Description : The strategy of offering a different product charging a different price and using different promotion and distribution process is called a) Market segmentation b) Market Penetration c) Market Developmentd) None of these
Last Answer : a) Market segmentation
Description : Sales advertising targeted at customer are called- a) Consumer sales promotion b) Trade sales promotion c) a & b d) None of the above
Last Answer : a) Consumer sales promotion
Description : The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. ... ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers
Last Answer : D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Description : One of five features of promotional mix is- a) Promotion b) Sales promotion c) Place d) Product
Last Answer : b) Sales promotion
Description : Customer demand is driven by a. price, product, promotion and TQM/Process Initiatives. b. customer survey. c. positioning and price. d. market share. e. market share, positioning and price.
Last Answer : b. customer survey.
Description : The first step in the process of product promotion refer to a) Diversification b) Identification c) Segmentation d) Advertising
Last Answer : c) Segmentation
Description : Select an example of pressure from the family and society a. Unfair teasing b. appreciation c. demands from adults d. both a and b
Last Answer : d. both a and b
Description : “Place” in 4Ps mean same as a. Promotion b. People c. Distribution d. Demand
Last Answer : d. Demand
Description : Which of the following is not included in 4Ps of e-marketing a) Product b) Price c) Process d) Place
Last Answer : c) Process
Description : Which of the following is not included in 3Ps of e-marketing a) Promotion b) People c) Processd) Physical evidence or environment
Last Answer : a) Promotion
Description : Which generation argues for special provisions for the protection and the promotion of the interests of the vulnerable groups in the society? a) Third Generation b) Second generation c) First Generation d) None of these
Last Answer : a) Third Generation
Description : Which of the following is correct with respect to “Right against exploitation”? (a) Prohibition of traffic in human beings and forced labour (b) Freedom as to payment of taxes for the promotion of any particular religion (c) Protection of interests of minorities (d) Equality before law
Last Answer : (a) Prohibition of traffic in human beings and forced labour
Description : The marketing mixes of organizations that market services include product, price, promotion, place and : 1. packaging 2. premiums 3. people 4. purchasing 5. none of these
Last Answer : people
Description : Extended P's of service marketing mixes: People, Product, Process Price, Physical Evidence, Promotion Physical Evidence, Place, People Product, Process, Physical Environment
Last Answer : People, Product, Process
Description : The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person
Last Answer : A. Price, Product, Place, and Promotion
Description : Extended Ps of service marketing mix: A. People, Product, Place B.Price Physical Evidence, Promotion C.Physical Evidence, Process, People D.Product, Process, Physical Environment
Last Answer : C.Physical Evidence, Process, People
Description : Extended P's of service marketing mixes: People, Product, Process Price, Physical Evidence, Promotion Physical Evidence, Place, People Product, Process, Physical Environmen
Description : Marketing is concerned with 4 things. What are they? a. Price, Reliability, Age, and Product b. Place, Age, Promotion, and Product c. Price, Place, Promotion, and Product d. Product, Place, Promotion, and Reliability e. Innovation, Product, Place, and Promotion
Last Answer : c. Price, Place, Promotion, and Product
Description : _____ is the only element of the marketing mix that produces revenue. A. Product B. Price C. Place (distribution) D. Promotion
Last Answer : B. Price
Description : Giving retailer an incentive to sell your product/service is the responsibility of which marketing mix? A. Product B. Price C. Promotion D. Place
Last Answer : D. Place
Description : Increasing the features and quality you offer is a decision made by which marketing mix? A. Product B. Price C. Promotion D. Place
Last Answer : A. Product
Description : Packaging is a _____ decision A. Product B. Price C. Promotion D. Place
Description : Which one of the 4Ps is responsible for direct mail? A. Product B. Price C. Promotion D. Place
Last Answer : C. Promotion
Description : Branding is a _____ decision A. Product B. Price C. Promotion D. Place
Description : Public Relations is managed by which marketing mix? A. Product B. Price C. Promotion D. Place
