Description : The marketing concept is a way of thinking or a management philosophy that affects _____ 1. Only marketing activities 2. Most efforts of the organization 3. Mainly the efforts of sales personnel 4. Mainly customer relations 5. Only business organizations
Last Answer : Most efforts of the organization
Description : The way the consumers feel or perceive towards an actual product or potential market offering is called A.sales concept B. product idea C. product image D. customer management
Last Answer : C. product image
Description : Which way of consumers feel or perceive towards an actual product or potential market offering A.sales concept B.product images C.product idea D.customer management Answer: B
Last Answer : B.product images
Description : Today‟s managers understand that the success of any effort at improving quality and productivity must include _____. (a) Quality management programs ; (b) Customer service improvements (c) Employee's participation ; (d) Manufacturing simplification
Last Answer : (c) Employee's participation ;
Description : Which is not a function of CRM platform? 1. Lead Management 2. Sales automation 3. Marketing Automation 4. System Management
Last Answer : System Management
Description : Marketing plan helps in 1. better lead generation 2. better systems 3. better results 4. improved balance sheet 5. better customer service
Last Answer : better results
Last Answer : better lead generation
Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these
Last Answer : all a, b, c and d
Description : Economics in marketing can be achieved in terms of 1. sales literature 2. inventory management 3. after sales service requirements 4. all of the above 5. none of these
Last Answer : all of the above
Description : A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to 1. stronger consumer demand for information provided through advertising 2. a decline in ... decline in the organization's image 4. increased costs of promotion 5. none of thes
Last Answer : a decline in the brand's image
Description : Where can I learn more about getting consulting for improving my customer management relationships?
Last Answer : Here's one company that can help you with CRM consulting: http://www.accenture.com/Global/Consulting/Customer_Relationship_Mgmt/default.htm You can get information from various customer managment seminars that are ... for people who want to improve their service levels. This is available for a fee.
Description : In a selling process in today's world 1. Only standard products are sold 2. No customization required 3. The seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters
Last Answer : the seller should aim at customer satisfaction
Description : Before contacting acceptable prospects, a salesperson for an industrial cleaning equipment, company analyzes, information about the prospects' product needs, feelings about brands, and personal characteristics. ... 2. preparing 3. approaching the customer 4. sales training 5. sales planning
Last Answer : preparing
Description : Which of the following is least likely to be directly involved in actually making sales ? 1. order taker 2. current-customer salesperson 3. order getter 4. fixed order taker 5. support personnel
Last Answer : support personnel
Description : In a selling process in today's world ______________ 1. only standard products are sold 2. no customization required 3. the seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters
Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Sales man reaction to the idea of product 3. to put the real product into a few selected markets 4. to assess the total product performance 5. none of these
Last Answer : Customer reaction to the idea of product
Description : Last-click attribution is defined as: A. The last date on which a new customer clicked to your website B. The channel that received the most amount of clicks in the sales cycle C. The ... before the customer purchase D. The channel that sent the user to your website immediately before the sale
Last Answer : C. The last point in the sales cycle before the customer purchase
Description : Which are the two central pillars of business success for Conversion Optimization to succeed? A. Customer Focus and Continuous Improvement B. Continuous Improvement and Marketing C. Marketing and Customer Focus D. User Experience and Sales
Last Answer : A. Customer Focus and Continuous Improvement
Description : Which of the following is not a goal of of Content Marketing? A. Engagement B. Sales C. Customer novice D. Up-selling
Last Answer : C. Customer novice
Description : Process or methodology used to learn more about customers' needs and behaviors is ? 1. Selling process 2. Customer relationship management 3. Believing in customer 4. Customer facing 5. None of these
Last Answer : Customer relationship management
Description : W.R.T Sales and Lead Generation, Web Analytical can be useful in Providing actionable data Lead Generation Reactive Sales Technique All of the above
Last Answer : All of the above
Description : The sequence of a sales process is______ A. Lead generation, call, presentation & sale B.Sale, presentation, Lead generation & call C.Presentation, Lead generation, Sale & Call D.Lead generation, Call, Sale & Presentation
Last Answer : A. Lead generation, call, presentation & sale
Description : The sequence of a sales process includes ______. Lead generation, call, presentation & sale Sale, presentation, Lead generation & call Presentation, Lead generation, Sale & Call Lead generation, Call, Sale & Presentation
Last Answer : Lead generation, call, presentation & sale
Description : Which of the following is a part of Marketing Management ? 1. Identification of Business Opportunities 2. Understanding the Customer needs 3. Producing according to customer needs 4. Delivering as per Customer convenience 5. All the above
Last Answer : All the above
Description : Which of the following is not correct with regard to marketing ? 1. Marketing is a Management Function 2. Marketing is a Philosophy 3. Marketing is not related to Business Activity alone 4. Marketing means selling 5. Objective of Marketing is to achieve customer satisfaction
Last Answer : Marketing means selling
Description : A philosophy and style of management that gives everyone in an organization responsibility for delivering quality to the customer is 1. Total Quality Management 2. Investment Management 3. Institutional Management 4. Forward Management 5. None of these
Last Answer : Total Quality Management
Description : CRM means ? 1. Customer Retention Manager 2. Customer Relationship Management 3. Customers Relatives Meet 4. Channel Rout Market 5. Channel Representative Manager
Last Answer : Customer Relationship Management
Description : The acronym CRM stands for… 1. Consumer Relationship Marketing 2. Customer Relationship Management 3. Customer Relations and Marketing 4. continuous Relationship Management
Last Answer : Customer Relationship Management .
