Description : Which one of the following is a valid project Key Performance Indicator (KPI)? a. Staff appraisals. b. Management buy in. c. Milestone achievement.
Last Answer : c. Milestone achievement.
Description : Which one of the following is a valid project Key Performance Indicator (KPI)? a. Staff appraisals. b. Management buy in. c. Milestone achievement. d. Master schedule.
Description : The hyperlink refers to a __________. a. Inbound link b. Outbound link c. IFTTT link d. KPI link
Last Answer : a. Inbound link
Description : It is a hyperlink on a third-party web page that points to a web page on your website. A. KPI link B. Inbound Link C. Outbound Link D. IFTTT Link
Last Answer : B. Inbound Link
Description : The following is a characteristic of a K.P.I. (Key Performance Indicator) A. It has to be quantifiable B. It can measure progress or change C. It is a real-time, graphical interface D. D. All of these options apply.
Last Answer : D. All of these options apply.
Last Answer : All of these options apply.
Description : The concept that consumers will favor those products which offer maximum quality performance and features and asks for continuous product improvement is 1. Marketing concept 2. Product concept 3. Production concept 4. All the above 5. None of these
Last Answer : Marketing concept
Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Salesman reaction to the idea of product 3. To put the real product into a few selected markets 4. To assess the total product performance 5. None of these
Last Answer : Customer reaction to the idea of product
Description : Dropping an unprofitable product immediately is the best strategy when 1. All advertising and promotional efforts have been exhausted 2. Losses are too great to prolong the product's life 3. The ... improved 4. There is low compatibility with the firm's business strategies 5. None of these
Last Answer : Losses are too great to prolong the product's life
Description : A brand manager in a multiproduct firm would be considered responsible for 1. the performance of a specific brand 2. all brands within a product line 3. branding the products of the firm 4. all brands made by the firm 5. none of these
Last Answer : the performance of a specific brand
Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Sales man reaction to the idea of product 3. to put the real product into a few selected markets 4. to assess the total product performance 5. none of these
Description : If customer expectation and product performance are match ______. shows the satisfaction of the customer shows the dissatisfaction of the customer does not meet customer requirement All of the above
Last Answer : shows the satisfaction of the customer
Description : The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person
Last Answer : A. Price, Product, Place, and Promotion
Description : If customer expectation and product performance are match A. delighted B.dissatisfied C.satisfied D.None of the above
Last Answer : C.satisfied
Last Answer : shows the satisfaction of the customer
Description : It is less expensive for a firm to keep an existing customer than to find a new one. This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... product. 1. core 2. actual 3. augmented 4. all the above 5. none of the above
Last Answer : augmented
Description : What does SERP stands for? 1. Search Entry Rating Procedure 2. Search Engine Result Page 3. Search Engine Resource Process 4. None of the above
Last Answer : Search Engine Result Page
Description : If the arithmetic mean of the roots of the equation `4cos^(3)x-4cos^(2)x-cos(pi+x)-1=0` in the interval `[0,315]` is equal to `kpi`, then the value of
Last Answer : If the arithmetic mean of the roots of the equation `4cos^(3)x-4cos^(2)x-cos(pi+x)-1=0` in the interval `[0,315 ... is A. `10` B. `20` C. `50` D. `80`
Description : What is true about CRO? A. CRO is the process of optimizing the site to increase the likelihood that visitors B. Conversion Rate is a key metric in e-commerce C. The higher the conversion rate, the better. D. All of the above
Last Answer : D. All of the above
Description : Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. * referencing needs of companies of different sizes ... different feature stories appealing to different members different navigation options appealing to different members
Last Answer : the status of the business in the purchase decision process
Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. * content ... different members of the audience different navigation options appealing to different members of the audience
Last Answer : questions on a form inquiring about the status of the business in the purchase decision process
Description : Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. * different feature ... questions on a form inquiring about the status of the business in the purchase decision process
Last Answer : different navigation options appealing to different members of the audience
Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. content referencing the needs of ... options appealing to different members of the audience E. None of the above. Ans: B
Last Answer : B. questions on a form inquiring about the status of the business in the purchase decision process
Description : Delivering different messages to members of a business decisionmaking unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. different feature stories appealing to ... the business in the purchase decision process E. None of the above. Ans: C
Last Answer : C. different navigation options appealing to different members of the audience
Description : Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. A.referencing needs of companies of different sizes B.the ... stories appealing to different members D.different navigation options appealing to different members Answer: B
Last Answer : B.the status of the business in the purchase decision proces
Description : Do you think the Dow is a good indicator of the President's performance as it relates to the economy?
