Relationships seem to be important to marketing given the current emphasis on terms like relationship marketing, loyalty management, and customer relationship management. Critically discuss?

Relationships seem to be important to marketing given the current emphasis on terms like relationship marketing, loyalty management, and customer relationship management. Critically discuss?
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Classificatory systems are generally and erroneously understood to be those that "class together" with a single term relatives who actually do not have the same type of relationship to ego. (What defines "same type of relationship" under such definitions seems to be genealogical relationship
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