Description : If customer's expectations and products performance matches, the customer is A. satisfied B. dissatisfied C. delighted D. none of above
Last Answer : A. satisfied
Description : customer is _________, If customer’s expectations and products performance matches A.satisfied B.dissatisfied C.delighted D.none of the
Last Answer : A.satisfied
Description : ____ is one of the most effective ways to grow your business in an increasingly competitive marketplace A. SEM B. SEO C. SCO D. None of the above
Last Answer : A. SEM
Description : 30) Which of the following signals are essential for Digital Marketing? A. Digital signals B. Analog signals C. Both A and B D. None of the above
Last Answer : A. Digital signals
Description : Digital marketing is often referred to as: A. Email B. Ofline Marketing C. Network Marketing D. Online Marketing
Last Answer : D. Online Marketing
Description : If customer expectation and product performance are match ______. shows the satisfaction of the customer shows the dissatisfaction of the customer does not meet customer requirement All of the above
Last Answer : shows the satisfaction of the customer
Last Answer : shows the satisfaction of the customer
Description : Which of the following statements is NOT true about the concept of a customer ? 1. A customer and consumer are always the same thing - the terms are 2. completely interchangeable 3. ... customer doesn't necessarily consume the product that they have purchased 5. customers are satisfied clients
Last Answer : customers are satisfied clients
Description : What Is Keyword Density? A. The Number Of Times The Keyword Is Used / (divided By) The Total Word Count On The Page B.The Number Of Times The Keyword Is Used In The Page Description C.The ... Times The Keyword Is Used X (MULTIPLIED BY) The Total Word Count On Page D.None of the above
Last Answer : A. The Number Of Times The Keyword Is Used / (divided By) The Total Word Count On The Page
Description : Which of the following is production related procurement? A. Marketing System B. Offline supplies C. Information System D. Raw materials
Last Answer : D. Raw materials
Description : What are some examples of digital marketing? A. Search Engine Optimisation B. Search Engine Marketing C. Social Media Marketing D. All of the above
Last Answer : D. All of the above
Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Salesman reaction to the idea of product 3. To put the real product into a few selected markets 4. To assess the total product performance 5. None of these
Last Answer : Customer reaction to the idea of product
Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Sales man reaction to the idea of product 3. to put the real product into a few selected markets 4. to assess the total product performance 5. none of these
Description : A waiter in a fine restaurant has the authority to give a complimentary dessert to a dissatisfied customer when the customer complains about the meal or service. This is an example of A)benchmarking. B)good training. C)empowerment. D)localised authority.
Last Answer : C)empowerment.
Description : Advertising which makes use of testimonials from famous or qualified people, or from satisfied customers, to endorse a product is called 1. Proof Advertisement 2. Direct Advertisement 3. Testimonial Advertisement 4. Back-door Advertisement 5. None of these
Last Answer : Testimonial Advertisement
Description : What non-financial measure of marketing is important to track? CEO performance Number of new hires in marketing Number of impressions New customer acquisition
Last Answer : Number of impressions
Description : Which of the following shows the satisfaction of the customer in digital marketing? A. When customer expectations are approximately matched with the product's performance. B. When customer expectations are good ... 's performance. C. When product's performance good. D. All of the above
Last Answer : A. When customer expectations are approximately matched with the product's performance.
Description : Personal selling tries to achieve three general goals : finding prospects, convincing prospects to buy, and 1. monitoring new products being developed 2. being aware of competitors' sales activities 3. depending on one-sale customers 4. avoiding repeat sales 5. keeping customers satisfied
Last Answer : keeping customers satisfied
Description : Consumer behavior, Perception is a process through which 1. a consumer make ultimate purchasing 2. a consumer is satisfied 3. a consumer's mind receives, organizes and interprets physical stimuli 4. both 1 and 3 5. none of these
Last Answer : a consumer's mind receives, organizes and interprets physical stimuli
Description : Cross Selling means ? 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. all of these
Last Answer : all of these
Description : In a selling process in today's world 1. Only standard products are sold 2. No customization required 3. The seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters
Last Answer : the seller should aim at customer satisfaction
Description : Market information means ? 1. Knowledge of shops and bazaars 2. Knowledge of shipping malls 3. Knowledge of customer profile and product mix 4. Knowledge of various languages 5. None of these
Last Answer : Knowledge of customer profile and product mix
Description : Selling lays emphasis on the _________________ whereas marketing on _______________ 1. Product, Customer wants 2. Production, Customer Wants 3. Production, Product 4. Product, Cost 5. None of these
Last Answer : Product, Customer wants
Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these
Last Answer : all a, b, c and d
Description : Which of the followign is not a benefit of direct marketing ? 1. customer relationship building 2. immediate response 3. convenience 4. assists client prospecting 5. greater product access and selection
Last Answer : assists client prospecting
Description : Cross selling means 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. none of these
Last Answer : none of these
