What is the need to change communication styles to meet the needs of the target audience?

What is the need to change communication styles to meet the needs of the target audience?
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A paid form of nonpersonal communication about an organisation and/or its products that is transmitted to a target audience through a mass medium is: A)advertising. B)publicity. C)sales promotion. D)personal selling.

Description : A paid form of nonpersonal communication about an organisation and/or its products that is transmitted to a target audience through a mass medium is: A)advertising. B)publicity. C)sales promotion. D)personal selling.

Last Answer : A)advertising.

Marketing efforts are specifically aimed a : 1. Distributing "someting of value" to buyers and sellers 2. Facilitating satisfying exchange relationships 3. Developing new products for target markets 4. Understanding buyer behaviour to meet buyer needs 5. None of these

Description : Marketing efforts are specifically aimed a : 1. Distributing "someting of value" to buyers and sellers 2. Facilitating satisfying exchange relationships 3. Developing new products for target markets 4. Understanding buyer behaviour to meet buyer needs 5. None of these

Last Answer : Facilitating satisfying exchange relationships

The two steps of developing a marketing strategy include selecting and analysing a target market and: A)selecting a group of persons towards which the firm should direct its marketing efforts. B)developing marketing objectives to meet organisation goals C)deciding how to organise the marketing department to meet customer needs. D)developing a marketing mix that precisely meets the needs of individuals in the target market.

Description : The two steps of developing a marketing strategy include selecting and analysing a target market and: A)selecting a group of persons towards which the firm should direct its marketing efforts. B) ... D)developing a marketing mix that precisely meets the needs of individuals in the target market.

Last Answer : D)developing a marketing mix that precisely meets the needs of individuals in the target market.

Marketing efforts are specifically aimed at: A)distributing "something of value" to buyers and sellers. B)facilitating satisfying exchange relationships. C)developing new products for target markets. D)understanding buyer behaviour to meet buyer needs.

Description : Marketing efforts are specifically aimed at: A)distributing "something of value" to buyers and sellers. B)facilitating satisfying exchange relationships. C)developing new products for target markets. D)understanding buyer behaviour to meet buyer needs.

Last Answer : B)facilitating satisfying exchange relationships.

What would most likely be the target audience for a product advertised in the sports section of the newspaper?

Description : What would most likely be the target audience for a product advertised in the sports section of the newspaper?

Last Answer : males between the ages of 17 and 60

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Description : The audience for whom the message is specifically designed are called A. The target audience B. The actual audience C. The available audience D. None of these

Last Answer : A. The target audience

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Description : Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A ... more focused on creating and distributing valuable as well as relevant content to its users/audiences.

Last Answer : c. Yet another name of social media marketing.

You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic

Description : You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic

Last Answer : Demographic

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Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics

Last Answer : It allows you to personalize your message based on specific target audience characteristics

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Description : Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C ... the unique characteristics of each social platform you consider working with. D. All of the above

Last Answer : D. All of the above

Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action.  True  FALSE

Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action.  True  FALSE

Last Answer :  True

What are the demographics on the basis of which you can target your audience in digital marketing?  Age  Gender  Education  All of the above

Description : What are the demographics on the basis of which you can target your audience in digital marketing?  Age  Gender  Education  All of the above

Last Answer :  All of the above

Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working hard to make sure that the promotional campaign is clearly understood by the nation's consumers and doesn't offend anyone. Which of the factors in the external environment is he being influenced by? A. Socio-cultural environment B. Competitive environment C. Economic environment D. Legal environment

Description : Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working ... A. Socio-cultural environment B. Competitive environment C. Economic environment D. Legal environment

Last Answer : A. Socio-cultural environment

The target audience for an advertising campaign is the A)information base on which to develop the campaign. B)location and geographic distribution of persons. C)group of people toward whom the advertisements are directed. D)overall goal of the advertising campaign.

Description : The target audience for an advertising campaign is the A)information base on which to develop the campaign. B)location and geographic distribution of persons. C)group of people toward whom the advertisements are directed. D)overall goal of the advertising campaign..

Last Answer : C)group of people toward whom the advertisements are directed.

The initial stage in the development of an advertising campaign is A)creating the message. B)setting the budget. C)identifying and analysing the advertising target audience. D)defining the advertising objectives. E)creating the advertising platform.

Description : The initial stage in the development of an advertising campaign is A)creating the message. B)setting the budget. C)identifying and analysing the advertising target audience. D)defining the advertising objectives. E)creating the advertising platform.

Last Answer : C)identifying and analysing the advertising target audience.

Polaroid is aiming its Cool Cam camera at teenagers. Teenagers are Polaroid's: A)audience B)target audience C)segmentation D)target market E)focus group

Description : Polaroid is aiming its Cool Cam camera at teenagers. Teenagers are Polaroid's: A)audience B)target audience C)segmentation D)target market E)focus group

Last Answer : D)target market

Capri is a brand of cigarette that is low tar and slim in design to appeal to women. In this instance, women comprise Capri's: A)marketing mix B)target market C)target audience D)marketing strategy E)marketing opportunity

Description : Capri is a brand of cigarette that is low tar and slim in design to appeal to women. In this instance, women comprise Capri's: A)marketing mix B)target market C)target audience D)marketing strategy E)marketing opportunity

Last Answer : B)target market

Which one of the following is least likely to be a success criteria? a. A target for the project to receive zero change requests. b. The date by which the project is to be completed. c. Delivery of products that meet required specifications. d. The awarding of bonuses to senior management.

