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What does not drive length of R&D project? a. The product's automation level on the Production line. b. The amount of money You are willing to spend on it. c. The number of R&D projects underway at the same time. d. The proximity of the product's new location to an existing product in your company's line. e. The labor strike.

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Last Answer : The labor strike.

Teams can produce up to ______ products. a. 9 b. 7 c. 8 d. 5 e. 6

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.A functional manager is responsible for a. one of the five market segments. b. R&D, Marketing, Production, Finance, Human Resources, and TQM/PI. c. one of the five products in the starting product line. d. none of these. e. monitoring competitors in their entirety.

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In order to achieve 100% accessibility, a team must: a. none of these. b. have at least two products in the same segment. c. have a combined sales budget of $4.0 million. d. create awareness in the previous year. e. spend $4 million on distribution channels.

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If a product’s Automation rating is substantially increased, it will: a. take longer to move the product across the Perceptual Map. b. take a shorter time to move the product across the Perceptual Map. c. not allow the product to move across the Perceptual Map. d. have no effect on the product moving across the Perceptual Map. e. other.

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Last Answer : a. take longer to move the product across the Perceptual Map.

Using the R&D Spreadsheet to design your products, you have which of the following projects to choose from? a. Repositioning b. Invention c. Reliability adjustment d. All of the above e. None of the above

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When plotting the segment locations for each round a. the goal is to determine the ideal spot location for each segment during the 8 years. b. the goal is to determine which products are the highest in demand. c. you use price on one axis and performance on the other. d. you should use Microsoft Excel. e. all of the above.

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Last Answer : a. the goal is to determine the ideal spot location for each segment during the 8 years.

What effect do increases in the Promotion Budget have on a product’s Awareness? a. Increasing returns b. Constant returns c. Proportionally increasing returns d. Diminishing returns e. None of the above

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R&D completion time depends on a. number of projects in R&D. b. automation rating. c. similarity to existing products. d. size of the product. e. a, b, and c.

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Last Answer : e. a, b, and c.

What’s the measure for product reliability? a. Return rates of products sold b. Customers’ happiness statements c. Expected time a product lasts d. Price e. All of the above

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Last Answer : c. Expected time a product lasts

The segments all drift to the lower-right section of the perceptual map. Why does this drift take place? a. Customers want smaller and less expensive products. b. Customers want reliable and affordable products. c. Customers want smaller and faster products. d. Customers want newer and faster products. e. None of the above.

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What trend can be explicitly observed in the industry in which your company is operating? a. More and more products are sold directly to the private end consumer. b. Products become more and more expensive. c. Products become smaller and smaller. d. Customers show less and less brand loyalty. e. All of the above.

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Last Answer : c. Products become smaller and smaller

A segment manager’s task is to a. decide which products enter the segment. b. verify the products entering and leaving a segment, the margin potential for those products, capacity level and the distribution system as compared to competitors. c. review margin potential for each segment and evaluate the capacity for each segment compared to the competition. d. evaluate the capacity for each segment based on total demand and the competitor’s capacity; evaluate the margin potential of all products and the distribution systems. e. none of the above.

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Last Answer : b. verify the products entering and leaving a segment, the margin potential for those products, capacity level and the distribution system as compared to competitors.

How many products does every team start with? a. One product b. Four products c. Ten products d. Five products e. None of the above

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Last Answer : d. Five products

f there are two identical products, one that has 100% accessibility and one that has 0% accessibility, a. the one with 0% accessibility will not sell at all because consumers can’t find it. b. the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. c. the one with 0% accessibility will not sell at all because consumers do not know of it. d. the product with 0% accessibility will only sell after all other products have sold in that segment. e. the product with 100% accessibility will outsell the other 3 to 1 providing all other attributes are identical.

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An accessibility of 60% means that ________. a. only 60% of customers have an easy time finding a product, talking to a salesperson and taking delivery. b. of the customers who cannot easily locate the product, half will seek it out. c. 40% of customers will not buy the product. d. a and b. e. a and c.

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Can the terms "wood siding", and "clapboard siding" be used interchangeably?

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Account Receivables lag impacts sales. At no credit terms, the appeal falls to about ______ %, at 30 days, appeal is _____ %, at 60 days, appeal is ______%. a. 98.5, 92, 65 b. 65, 92, 98.5 c. 70, 85, 99 d. none of the above, there is no impact

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If your company offers no credit terms, demand a. remains constant. b. falls 25%. c. falls 50%. d. falls 65%.

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Last Answer : d. falls 65%.

Customers evaluate the sensor industry based on: a. Positioning. b. Reliability. c. Age. d. Price. e. All of the Above.

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Last Answer : e. All of the Above.