Managers today realize that long-term success can be achieved primarily by satisfying the customer. Customers are demanding quicker service, higher quality, and more _____. (a) Value for their money ; (b) Personal attention ; (c) Variety in services ; (d) Online choices

Managers today realize that long-term success can be achieved primarily by satisfying the customer. Customers are demanding quicker service, higher quality, and more _____. (a) Value for their money ; (b) Personal attention ; (c) Variety in services ; (d) Online choices
by

1 Answer

Answer :

(a) Value for their money ;
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Today‟s managers understand that the success of any effort at improving quality and productivity must include _____. (a) Quality management programs ; (b) Customer service improvements (c) Employee's participation ; (d) Manufacturing simplification

Description : Today‟s managers understand that the success of any effort at improving quality and productivity must include _____. (a) Quality management programs ; (b) Customer service improvements (c) Employee's participation ; (d) Manufacturing simplification 

Last Answer : (c) Employee's participation ;

Select the most accurate statement. Value is ----------- : A. Means value for money B. Is best described as the benefits the business chooses to give to customers through it’s products / services C. Is the benefits of a product / service as perceived by the customer D. Does not offer competitive advantage

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Last Answer : Is the benefits of a product / service as perceived by the customer

Which of the following is not among the reasons for complexity of decisions? (a) Individuals have different risk propensities. (b) There are many criteria for making choices. (c) Decisions have immediate, short-term impact. ; (d) Managers often share decisions.

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Last Answer : (c) Decisions have immediate, short-term impact. ;

Many companies are moving to a new level in creating value for their customers. They are developing and deliveri are developing and delivering total customer experi ng total customer experiences. Whereas products are Whereas products are tangible tangible and services are intangible, experiences are _____. a. product quality b. memorable memorable c. unsought product d. internal marketing

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How does Hofstede view Masculinity in a given society? A. As a representation of achievement, assertiveness and material reward for success. B. As a preference for cooperation, modesty, and quality of life. C. As a representation of individualism and personal free will. D. As a preference for virtue and moral standard.

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Last Answer : As a representation of achievement, assertiveness and material reward for success

An operations manager is not likely to be involved in….. (a) the design of products and services to satisfy customers' wants and needs (b) the quality of products and services to satisfy customers' wants and needs (c) the identification of customers' wants and needs ; (d) forecasting sales

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_____________________ are those aspects which are valued by customers and where the organization must excel to outperform competitors? A. Input Factors B. Process Factors C. Output Factors D. Critical Success Factors

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In the context of decision making, which of the following best describes a heuristic? (a) A rule that a person relies upon to assess or categorise choices. (b) One of many personal learned rules that a person applies in the process of decision making. (c) A fixed set of internal rules that a person uses when making a decision. (d) An attitude that prefers to look at a question as a whole.

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Which of the following is/are advantage(s) of a functional structure? I. Permits growth and diversity of products and services. II. Power and prestige. III. Clarity about career paths. IV. Furnishes measurable training ground for general managers. (a) Only (I) above ; (b) Both (I) and (IV) above ; (c) Both (II) and (III) above ; (d) (I), (II) and (III) above

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From the point of view of international business, an organization that enjoys competitive advantage in an industry has done so by: A. Focusing on long-term profit. B. Charging lower prices than competition. C. Creating superior value for customers. D. Constantly enlarging its marketing activities.

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Last Answer : Creating superior value for customers.

Product planne t planners must desi st design the ac gn the actual pr tual product an oduct and find w d find ways to _ ays to _____ it ____ it in orde in order to create the bundle of ben create the bundle of benefits that will provide the efits that will provide the most satisfying custome most satisfying customer experience. r experience. a. core benefit b. package package c. brand d. augment

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Last Answer : Costs customers incur when buying from a different supplier.

Switching costs refer to the: A. Cost to a producer to exchange equipment in a facility when new technologies emerge. B. Cost of changing the firm’s strategic group. C. Costs suppliers incur when selling to a different customer. D. Costs customers incur when buying from a different supplier.

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The managers of a multinational company are located in France, India, Brazil, and the United States. Which decision-making technique seems most reasonable for this organization? (a) A postal service interaction ; (b) A brainstorming session ; (c) A nominal discussion (d) An electronic meeting

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Which statement best describes the Software as a Service cloud delivery model? A. A virtual machine provisioned and provided from the cloud which allows the customer to deploy custom applications. B. A multitenant storage service provisioned from the cloud which allows the customer to leverage the cloud for storing software data. C. A solution stack or set of middleware delivered to the client from the cloud which provides services for the design, development, and testing of industry aligned applications. D. An application delivered to the client from the cloud which eliminates the need to install and run the application on the customer's own computers and simplifying maintenance and support.

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___________shows the management structure of an organization. (a) Hierarchy ; (b) Decision Tree ; (c) Incremental Model ; (d) Satisfying model

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Conflict is functional if it: (a) supports the goals of the group. (b) is satisfying to the individual members of the group. (c) causes group members to argue. ; (d) causes turnover.

