Description : The technique of charging high price and high profits at the initial stage of marketing the product is called a) Skimming pricing b) Penetration pricing c) Mark-up pricing d) “What the traffic can bear” pricing
Last Answer : a) Skimming pricing
Description : Beatrice Company markets such diverse products as Rosarita Mexican foods and Samsonite luggage. These various offerings exhibit Beatrice's product mix A)width. B)depth. C)length. D)volume. E)dimension.
Last Answer : A)width
Description : The pricing method in which the selling price of the product is fixed by adding a margins to the cost price is called a) “All the traffic will Bear pricing” b) Skimming Price c) Penetration pricing d) Mark-Up pricing
Last Answer : d) Mark-Up pricing
Description : The Strategy used to charge different prices for the same product is called 1. Price discrimination 2. Price Revision 3. Tariffs 4. Restrictions 5. None of these
Last Answer : Price discrimination
Description : Zerex markets its radiator liquid as a coolant in Southern Europe and as an antifreeze in Northern Europe. Which of the following segmentation variables is in use here? A)Demographic B)Psychographic C)Geographic D)Life cycle E)Product use
Last Answer : C)Geographic
Description : Which of the following pricing methods is used most often by retailers? A)Markup pricing B)Price discrimination C)Price differentiation D)Return on investment E)Price skimming
Last Answer : A)Markup pricing
Description : Frameworks for selecting target markets is/are follow as a) Demographic information b) Product market c) Marketing model drivers d) All are included
Last Answer : d) All are included
Description : Organising a marketing unit by regions works well for a company that A)produces and markets diverse products. B)is small and has a centralised marketing operation. C)markets products nationally and internationally. D)has several groups of customers whose needs and problems are different.
Last Answer : C)markets products nationally and internationally.
Description : A firm that markets diverse products would most likely base the organisation of its marketing department on A)products. B)regions. C)functions. D)types of customers.
Last Answer : A)products.
Description : The major segmentation variables for consumer markets, refers to which of the following? A. Geographic, density, psychographic, behavioral B. Gender, demographic, psychographic, lifestyle C. Geographic, demographic, psychographic, behavioral D. None of the above
Last Answer : C. Geographic, demographic, psychographic, behavioral
Description : British Steel provides steel to various manufacturers in Britain. British Steel would most likely segment markets based on which one of the following variables: A)Demographic B)Psychographic C)Type of organisation D)Socio-economic E)Market density
Last Answer : C)Type of organisation
Description : A phase out approach can be best described as : 1. allowing the product to decline without a change in the marketing strategy 2. exploiting any strengths left in the product 3. ... 4. intensifying marketing efforts in core markets 5. stopping production to get rid of material surplus
Last Answer : allowing the product to decline without a change in the marketing strategy
Description : The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product ... strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets
Last Answer : D. A blending of four strategic elements to satisfy specific target markets
Description : Which of these approaches to adapting the marketing mix for international markets is MOST costly? A)keep product and promotion the same B)adapt product only C)adapt promotion only D)adapt promotion and product
Last Answer : D)adapt promotion and product
Description : Which of the following approaches to the marketing mix in international markets is MOST consistent with globalisation? A)keep product and promotion the same B)adapt product only C)adapt promotion only D)adapt promotion and prive E)invent new products
Last Answer : A)keep product and promotion the same
Description : Which of these approaches to adapting the marketing mix for international markets is LEAST costly? A)adapt product only B)adapt promotion only C)adapt promotion and prive D)invent new products
Last Answer : B)adapt promotion only
Description : A phase out approach can be best described as : A)allowing the product to decline without a change in the marketing strategy B)exploiting any strengths left in the product C)immediately dropping the product from the product mix D)intensifying marketing efforts in core markets
Last Answer : A)allowing the product to decline without a change in the marketing strategy
Description : Which of the following best defines price discrimination? a. charging different prices on the basis of race b. charging different prices for goods with different costs of production c. charging ... a certain product of given quality and cost per unit at different prices to different buyers
Last Answer : d. selling a certain product of given quality and cost per unit at different prices to different buyers
Description : Price discrimination will be profitable only if the elasticity of demand in different markets will be (a) uniform (b) less (c) zero (d) different
Last Answer : (d) different
Description : Competitors prices and the marketing mix variables that competitors emphasise partly determine: A)the selection of a pricing policy. B)the timing of the introduction of new products. C)whether to use a pioneer or psychological pricing policy. D)how important price will be to customers.
Last Answer : D)how important price will be to customers.
Description : During which step of the marketing segmentation, targeting, and positioning process does the firm “ develop a marketing mix for each segment?” a. market segmentation b. market targeting c. market positioning d. the firm does not go through the “development” during any of the above steps.