Description : Design is a _____ decision A. Product B. Price C. Promotion D. Place
Description : The marketing mix consists of; - A. Product, physical evidence, place, process B. Process, price, place, packaging C. People, process, place, promotion D. Product, place, promotion, place
Last Answer : D. Product, place, promotion, place
Description : In addition to product, price, promotion and place, the extended marketing mix for services includes all of the following EXCEPT: A)people B)packaging C)physical evidence D)process
Last Answer : B)packaging
Description : 20) If Burger King was to offer Whoppers at 99 pence to increase sales, it is altering the ______ element of the marketing mix. A)promotion B)price C)product D)place E)people
Last Answer : B)price
Description : he marketing mixes of organisations that market services include product, price, promotion, place and: A)Packaging B)Premiums C)People D)Purchasing
Last Answer : C)People
Description : Charge dissimilar prices in diverse markets for some product is a) Marketing mix b) Psychographic factorsc) Price discrimination d) Price skimming
Last Answer : a) Marketing mix
Description : The technique of charging high price and high profits at the initial stage of marketing the product is called a) Skimming pricing b) Penetration pricing c) Mark-up pricing d) “What the traffic can bear” pricing
Last Answer : a) Skimming pricing
Description : The pricing method in which the selling price of the product is fixed by adding a margins to the cost price is called a) “All the traffic will Bear pricing” b) Skimming Price c) Penetration pricing d) Mark-Up pricing
Last Answer : d) Mark-Up pricing
Description : What are plastic cards the size of a credit card that contains an embedded chief on which digital information can be stored? a) Customer relationship management system cards b) E-government identity cards c) FEDI cards d) Smart cards
Last Answer : d) Smart cards
Description : There are............types of Customer Relationship management (CRM) a) Four b) Three c) Seven d) Five
Last Answer : a) Four
Description : Customer Relationship Management (CRM) model is an organised approach of developing, managing and maintaining a profitable relationship with customers. a) True b) False c) Cannot say d) None of these
Last Answer : a) True
Description : The use of email to transmit a promotional message to another potential customer is called as a) Blog marketing b) Viral marketing c) Logo d) None of these
Last Answer : b) Viral marketing
Description : Which of the following do not corresponds to 4Ps of e- marketing a) Cost b) Customer Value c) Controlling d) Communication
Last Answer : c) Controlling
Description : __________ techniques can be used to learn more about current and potential customers. a. Strategic partnerships b. Customer loyalty c. Data mining d. Efficient customer response (ECR)
Last Answer : b. Customer loyalty
Description : The evolution of customer relationship marketing has progressed from a. Mass, target, customer, to one-to-one marketing b. One-to-one, mass, target, to customer marketing c. Customer, mass, ... d. Mass, target, one-to-one, to customer marketing e. Customer relationship marketing has always existed
Last Answer : a. Mass, target, customer, to one-to-one marketing
Description : Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as a. corporate website b. marketing websitec branding website d. viral website
Last Answer : a. corporate website
Description : What are plastic cards the size of a credit card that contains an embedded chip on which digital information can be stored? a. Customer relationship management systems cards b. E-government identity cards c. FEDI cards d. Smart cards
Last Answer : d. Smart cards
Description : The type of website that is designed to build customer goodwill and to supplement other sales channels rather than sell the company's products directly is known as a -------- website a. customer service b. click-and mortar c. marketing d. corporate
Last Answer : b. click-and mortar
Description : E-marketing using online mass customisation is best describes as- a. customer co-relationships b. customer co-production c. customer co-ceating d. both (ii) & (iii)
Last Answer : d. both (ii) & (iii)
Description : What are some companies out there that persuade the public to buy their product in at least three different ways?
Last Answer : Do you mean in addition to advertising?
Description : An advertising campaign that tries to persuade people to avoid drinking and driving is an example of 1. service advertising 2. social marketing 3. campaign marketing 4. product advertising 5. none of these
Last Answer : social marketing