Last Answer : answer:To answer my own question, I do, or at very least I think it's a good indicator of public perception as to how well a President performed, even though the majority of people probably don't ... end of term approval rating? And will that be an indicator of how he did for the economy? Discuss
Description : Experience has shown that certain conditions in an organization are symptoms of possible management fraud. Which of the following conditions would not be considered an indicator of possible fraud? ... their profit center's scope d. Managers are not complying with corporate directives and procedures
Last Answer : Managers are subject to formal performance reviews on a regular basis.
Description : HDI (Human Development Index) as an indicator of the well-being of a country, was the brain child of: A. Amartya Sen B. Javier Pere de Guellar C. Adam Smith D. Mahbub-ul-Haq
Last Answer : ANSWER: D
Description : A tool that allows an advertiser to compare the costs of several vehicles within a specific medium relative to the number of persons reached by each vehicle is called a A)cost comparison indicator. B)media comparison selector. C)unit -price selector. D)cost/person index. E)vehicle/price indicator.
Last Answer : A)cost comparison indicator.
Description : Are performance based marketing campaigns a good idea?
Last Answer : answer:You are correct there are some serious flaws. I read a post the other day about this from search engine company's blog. Check it out: Beware of Performance Only Search Engine Optimization Contracts
Description : The main reason for establishing sales territories to 1. secure optimum market coverage 2. reduce selling expenses 3. facilitate planning and control of selling operations 4. improve sales force performance and morale 5. none of these
Last Answer : secure optimum market coverage
Description : The primary purpose of 'packaging' is 1. Protection 2. Appeal 3. Performance 4. All of the above 5. None of these
Last Answer : Protection
Description : __________ includes practices such as overstating the product's features or performance, luring the cutomer to the store for a bargain that is out of stock, or running rigged contests. 1. Deceptive ... 2. Deceptive packaging 3. Deceptive pricing 4. Deceptive cost structure 5. none of these
Last Answer : Deceptive promotion
Description : Evaluating marketing performance by comparing it to established standards is part of : 1. Marketing planning 2. Organizing marketing activities 3. Coordinating marketing activities 4. Marketing Control 5. None of these
Last Answer : Marketing Control
Description : …… include general performance indicators such as traffic, leads, and reach as well as channel-based indicators. 1. PPC 2. ROI 3. KPls 4. CPC
Last Answer : KPls
Description : Which of the following summarizes watch time, views, and earnings (if applicable) for the selected content? A. Engagement metrics B. Performance metrics C. Demographics D. Discovery
Last Answer : B. Performance metrics
Description : What is the area that is often overlooked in conversion-rate optimization? A. Internet performance B. Hyperlinks C. Mobile devices D. Website performance
Last Answer : D. Website performance
Description : Google determines an ad`s rank based on: A. your website`s performance in Google`s natural search results. B. your CPC bid C. your keyword`s quality score on Google and its CPC. D. the length of time you have been an AdWords advertiser.
Last Answer : C. your keyword`s quality score on Google and its CPC
Description : Which amongst the following is a tool to track Social Media Marketing Performance Hootsuite SproutSocial GOOGLE Analytics All of the above
Last Answer : All of the above
Description : What non-financial measure of marketing is important to track? CEO performance Number of new hires in marketing Number of impressions New customer acquisition
Last Answer : Number of impressions
Description : Which of the following comes under the ambit of Web analytics metrics? Transactions Usability Site performance All of the above
Description : Which of the following are advantage(s) of digital marketing over traditional marketing? Digital marketing is not Performance oriented Targeting of audience on the basis of user's interest is not possible in digital marketing Both A & B Neither of A & B
Last Answer : Neither of A & B
Description : If customer's expectations and products performance matches, the customer is A. satisfied B. dissatisfied C. delighted D. none of above
Last Answer : A. satisfied
Description : Which of the following shows the satisfaction of the customer in digital marketing? A. When customer expectations are approximately matched with the product's performance. B. When customer expectations are good ... 's performance. C. When product's performance good. D. All of the above
Last Answer : A. When customer expectations are approximately matched with the product's performance.
Description : customer is _________, If customer’s expectations and products performance matches A.satisfied B.dissatisfied C.delighted D.none of the
Last Answer : A.satisfied
Description : An index showing the rises and falls of prices of manufactured goods as they leave the factory is called 1. Sales Index 2. Wholesale Price Index 3. Individual Price Index 4. International Price Index 5. None of these
Last Answer : Wholesale Price Index
Description : Census means __________________ 1. A stock market index 2. A complete canvas of a polulation 3. A list of voters in a constitution 4. A channel in marketing 5. None of these
Last Answer : A complete canvas of a polulation
Description : This operates algorithmically or using a mixture of algorithmic and human input to collect, index, store and retrieve information on the web (e.g. web pages, images, information and other types of files). It makes the ... is referred to as: 1. Banner ads 2. Pop-up ads 3. A search engine 4. Apps
Last Answer : A search engine