Why are some company's auto customer services so easy to use, and other's are so hard?

Why are some company's auto customer services so easy to use, and other's are so hard?
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answer:Different technology is my guess. Different tech, different budgets, different handling. I have noticed this trend myself. Some of the voice recognition automated systems are so easy to deal with, almost like a real person and others you just end up screaming “operator” until a real person comes on the phone.
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