__________ techniques can be used to learn more about current and potential customers. a. Strategic partnerships b. Customer loyalty c. Data mining d. Efficient customer response (ECR)

__________ techniques can be used to learn more about current and potential
customers.
a. Strategic partnerships
b. Customer loyalty
c. Data mining
d. Efficient customer response (ECR)
by

1 Answer

Answer :

b. Customer loyalty
by

Related questions

What is the overall goal of relationship marketing ? 1. Encourage utilization of products over the lifespan of the consumer 2. Increase sales of new products 3. Improve profitability 4. Developing strategic partnerships with valued customers 5. All the above

Description : What is the overall goal of relationship marketing ? 1. Encourage utilization of products over the lifespan of the consumer 2. Increase sales of new products 3. Improve profitability 4. Developing strategic partnerships with valued customers 5. All the above

Last Answer : Developing strategic partnerships with valued customers

Customer Relationship Management (CRM) model is an organised approach of developing, managing and maintaining a profitable relationship with customers. a) True b) False c) Cannot say d) None of these

Description : Customer Relationship Management (CRM) model is an organised approach of developing, managing and maintaining a profitable relationship with customers. a) True b) False c) Cannot say d) None of these

Last Answer : a) True

Switching costs refer to the: A. Cost to a producer to exchange equipment in a facility when new technologies emerge. B. Cost of changing the firm’s strategic group. C. Costs suppliers incur when selling to a different customer. D. Costs customers incur when buying from a different supplier.

Description : Switching costs refer to the: A. Cost to a producer to exchange equipment in a facility when new technologies emerge. B. Cost of changing the firm’s strategic group. C. Costs suppliers incur when selling to a different customer. D. Costs customers incur when buying from a different supplier.

Last Answer : Costs customers incur when buying from a different supplier.

Switching costs refer to the: A. Cost to a producer to exchange equipment in a facility when new technologies emerge. B. Cost of changing the firm’s strategic group. C. Costs suppliers incur when selling to a different customer. D. Costs customers incur when buying from a different supplier.

Description : Switching costs refer to the: A. Cost to a producer to exchange equipment in a facility when new technologies emerge. B. Cost of changing the firm’s strategic group. C. Costs suppliers incur when selling to a different customer. D. Costs customers incur when buying from a different supplier.

Last Answer : Costs customers incur when buying from a different supplier.

The use of email to transmit a promotional message to another potential customer is called as a) Blog marketing b) Viral marketing c) Logo d) None of these

Description : The use of email to transmit a promotional message to another potential customer is called as a) Blog marketing b) Viral marketing c) Logo d) None of these

Last Answer : b) Viral marketing

Given the following statements: (a) Strategic value of data mining is time stamping (b) Information collection is an expensive process in building an expert system. Which of the following options is correct ? (A) Both (a) and (b) are false (B) Both (a) and (b) are true (C) (a) is true, (b) is false (D) (a) is false, (b) is true

Description : Given the following statements: (a) Strategic value of data mining is time stamping (b) Information collection is an expensive process in building an expert system. Which of the following options is correct ? (A) Both (a) and (b) ... true (C) (a) is true, (b) is false (D) (a) is false, (b) is true

Last Answer :  (B) Both (a) and (b) are true

Relationships seem to be important to marketing given the current emphasis on terms like relationship marketing, loyalty management, and customer relationship management. Critically discuss?

Description : Relationships seem to be important to marketing given the current emphasis on terms like relationship marketing, loyalty management, and customer relationship management. Critically discuss?

Last Answer : Classificatory systems are generally and erroneously understood to be those that "class together" with a single term relatives who actually do not have the same type of relationship to ego. (What defines "same type of relationship" under such definitions seems to be genealogical relationship

Cheap solar energy and genetic engineering will provide the basis for primaryindustries in the countryside, a. Modernized farming. b. Mining. c. Manufacturing. d. All of the above.

Description : Cheap solar energy and genetic engineering will provide the basis for primaryindustries in the countryside, a. Modernized farming. b. Mining. c. Manufacturing. d. All of the above.