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Tracy, a waitress at the Riverfront Grill, is angry that a customer complained that his soup was cold due to slow service. Riverfront owner Max Griffin informs her that she must simply focus on service quality as defined by: A)health and safety guidelines. B)restaurant guidelines. C)the customer's perceptions. D)temperature guidelines.

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__________ is adding new, unrelated products or services for present customers. a. Concentric diversification b. Horizontal diversification c. Conglomerate diversification d. Product development

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Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company’s products and services C. Selecting target markets D. Developing marketing strategies to move the company forward E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

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The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers

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Last Answer : D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

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Last Answer : The CAGE framework analyses bilateral differences and commonalities between two countries.

PESTLE analysis is: a) a broad framework to help managers understand the environment in which their business operates. b) a checklist to ask how political, economic, strategic or technological developments can influence an industry and a company. c) a checklist for forecasting political, economic, strategic or technological factors. d) a framework for strategic analysis of internal and external environment

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Last Answer : a broad framework to help managers understand the environment in which their business operates.

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The best Firms always realize their Intended Strategy

Description : The best Firms always realize their Intended Strategy

Last Answer : False

What term is used for an organisation capable of continual regeneration from a variety of knowledge and within a culture that encourages mutual questioning. A. Strategic organisation B. Learning organisation C. Pluralistic organisation D. Evolutionary organisation

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What term is used for an organization capable of continual regeneration from a variety of knowledge and within a culture that encourages mutual questioning. A. Strategic organisation B. Learning organisation C. Pluralistic organisation D. Evolutionary organisation

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Last Answer : Learning organisation

A measure A measure of the success of an success of an operation in producing operation in producing outputs that outputs that satisfy customers satisfy customers is a. Efficiency b. Effectiveness Effectiveness c. Quality d. Profitability

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Last Answer : c. Quality

The owner of the Beauty Spot beauty salon has difficulty in standardising and controlling the quality of service the customers in her salon receive. This problem illustrates which one of the following unique features of services? A)Intangibility B)Inseparability C)Perishability D)Heterogeneity

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Last Answer : D)Heterogeneity

How can a company convert posts on Twitter to sales? A. Write demanding points about the competition B. Write posts about personal information of the CEO C. Creating posts which drive followers to their site D. Marketing advertisements which are not serious

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Last Answer : C. Creating posts which drive followers to their site

In the Exploring Strategy Model, what Heading is used to cover Environment, Capability, Goals and Culture ? A. Strategic Planning B. Strategic Choices C. Strategy in Action D. Strategic Position

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Last Answer : Strategic Position

14) Carrying out experiments in a laboratory setting allows for control of independent variables that might influence the outcome of an experiment. A DISADVANTAGE of the laboratory setting is: A)difficulty in observing subjects and measuring their reactions B)failure to duplicate all the conditions that affect choices in the marketplace C)difficulty gaining the interest and attention of subjects D)its high cost in comparison with field experimentation

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Last Answer : B)failure to duplicate all the conditions that affect choices in the marketplace

Two major factors are changing the face of today’s communications. One of these factors is the fact that: A. Costs of promotion are rising. B. Mass markets are fragmented and marketers are shifting away from mass marketing. C. Global communications are not growing rapidly enough. D. Marcom managers have achieved more power and control.

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The ideal strategic management team DOES NOT includes…. A. Chief executive officer (CEO) B. Product managers C. Heads of functional areas D. Shop-floor managers

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Which statement is true, with respect to ‘Corporate Level Managers’ (CEO’s, VP’s etc)? A. Translate action-oriented, corporate level direction and intent into concrete objectives and strategies for SBU’s. B. Demand a high level of Technical Skills C. Demand a high level of Human Skills D. None of these options

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Last Answer : None of these options

The ideal strategic management team DOES NOT includes…. A. Chief executive officer (CEO) B. Product managers C. Heads of functional areas D. Shop-floor managers

Description : The ideal strategic management team DOES NOT includes…. A. Chief executive officer (CEO) B. Product managers C. Heads of functional areas D. Shop-floor managers

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Which statement is true, with respect to ‘Corporate Level Managers’ (CEO’s, VP’s etc)? A. Translate action-oriented, corporate level direction and intent into concrete objectives and strategies for SBU’s. B. Demand a high level of Technical Skills C. Demand a high level of Human Skills D. None of these options

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What are the advantages of the functional structure? a) It enhances communication between top and low level managers. b) It makes communication easy among people from different functions. c) It makes communication easy among people from the same specialists. d) It enhances team spirit throughout the organization.

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Last Answer : It makes communication easy among people from the same specialists

Strategy making process involves ------------- : A. Senior Managers and Board Members B. Managers at all levels C. Senior and Middle Managers D. Middle and Junior Management

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Last Answer : Managers at all levels