Last Answer : b. market targeting
Description : Company marketing mix that target market segments very broadly is called a. mass marketing b. segmented marketing c niche marketing d. micromarketing
Last Answer : a. mass marketing
Description : One of the biggest changes to the marketing mix in e-place strategies is- a. online purchasing b. retail purchasing c. wholesale purchasing d. cash purchasing
Last Answer : a. online purchasing
Description : Which of the following is not included in 4Ps of e-marketing a) Product b) Price c) Process d) Place
Last Answer : c) Process
Description : The two components of a marketing strategy are 1. Marketing objectives and promotion 2. Marketing mix and marketing objectives 3. Target market and marketing mix 4. Target markets and promotions 5. None of these
Last Answer : Target market and marketing mix
Description : Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an ... 4. Involves determining the direction and objectives of marketing management 5. None of these
Last Answer : Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix
Description : What factors should guide a company's planning efforts? A)A company's budget and overall objectives B)An analysis of target markets and the company's marketing mix C)A company's budget and ... D)A company's marketing mix and overall mission E)A company's mission and overall organisational goals
Last Answer : E)A company's mission and overall organisational goals
Description : All elements of the marketing mix are influenced by physical distribution functions. For this reason, it is important for marketers to remember that A)physical distribution decisions must be made ... expenditures. D)no single distribution system is ideal for all situations and target markets.
Last Answer : D)no single distribution system is ideal for all situations and target markets.
Description : The purpose of market segmentation is to: A)differentiate among similar products B)divide the total market to allow the marketer to develop a more precise marketing mix C)reduce the overall ... a single marketing mix that will be satisfy market segments E)meet the needs of homogeneous markets
Last Answer : B)divide the total market to allow the marketer to develop a more precise marketing mix
Description : Which of the following is the MAIN advantage of multivariable segmentation: A)provides more information about the individuals in each segment B)allows the company to develop a marketing mix that will ... a larger number of segments D)allows more than one variable to be used to segment markets
Last Answer : B)allows the company to develop a marketing mix that will satisfy customers in a segment more precisely
Description : he two components of a marketing strategy are: A)marketing objectives and promotion B)marketing mix and marketing objectives C)target market and marketing mix D)target markets and promotions
Last Answer : C)target market and marketing mix
Description : Most specifically, marketing strategy: A)is concerned with key decisions required to reach an objective VU Cafeteria B)encompasses selecting and analysing a target market and creating ... to serve larger geographic areas D)involves determining the direction and objectives of marketing management
Last Answer : B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix
Description : Marketing chewable vitamins for children and a different version for adults is an example of A. Geographic segmentation B. Psychographic segmentation C. Regional segmentation D. Age and life-cycle segmentation
Last Answer : D. Age and life-cycle segmentation
Description : When a monopolist charges different prices to each customer it is called price discrimination of – (a) First order ; (b) Second order ; (c) Third order ; (d) Fourth order
Last Answer : (a) First order ;
Description : Which of the following would be used in setting the price of a new product if considerable competition is expected? A)Psychological pricing B)Penetration pricing C)Odd -even pricing D)Price skimming
Last Answer : B)Penetration pricing
Description : One of five features of promotional mix is- a) Promotion b) Sales promotion c) Place d) Product
Last Answer : b) Sales promotion
Description : What is the ingredient of product mix? a. Advertising b. Public relation c. Personal selling d. All of the above
Last Answer : d. All of the above
Description : Discrimination based on gender may differ in different situations but the root lies in the a. Ideology. b. How people think. c. Culture. d. None of the above.
Last Answer : a. Ideology.
Description : Discrimination faced by a person because of their gender can be termed as a. Gender Discrimination. b. Caste discrimination. c. Social discrimination. d. Economic Discrimination.
Last Answer : a. Gender Discrimination.
Description : Different strategies have been used in the women’s movement to a. Spread awareness b. Seek justice c. Fight discrimination d. All of the above
Description : Discrimination in wages is sometimes made by (a) Assigning less tasks for women (b) Assigning low-waged tasks to women (c) Accusing women to be inefficient (d) Delaying in payment
Last Answer : (b) Assigning low-waged tasks to women
Description : Imposing different characteristics as typical for male and female is considered as (a) Gender discrimination (b) Gender stereotype (c) Gender equality (d) Gender study
Last Answer : (b) Gender stereotype
Description : The document adopted by the UN also known as International Bill of Rights for Women' in 1979 is (a) CSW (Commission on the Status of Women) (b) UDHR (Universal Declaration of Human ... Forms of Racial Discrimination) (d) CEDAW (Convention on Elimination of All Forms of Discrimination against Women)
Last Answer : (d) CEDAW (Convention on Elimination of All Forms of Discrimination against Women)
Description : Computer class teaching discrimination based on gender is a case of a. Computer Crime b. Digital Divide c. Computer Equity d. All of the above
Last Answer : c. Computer Equity
Description : Discrimination of computer studies based on caste/tribe is an issue of - a. Digital divide b. Computer equity c. Euality d. None of the these
Last Answer : a. Digital divide
Description : Factors that affect global human resource management are A. economic factors B. societal factorsC. cultural factors D. all of the above
Last Answer : all of the above
Description : Lever Bros. markets a number of different brands of laundry detergents including Radion, Persil Power, Persil Colour and Surf. Each of these specific versions of laundry detergents can be described as: A)a product item B)a product line C)a core product D)a mix item
Last Answer : A)a product item
Description : The technique of increasing sales of present or existing products in present or existing markets by selling more to present customers or gaining new customers is called a) Market Development b) Market Segmentation c) Market Penetration d) None of the above.
Last Answer : c) Market Penetration