Description : Customer Relationship Management is about 1. Acquiring the right Customer 2. Instituting the best processes 3. Motivating employees 4. All of the Above
Last Answer : All of the above
Description : An idea for a possible product that the company will offer is classified as A. product idea B. product image C. customer management D. none of the above
Last Answer : A. product idea
Description : ___________ is classified An idea for a possible product that company will offer A.product idea B.product image C.customer management D.none of the above Answer: D
Last Answer : D.none of the above
Description : The primary reason that many companies work to become the "low-cost producers" in theri industry is because : 1. the can generate more advertising 2. they can please top management 3. they can gain ... 4. they can set lower prices that result in greater sales and profits 5. none of these
Last Answer : they can set lower prices that result in greater sales and profits
Description : What is the most used testing method for improving conversions? A. A/B testing B. Multivariate C. Multi-armed bandit D. None of the above
Last Answer : A. A/B testing
Description : This attempts to improve rankings for relevant keywords in search results by improving a website's structure and content SEM. SEO. SST. SFA.
Last Answer : SEO.
Description : This attempts to improve rankings for relevant keywords in search results by improving a website's structure and SEM SEO SST SFA
Last Answer : SEO
Description : Marketing management is a term _____________ than sales management 1. Wider 2. Narrower 3. Equal 4. Smaller 5. None of these
Last Answer : Wider
Description : An organizational system in which responsibility and authority are delegated to lower levels of sales management is called 1. decentralized organization 2. centralized organization 3. both 1 & 2 4. regional organization 5. none of these
Last Answer : decentralized organization
Description : Which is the CRM tool? 1. Sales force 2. Sales Project 3. Sales Management 4. Force Sale
Last Answer : Sales force
Description : Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement ? 1. Bank marketing is a service Marketing 2. The focus of the bank marketing ... . The Bank marketing is doubly oriented 4. Banking products are intangible 5. None of these
Last Answer : The Bank marketing is doubly oriented
Description : A high-contact service is one in which 1. the customer and service provider must meet frequently 2. the customer must be physically present to receive the service 3. the service provider must be ... the service is provided 4. a great deal of physical touching is required 5. none of these
Last Answer : the customer must be physically present to receive the service
Description : The necessary interaction between services provider and customer that allows a service to be delivered is called 1. customer contact 2. service exchange 3. marketing 4. relationship marketing 5. service contact
Last Answer : customer contact
Description : In service marketing, the most important link to the customer is 1. effective advertising 2. good word-of-mouth communication 3. well-trained contact employees 4. the tangible aspects of the service 5. exceptional service quality
Last Answer : well-trained contact employees
Description : A prospect means 1. any customer who walks into the bank 2. an employee of the bank 3. a customer who is likely to be interested in bank's product or service 4. a depositor of the bank 5. a borrower of the bank
Last Answer : a customer who is likely to be interested in bank's product or service
Description : Effective Campaign Management can't lead to better results in Organic Ranking TRUE FALSE
Last Answer : FALSE
Description : What are the four stages of product life cycle ? 1. Introduction, Growth, Maturity and Decline 2. Starting, Sales, Service and End 3. Introduction, Sales, Service and End 4. Starting, Growth, Sales and Decline 5. None of these
Last Answer : Introduction, Growth, Maturity and Decline
Description : The primary advantage of automatic vending as a form of retailing is that : 1. it provides continuous service to customers 2. it eliminates the need for sales personnel 3. vending machines require little maintenance 4. it offers low cost, personal method of selling 5. none of these
Last Answer : it eliminates the need for sales personnel
Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing
Last Answer : C. Interactive Marketing
Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer ... is known as: * Direct Marketing Electronic marketing Interactive Marketing Indirect Marketing
Last Answer : Interactive Marketing
Description : Marketing can be achieved through the ___. A. Knowledge of industries B. Knowledge of peers C. Customer Expectations D. All of the abov
Last Answer : C. Customer Expectations