Description : Before contacting acceptable prospects, a salesperson for an industrial cleaning equipment, company analyzes, information about the prospects' product needs, feelings about brands, and personal characteristics. ... 2. preparing 3. approaching the customer 4. sales training 5. sales planning
Last Answer : preparing
Description : In a selling process in today's world ______________ 1. only standard products are sold 2. no customization required 3. the seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters
Description : In product modification, the FIRST issue to consider is whether : 1. the cost of the modification is too high 2. the product is modifiable 3. the quality is modifiable 4. the modification will provide the customer greater satisfaction 5. none of thes
Last Answer : the product is modifiable
Description : Market information means 1. Knowledge of shops and bazaars 2. Knowledge of shopping malls 3. knowledge of customer profile and product mix 4. knowledge of various languages 5. none of these
Last Answer : knowledge of customer profile and product mix
Description : One distinguishing factor between a brand name and a brand mark is that a brand name 1. creates customer loyalty 2. consists of words 3. identifies only one item in the product mix 4. implies an organization's name 5. none of these
Last Answer : consists of words
Description : It is less expensive for a firm to keep an existing customer than to find a new one. This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... product. 1. core 2. actual 3. augmented 4. all the above 5. none of the above
Last Answer : augmented
Description : A prospect means 1. any customer who walks into the bank 2. an employee of the bank 3. a customer who is likely to be interested in bank's product or service 4. a depositor of the bank 5. a borrower of the bank
Last Answer : a customer who is likely to be interested in bank's product or service
Description : An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a : 1. market segment 2. target market 3. customer group 4. market 5. none of these
Last Answer : market
Description : The two approaches to identify a target market are the 1. total market and undifferentiated approaches 2. product differentiation and customer differentiation approaches 3. multisegment and concentration approaches 4. total market and market segmentation approaches 5. none of these
Last Answer : total market and market segmentation approaches
Description : In what ways can you beat your customer's expectations? a. By making your product more appealing b. By providing unique services to your customer c. By providing great deals in terms of discounts to your customer d. By getting appropriate and relevant reviews from your customers on your website
Last Answer : b. By providing unique services to your customer
Description : What is an affinity audience? A. Users who are similar to your remarketing list B. Users who are in-market to buy a product C. Users who show a long term interest in a topic D. Users who are similar to your customer match lis
Last Answer : C. Users who show a long term interest in a topic
Description : The way the consumers feel or perceive towards an actual product or potential market offering is called A.sales concept B. product idea C. product image D. customer management
Last Answer : C. product image
Description : An idea for a possible product that the company will offer is classified as A. product idea B. product image C. customer management D. none of the above
Last Answer : A. product idea
Description : ___________ is classified An idea for a possible product that company will offer A.product idea B.product image C.customer management D.none of the above Answer: D
Last Answer : D.none of the above
Description : Which way of consumers feel or perceive towards an actual product or potential market offering A.sales concept B.product images C.product idea D.customer management Answer: B
Last Answer : B.product images
Description : Approximately how many businesses are used content marketing? 10 to 20% 25 to 30% 80 to 90% 100% 1. the customer review of a product on an E-Commerce website. a)Awareness about the brand b)Awareness about the product c)Experience the product d)Both a&c Answer: b
Last Answer : 80 to 90%
Description : The concept that consumers will favor those products which offer maximum quality performance and features and asks for continuous product improvement is 1. Marketing concept 2. Product concept 3. Production concept 4. All the above 5. None of these
Last Answer : Marketing concept
Description : Dropping an unprofitable product immediately is the best strategy when 1. All advertising and promotional efforts have been exhausted 2. Losses are too great to prolong the product's life 3. The ... improved 4. There is low compatibility with the firm's business strategies 5. None of these
Last Answer : Losses are too great to prolong the product's life
Description : A brand manager in a multiproduct firm would be considered responsible for 1. the performance of a specific brand 2. all brands within a product line 3. branding the products of the firm 4. all brands made by the firm 5. none of these
Last Answer : the performance of a specific brand
Description : KPI Stands for 1. Key Performance Indicator 2. Key Performance Index 3. Key Product Indicator 4. Key Process Index
Last Answer : Key Performance Indicator
Description : The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person
Last Answer : A. Price, Product, Place, and Promotion
Description : Describe some times when you were not very satisfied or pleased with your performance. What did you do about it?
Last Answer : This question is designed to see whether you can accurately evaluate your own performance and learn from your mistakes. Focus on your learning experiences from bad performance.
Description : Delighted with Wimbledon result?
Last Answer : Good on her, but i’m not delighted, save that for tomorrow when hopefully Murray wins. Oh & by the way it’s Steffi Graf & Andy Murray, you must be a tennis noob to get the spelling of their names that wrong