Marketing plans that cover a period of more than 5 years are A)long -range plans. B)short -range plans. C)medium -range plans. D)average -range plans. E)normal -range plans.

Marketing plans that cover a period of more than 5 years are A)long -range plans. B)short -range plans. C)medium  -range plans.  D)average  -range plans.  E)normal -range plans.
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A)long -range plans
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Last Answer : B)regions.

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Last Answer : B)that more wholesalers are becoming specialists.

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Last Answer : A)responding to the marketing environment

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Last Answer : Long range

In the UK wholesaling is not as important in consumer markets. This is MAINLY because: A)manufacturers prefer to deal direct with retailers B)of the strength of large national retailers C)wholesaling costs are higher in the UK than elsewhere D)UK wholesalers provide a more limited range of services than in other European markets.

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Last Answer : B)of the strength of large national retailers

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Last Answer : C)penetration

"Mrs. Brown, you would agree that this is the most attractive car interior in this price range, wouldn't you?" Cliff Davis, salesperson at Ford Motors, was using __________ when he made this statement. A)a referral B)an objective C)a bandwagon approach D)a follow -up E)a trial close

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Last Answer : E)a trial close

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Last Answer : D)The price range of the products carried by the wholesale

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Last Answer : B)handle high turnover products

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Last Answer : A)advertising.

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Price is A)the value that is exchanged for products in a marketing transaction. B)always money paid in a marketing transaction. C)more important to buyers than sellers. D)usually the most inflexible marketing mix decision variable.

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Last Answer : A)the value that is exchanged for products in a marketing transaction.

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Last Answer : B)allows the company to develop a marketing mix that will satisfy customers in a segment more precisely

Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called A. Diffusion analysis B. Use test C. Concept test D. Test marketing E. Laboratory test.

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All of the following are social responsibility issues related to the environment, or green marketing, EXCEPT; A)water pollution. B)air pollution. C)conservation. D)land pollution. E)safety and health.

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Last Answer : E)safety and health.