Last Answer : d. All of the above.

Cheap solar energy and genetic engineering will provide the basis for primaryindustries in the countryside, a. Modernized farming. b. Mining. c. Manufacturing. d. All of the above.

Description : Cheap solar energy and genetic engineering will provide the basis for primaryindustries in the countryside, a. Modernized farming. b. Mining. c. Manufacturing. d. All of the above.

Last Answer : d. All of the above.

The ratio of the total amount of heat that equipment can remove from the indoors to travel and amount of energy consumed by the equipment is known as A) Energy performance ratio (EPR). C) Energy efficiency RATIO (EER). B) Energy consumption ratio (ECR). D) None of the above

Description : . The ratio of the total amount of heat that equipment can remove from the indoors to travel and amount of energy consumed by the equipment is known as A) Energy performance ratio (EPR). C) Energy efficiency RATIO (EER). B) Energy consumption ratio (ECR). D) None of the above

Last Answer : Energy efficiency RATIO (EER).

............... model is designed to bring prices down by increasing the number of customers who buy a particular product at once. (A) Economic Order Quantity (B) Inventory (C) Data Mining (D) Demand-Sensitive Pricing

Description : ............... model is designed to bring prices down by increasing the number of customers who buy a particular product at once. (A) Economic Order Quantity (B) Inventory (C) Data Mining (D) Demand-Sensitive Pricing

Last Answer : (D) Demand-Sensitive Pricing

Which of the following iis not a benefit of content marketing? A. Increased sale B. Better customers who have more loyalty C. less engagement D. Cost saving

Description : Which of the following iis not a benefit of content marketing? A. Increased sale B. Better customers who have more loyalty C. less engagement D. Cost saving

Last Answer : C. less engagement

What trend can be explicitly observed in the industry in which your company is operating? a. More and more products are sold directly to the private end consumer. b. Products become more and more expensive. c. Products become smaller and smaller. d. Customers show less and less brand loyalty. e. All of the above.

Description : What trend can be explicitly observed in the industry in which your company is operating? a. More and more products are sold directly to the private end consumer. b. Products become more and more expensive. ... and smaller. d. Customers show less and less brand loyalty. e. All of the above.

Last Answer : c. Products become smaller and smaller

A product or service that customers have come to expect from an industry, which must be offered by new entrants if they wish to compete and survive, is known as a(n)? a. Switching costs b. Loyalty programs c. Entry barriers d. Affiliate programs

Description : A product or service that customers have come to expect from an industry, which must be offered by new entrants if they wish to compete and survive, is known as a(n)? a. Switching costs b. Loyalty programs c. Entry barriers d. Affiliate programs

Last Answer : c. Entry barriers

The ________ is a tool for identifying ways to create more customer value. A. Value chain B. Customer survey C. Brand loyalty index D. Promotion channel E. Supplier database

Description : The ________ is a tool for identifying ways to create more customer value. A. Value chain B. Customer survey C. Brand loyalty index D. Promotion channel E. Supplier database

Last Answer : A. Value chain

The________is a blueprint that links the firms e- business strategy with technologty driven marketing strategies. a) E-marketing plan b) Business model c) Situation analysis d) Strategic plan

Description : The________is a blueprint that links the firms e- business strategy with technologty driven marketing strategies. a) E-marketing plan b) Business model c) Situation analysis d) Strategic plan

Last Answer : a) E-marketing plan

The relaxation techniques of progressive muscle relaxation, relaxation with guided imagery, and the Benson Relaxation Response share which of the following elements? a) A mental device (something on which to focus the attention) Similar elements also include a quiet environment, a comfortable position, and a passive attitude. b) Nutritional foundation Relaxation techniques do not encompass specific nutritional guidelines. c) Analgesic preparation Relaxation techniques are used to reduce one’s response to stress and do not require analgesia prior to practicing the techniques. d) Physician’s order A physician’s order is not required to assist an individual to learn techniques to reduce one’s response to stress.

