Description : The final stage in the development of an advertising campaign is 1. creating the advertising platform 2. developing the media plan 3. creating the advertising message 4. evaluating the effectiveness of advertising 5. none of these
Last Answer : evaluating the effectiveness of advertising
Description : Which of these marketing efforts would NOT be an effective use of campaign trackers? A. Display advertising campaigns B. Email marketing campaigns C. Social media campaigns D. Television advertising campaigns
Last Answer : D. Television advertising campaigns
Description : Publishing ads through Facebook would fall under which media type? A. Owned media, because of your Facebook Page B. Social media channel C. Paid media D. Depends on the campaign parameters you add to your landing page link
Last Answer : C. Paid media
Description : How would you start a DIY SEO campaign?
Last Answer : Many small business owners are talked into SEO by lying and over-promising SEO providers who are nothing more than snake oil salesmen. A small business owner would do himself a favor by NOT ... money in the success of the business. Most SEO businesses make false promises and do not deliver.
Description : Search for a successful tell-a-friend campaign?
Last Answer : I dont know but good luck.
Description : An advertising campaign that tries to persuade people to avoid drinking and driving is an example of 1. service advertising 2. social marketing 3. campaign marketing 4. product advertising 5. none of these
Last Answer : social marketing
Description : Sales promotion is best defined as a(n) 1. activity and / or material used as a direct inducement to resellers, salespersons, or consumers 2. advertising and publicity campaign 3. cyclical activity ... effects on sales 4. activity and/or material used in personal selling 5. none of these
Last Answer : activity and / or material used as a direct inducement to resellers, salespersons, or consumers
Description : In a ____________ advertising schedule, advertising is used during every period of the campaign, but the amount of advertising varies considerably from period to period. 1. flighting 2. dated 3. plotted 4. pulsing 5. continuous
Last Answer : pulsing
Description : Once an advertiser opts in to advertise with Google’s partner in their campaign settings, they should have ___________ to have ads with Google maps for mobile. 1. Store Extension 2. Mobile Extension 3. Product Extension 4. Location Extension
Last Answer : Location Extension
Description : In the email campaign, __________ delivers the advertisements into the group of targeted customers. a. Spoofing b. Indirect email marketing c. Direct email marketing d. Spamming
Last Answer : c. Direct email marketing
Description : In what ways can site traffic help in assessing the market value? a. Overall site traffic can be followed, and a general idea of marketing's impact can be determined. b. There is no ... can be tracked d. Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : c. Ads can send receivers to a specific landing page, which can be tracked
Description : You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic
Last Answer : Demographic
Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics
Last Answer : It allows you to personalize your message based on specific target audience characteristics
Description : How is site traffic useful in evaluating marketing? A. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined B. There is no correlation ... be tracked D. Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : C. Ads can send receivers to a specific landing page, which can be tracked
Description : How can a company use the same material for both traditional and social network marketing? A. Posting a luring comment on Twitter to the company site B. Selling ad space on the company website ... on their site and sites such as YouTube D. Creating a magazine print ad with the company website
Last Answer : C. Utilizing a television ad campaign online as well on their site and sites such as YouTube
Description : What would the marketing budget section of a marketing plan detail? A. The cost to write the plan B. The marketing personnel job descriptions C. The expected costs for each ad campaign based on the delivery method D. None of the above
Last Answer : C. The expected costs for each ad campaign based on the delivery method
Description : 2. In developing your next email campaign, you have to make a case to develop a responsive email. What is the key factor of responsive design to persuade your team? A. People open ... devices. So, the email needs to render properly regardless. D. Responsive design means mobile-first thinking
Last Answer : C. People open emails multiple times on a variety of devices. So, the email needs to render properly regardles
Description : Which of the following is correct size of email template before executing a campaign? A. 15KB B. 18KB C. 20KB D. 15MB
Last Answer : B. 18KB
Description : What is an ad group? A. An ad group is a collection of related keywords and ads. B. An ad group is a collection of related ads. C. An ad group is a collection of related campaign settings and ads. D. An ad group is a library of your ads grouped by category."
Last Answer : A. An ad group is a collection of related keywords and ads.