Description : The relaxation techniques of progressive muscle relaxation, relaxation with guided imagery, and the Benson Relaxation Response share which of the following elements? a) A mental device (something on which ... required to assist an individual to learn techniques to reduce one's response to stress.

Last Answer : a) A mental device (something on which to focus the attention) Similar elements also include a quiet environment, a comfortable position, and a passive attitude.

Process or methodology used to learn more about customers' needs and behaviors is ? 1. Selling process 2. Customer relationship management 3. Believing in customer 4. Customer facing 5. None of these

Description : Process or methodology used to learn more about customers' needs and behaviors is ? 1. Selling process 2. Customer relationship management 3. Believing in customer 4. Customer facing 5. None of these

Last Answer : Customer relationship management

The December Customer Survey indicates a. a product’s customer awareness. b. how customers perceived the products in the segment. c. a product’s actual and potential demand. d. the accessibility of each product. e. none of the above.

Description : The December Customer Survey indicates a. a product’s customer awareness. b. how customers perceived the products in the segment. c. a product’s actual and potential demand. d. the accessibility of each product. e. none of the above.

Last Answer : b. how customers perceived the products in the segment.

Which of the following is NOT an entry barrier to an industry? A. None of these B. Economies of scale C. Customer loyalty D. Bargaining power of suppliers

Description : Which of the following is NOT an entry barrier to an industry? A. None of these B. Economies of scale C. Customer loyalty D. Bargaining power of suppliers

Last Answer : Bargaining power of suppliers

Which of the following is NOT an entry barrier to an industry? A. None of these B. Economies of scale C. Customer loyalty D. Bargaining power of suppliers

Description : Which of the following is NOT an entry barrier to an industry? A. None of these B. Economies of scale C. Customer loyalty D. Bargaining power of suppliers

Last Answer : Bargaining power of suppliers

Which of the following is most likely to stimulate customer loyalty ? 1. corruption 2. sweepstakes 3. frequent-user incentives 4. samples 5. premiums

Description : Which of the following is most likely to stimulate customer loyalty ? 1. corruption 2. sweepstakes 3. frequent-user incentives 4. samples 5. premiums

Last Answer : frequent-user incentives

One distinguishing factor between a brand name and a brand mark is that a brand name 1. creates customer loyalty 2. consists of words 3. identifies only one item in the product mix 4. implies an organization's name 5. none of these

Description : One distinguishing factor between a brand name and a brand mark is that a brand name 1. creates customer loyalty 2. consists of words 3. identifies only one item in the product mix 4. implies an organization's name 5. none of these

Last Answer : consists of words

One advantage of non -price competition is that: A)a firm can react quickly to competitive efforts. B)market share becomes less important. C)a firm can build customer loyalty. D)pricing is no longer a success factor.

Description : One advantage of non-price competition is that: A)a firm can react quickly to competitive efforts. B)market share becomes less important. C)a firm can build customer loyalty. D)pricing is no longer a success factor.

Last Answer : C)a firm can build customer loyalty.

Which of the following is most likely to stimulate customer loyalty? A)Coupons B)Sweepstakes C)Frequent -user incentives D)Samples E)Premiums

Description : Which of the following is most likely to stimulate customer loyalty? A)Coupons B)Sweepstakes C)Frequent -user incentives D)Samples E)Premiums

Last Answer : C)Frequent -user incentives

One distinguishing factor between a brand name and a brand mark is that a brand name A)creates customer loyalty. B)consists of words. C)identifies only one item in the product mix. D)implies an organization's name.

Description : One distinguishing factor between a brand name and a brand mark is that a brand name A)creates customer loyalty. B)consists of words. C)identifies only one item in the product mix. D)implies an organization's name.

Last Answer : B)consists of words.

Which of the following marketing techniques are most likely to pay you? a. Pay per click advertising b. Using social media marketing strategies c. posting press release d. article marketing

Description : Which of the following marketing techniques are most likely to pay you? a. Pay per click advertising b. Using social media marketing strategies c. posting press release d. article marketing

Last Answer : d. article marketing

The technique of increasing sales of present or existing products in present or existing markets by selling more to present customers or gaining new customers is called a) Market Development b) Market Segmentation c) Market Penetration d) None of the above.

Description : The technique of increasing sales of present or existing products in present or existing markets by selling more to present customers or gaining new customers is called a) Market Development b) Market Segmentation c) Market Penetration d) None of the above.

Last Answer : c) Market Penetration

Which of the following is not an inherent risk that is common to all clients in certain industries? a. Accounts receivable collection in the consumer loan industry. b. Potential inventory obsolescence in the fashion clothes industry. c. Brand loyalty in the cosmetics industry. d. Reserve for loss in the casualty insurance industry

Description : Which of the following is not an inherent risk that is common to all clients in certain industries? a. Accounts receivable collection in the consumer loan industry. b. Potential inventory ... Brand loyalty in the cosmetics industry. d. Reserve for loss in the casualty insurance industry

Last Answer : Brand loyalty in the cosmetics industry.

The strategy of applying different price vleves for different customers or situation is known as ______. a) Dynamic pricing b) Online bidding c) Direct marketing d) Agent e-business model

Description : The strategy of applying different price vleves for different customers or situation is known as ______. a) Dynamic pricing b) Online bidding c) Direct marketing d) Agent e-business model

Last Answer : a) Dynamic pricing

A business cannot be all things to all people, instead, a business must a) Identify target customers b) Indentify the value of product/services as perceived by customers c) All of the above d) None of the above

Description : A business cannot be all things to all people, instead, a business must a) Identify target customers b) Indentify the value of product/services as perceived by customers c) All of the above d) None of the above

Last Answer : c) All of the above

The device which create significant opportunities for marketer to use and increase their awareness and build connection between them and customers is known as a) E-mail marketing b) Viral marketing c) Mobile marketing d) E-business

Description : The device which create significant opportunities for marketer to use and increase their awareness and build connection between them and customers is known as a) E-mail marketing b) Viral marketing c) Mobile marketing d) E-business

Last Answer : c) Mobile marketing

Intranet means a) A network within a single company b) Between different groups c) Communication between customers and sellers d) Cannot say

Description : Intranet means a) A network within a single company b) Between different groups c) Communication between customers and sellers d) Cannot say

Last Answer : a) A network within a single company

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish-speaking users, which targeting option should be refined? a. Demographic targeting b. Regional targeting c. Language targeting d. Ad scheduling

Description : An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish-speaking users, which targeting ... be refined? a. Demographic targeting b. Regional targeting c. Language targeting d. Ad scheduling

Last Answer : a. Demographic targeting

Website built to engage customers from different places to move them closer for marketing outcome is classified as- a. corporate website b. marketing website c branding website d. viral website

Description : Website built to engage customers from different places to move them closer for marketing outcome is classified as- a. corporate website b. marketing website c branding website d. viral website

Last Answer : d. viral website

Website build to engage customers from different places to move them closer for marketing outcome is classified as a. corporate website b. marketing website c branding website d. viral website

Description : Website build to engage customers from different places to move them closer for marketing outcome is classified as a. corporate website b. marketing website c branding website d. viral website

Last Answer : d. viral website

Website build to engage customers from different places to move them closer for marketing outcome is classified as ______________ a. corporate websiteb. marketing website c. branding website d. viral website

Description : Website build to engage customers from different places to move them closer for marketing outcome is classified as ______________ a. corporate websiteb. marketing website c. branding website d. viral website

Last Answer : b. marketing website

Website built to engage customers from different places to move them closer for marketing outcome is classified as- a. corporate website b. marketing website c. branding website d. viral website

Description : Website built to engage customers from different places to move them closer for marketing outcome is classified as- a. corporate website b. marketing website c. branding website d. viral website

Last Answer : b. marketing website

Sales advertising targeted at customer are called- a) Consumer sales promotion b) Trade sales promotion c) a & b d) None of the above