Description : How is site traffic useful in evaluating marketing? Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined There is no ... be tracked Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : Ads can send receivers to a specific landing page, which can be tracked
Description : Effective Campaign Management can't lead to better results in Organic Ranking TRUE FALSE
Last Answer : FALSE
Description : Google Analytics, KISSMETRICS, CRAZYEGG are the examples of Content Management Software Website Optimisation Tools Campaign Management Software None of the above
Last Answer : Website Optimisation Tools
Description : Duck Duck Go, Baidu, Wolfram Alpha are examples of Website Optimisaton Software Campaign Management Software E-mail Marketing Software Search Engines
Last Answer : Search Engines
Description : What would the marketing budget section of a marketing plan detail? * The cost to write the plan The marketing personnel job descriptions The expected costs for each ad campaign based on the delivery method None of the above
Last Answer : The expected costs for each ad campaign based on the delivery method
Description : What would the marketing budget section of a marketing plan detail? A. The marketing personnel job descriptions. B. The expected costs for each ad campaign based on the delivery method. C. The cost to write the plan. D. All of the above
Last Answer : B. The expected costs for each ad campaign based on the delivery method
Description : What is an ad group? A. An ad group is a collection of related keywords and ads. B. An ad group is a collection of related ads. C. An ad group is a collection of related campaign settings and ads. D. An ad group is a library of your ads grouped by category
Description : Doesn't the dedicated neglect of Sanders' campaign vindicate his views on corporate media and its role in society?
Last Answer : Yes.
Description : When developing an advertising campaign, benchmarks should be included in the A)campaign platform. B)evaluation of the advertising effectiveness. C)statement of advertising objectives. D)media plan. E)budget.
Last Answer : C)statement of advertising objectives.
Description : The final stage in the development of an advertising campaign is A)creating the advertising platform. B)developing the media plan. C)creating the advertising message. D)evaluating the effectiveness of advertising.
Last Answer : D)evaluating the effectiveness of advertising.
Description : Anyone here good at marketing, brand managing, social media etc.?
Last Answer : Possibly. Would you care to elaborate?
Description : What are some innovative ways to conduct marketing social media?
Last Answer : like this?
Description : Can you help me find examples of social media being used to promote film festivals and/or award shows?
Last Answer : Search under Cause Marketing or try a California company, Kompolt. They use social media quite a bit and there are examples on their Web site.
Description : Which among the following is an example of Secondary Media ? 1. Television 2. Radio 3. Hoardings 4. News Papers 5. None of these
Last Answer : Hoardings
Description : Modern style of marketing include ___________ 1. E-Commerce 2. E-mail solicitation 3. Social media marketing 4. All of these 5. None of these
Last Answer : All of these
Description : Global marketing involves developing marketing strategies as if the world is one market. Which one fo the following marketing mix variables is MOST difficult to standardise for global marketing ? 1. Brand name 2. Package 3. Media allocation 4. Labels 5. Product characteristics
Last Answer : Media allocation
Description : Which among the following media has the highest frequency ? 1. T.V. 2. Newspaper 3. Direct mall 4. Magazines 5. None of these
Last Answer : T.V.
Description : Which among the following advertising media has the maximum reach ? 1. TV 2. Radio 3. Outdoor 4. Magazines 5. None of these
Last Answer : Radio
Description : media planning includes 1. assessing lost 2. selecting the right medium 3. both 1 and 2 4. neither 1 nor 2 5. scheduling the advertizement timings
Last Answer : both 1 and 2
Description : Which among the following is an exmaple of Secondary Media ? 1. Television 2. Radio 3. Hoardings 4. News Papers 5. None of these
Description : What is Digital Marketing? Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, ... with the following components: o SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Last Answer : SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Description : Fees paid by advertisers to online company that refer qualified potential customers or provide consumer information where the consumer opts in to being contacted by a marketer. This is referred to as: 1. Lead generation 2. Search 3. Rich media 4. Social media marketing
Last Answer : Lead generation
Description : . What are the key ways in which you can reach your audience? 1. Own media 2. Paid media 3. Earned media 4. All of the above
Last Answer : All of the above
Description : Current changes in behaviors clearly show that ______ is taking over more and more of consumer online searches. 1. Social media 2. Mobile 3. Internet 4. Blog
Last Answer : Mobile
Description : ___________ is the set of practices that enables organizations to communicate and engage interactively with their audiences through any mobile device or network. 1. Mobile marketing 2. Social web marketing 3. Internet marketing 4. Social media marketing
Last Answer : Mobile marketing
Description : The rise of ___________ has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities). 1. Website 2. Social media 3. Web platform 4. Mobile App
Last Answer : Social media
Description : Role of Social Media Executive is….. 1. Content Marketing 2. Admin 3. Strategy 4. Analysis
Last Answer : Admin
Description : ……….. is the measurement and analysis of data to inform an understanding of user behavior across web pages. 1. Web analytics 2. Data analytics 3. Marketing Analytics 4. Media analytics
Last Answer : Web analytics
Description : Which is type of Media Networking ? 1. Instagram 2. YouTube 3. Snapchat 4. All of the Above
Last Answer : All of the Above
Description : SMS stands for 1. Social Media Service 2. Social Message Service 3. Short Message Service 4. Short Media Service
Last Answer : Short Message Service
Description : Internet Marketing is known as also by 1. Mobile Marketing 2. Online Marketing 3. Social Media Marketing 4. Traditional Marketing
Last Answer : online Marketing