Description : Sales advertising targeted at customer are called- a) Consumer sales promotion b) Trade sales promotion c) a & b d) None of the above

Last Answer : a) Consumer sales promotion

A thing that persuade what a customer demands is a) Product b) Price c) Place d) Promotion

Description : A thing that persuade what a customer demands is a) Product b) Price c) Place d) Promotion

Last Answer : a) Product

What are plastic cards the size of a credit card that contains an embedded chief on which digital information can be stored? a) Customer relationship management system cards b) E-government identity cards c) FEDI cards d) Smart cards

Description : What are plastic cards the size of a credit card that contains an embedded chief on which digital information can be stored? a) Customer relationship management system cards b) E-government identity cards c) FEDI cards d) Smart cards

Last Answer : d) Smart cards

There are............types of Customer Relationship management (CRM) a) Four b) Three c) Seven d) Five

Description : There are............types of Customer Relationship management (CRM) a) Four b) Three c) Seven d) Five

Last Answer : a) Four

Which of the following do not corresponds to 4Ps of e- marketing a) Cost b) Customer Value c) Controlling d) Communication

Description : Which of the following do not corresponds to 4Ps of e- marketing a) Cost b) Customer Value c) Controlling d) Communication

Last Answer : c) Controlling

The evolution of customer relationship marketing has progressed from a. Mass, target, customer, to one-to-one marketing b. One-to-one, mass, target, to customer marketing c. Customer, mass, target, to one-to-one marketing d. Mass, target, one-to-one, to customer marketing e. Customer relationship marketing has always existed

Description : The evolution of customer relationship marketing has progressed from a. Mass, target, customer, to one-to-one marketing b. One-to-one, mass, target, to customer marketing c. Customer, mass, ... d. Mass, target, one-to-one, to customer marketing e. Customer relationship marketing has always existed

Last Answer : a. Mass, target, customer, to one-to-one marketing

Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as a. corporate website b. marketing websitec branding website d. viral website

Description : Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as a. corporate website b. marketing websitec branding website d. viral website

Last Answer : a. corporate website

What are plastic cards the size of a credit card that contains an embedded chip on which digital information can be stored? a. Customer relationship management systems cards b. E-government identity cards c. FEDI cards d. Smart cards

Description : What are plastic cards the size of a credit card that contains an embedded chip on which digital information can be stored? a. Customer relationship management systems cards b. E-government identity cards c. FEDI cards d. Smart cards

Last Answer : d. Smart cards

The type of website that is designed to build customer goodwill and to supplement other sales channels rather than sell the company's products directly is known as a -------- website a. customer service b. click-and mortar c. marketing d. corporate

Description : The type of website that is designed to build customer goodwill and to supplement other sales channels rather than sell the company's products directly is known as a -------- website a. customer service b. click-and mortar c. marketing d. corporate

Last Answer : b. click-and mortar

E-marketing using online mass customisation is best describes as- a. customer co-relationships b. customer co-production c. customer co-ceating d. both (ii) & (iii)

Description : E-marketing using online mass customisation is best describes as- a. customer co-relationships b. customer co-production c. customer co-ceating d. both (ii) & (iii)

Last Answer : d. both (ii) & (iii)

What are plastic cards the size of a credit card that contains an embedded chip on which digital information can be stored? a. Customer relationship management systems cards b. E-government identity cards c. FEDI cards d. Smart cards

Description : What are plastic cards the size of a credit card that contains an embedded chip on which digital information can be stored? a. Customer relationship management systems cards b. E-government identity cards c. FEDI cards d. Smart cards

Last Answer : d. Smart cards

The use of ICT by the government to provide efficient, convenient & transparent services to the citizens and business is termed asa. e-governance b. e-government c. e-business d. None of these

Description : The use of ICT by the government to provide efficient, convenient & transparent services to the citizens and business is termed asa. e-governance b. e-government c. e-business d. None of these

Last Answer : b. e-government