Description : Which one of the following is least likely to be a success criteria? a. A target for the project to receive zero change requests. b. The date by which the project is to be completed. c. Delivery of products that meet required specifications. d. The awarding of bonuses to senior management.

Last Answer : d. The awarding of bonuses to senior management.

Which one of the following is least likely to be a success criterion? a. A target for the project to receive zero change requests. b. The date by which the project is to be completed. c. Delivery of products that meet required specifications. d. The awarding of bonuses to senior management.

Description : Which one of the following is least likely to be a success criterion?  a. A target for the project to receive zero change requests.  b. The date by which the project is to be completed.  c. Delivery of products that meet required specifications.  d. The awarding of bonuses to senior management.

Last Answer : d. The awarding of bonuses to senior management.

The main function of educational psychology is to provide prospective teacher with: Options: A) research procedures for evaluating current teaching procedure. B) Insight into the needs, problems and styles of behaviour of teacher. C) Insight into various aspects of modern teaching education. D) How to deal with students and everyday class situation.

Description : The main function of educational psychology is to provide prospective teacher with: Options: A) research procedures for evaluating current teaching procedure. B) Insight into the needs, problems and styles ... of modern teaching education. D) How to deal with students and everyday class situation.

Last Answer : D) How to deal with students and everyday class situation. 

Assessment for learning takes into account the following except Options: A) mistake of students B) learning styles of students C) strengths of students D) needs of students

Description : Assessment for learning takes into account the following except Options: A) mistake of students B) learning styles of students C) strengths of students D) needs of students

Last Answer : A) mistake of students 

The concept of sustainable development encourages A. Form of growth that meets current basic needs B. Preservation of the resources for the need of future generation C. A change in all respects of life D. Growth to meet current needs, preservation for the needs of future and change in all respects of life

Description : The concept of sustainable development encourages A. Form of growth that meets current basic needs B. Preservation of the resources for the need of future generation C. A change in all respects of ... to meet current needs, preservation for the needs of future and change in all respects of life

Last Answer : D. Growth to meet current needs, preservation for the needs of future and change in all respects of life

The concept of sustainable development encourages A. Form of growth that meets current basic needs B. Preservation of the resources for the need of future generation C. A change in all respects of life D. Growth to meet current needs, preservation for the needs of future and change in all respects of life

Description : The concept of sustainable development encourages A. Form of growth that meets current basic needs B. Preservation of the resources for the need of future generation C. A change in all respects of ... to meet current needs, preservation for the needs of future and change in all respects of life

Last Answer : D. Growth to meet current needs, preservation for the needs of future and change in all respects of life

Which of these four communication styles is your primary style, the one you use more often?

Description : Which of these four communication styles is your primary style, the one you use more often?

Last Answer : Seems to me there are other styles, too. On Fluther I am often the Smartass, making comments about how questions have issues. Or the Ranter. Or the Joker. Or the Cynic. Or the Bully. Or the ... form of your Director or Expresser. But the closest fit tfor me to your categories would be the Thinker.

Why is is important to understand the needs of your audience in a cover letter?

Description : Why is is important to understand the needs of your audience in a cover letter?

Last Answer : APEX - To demonstrate an understanding of what the company needs

Are excellent items to bring to your slide presentation if you think that your audience needs more detailed information?

Description : Are excellent items to bring to your slide presentation if you think that your audience needs more detailed information?

Last Answer : Infographics that present numerical data-apexhope this helps!

Why is is important to understand the needs of your audience in a cover letter?

Description : Why is is important to understand the needs of your audience in a cover letter?

Last Answer : APEX - To demonstrate an understanding of what the company needs

Digital marketing aims to  Identify customer needs  Targeting niche audience  Both A & B  Neither of A & B

Description : Digital marketing aims to  Identify customer needs  Targeting niche audience  Both A & B  Neither of A & B

Last Answer :  Both A & B

A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  content referencing the needs of companies of different sizes  questions on a form inquiring about the status of the business in the purchase decision process  different feature stories appealing to different members of the audience  different navigation options appealing to different members of the audience

Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  content ... different members of the audience  different navigation options appealing to different members of the audience

Last Answer :  questions on a form inquiring about the status of the business in the purchase decision process

Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  different feature stories appealing to different members of the audience  content referencing the needs of companies of different sizes  different navigation options appealing to different members of the audience  questions on a form inquiring about the status of the business in the purchase decision process

Description : Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  different feature ... questions on a form inquiring about the status of the business in the purchase decision process

Last Answer :  different navigation options appealing to different members of the audience

A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. content referencing the needs of companies of different sizes B. questions on a form inquiring about the status of the business in the purchase decision processC. different feature stories appealing to different members of the audience D. different navigation options appealing to different members of the audience E. None of the above. Ans: B

Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. content referencing the needs of ... options appealing to different members of the audience E. None of the above. Ans: B

Last Answer : B. questions on a form inquiring about the status of the business in the purchase decision process

Delivering different messages to members of a business decisionmaking unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. different feature stories appealing to different members of the audience B. content referencing the needs of companies of different sizes C. different navigation options appealing to different members of the audience D. questions on a form inquiring about the status of the business in the purchase decision process E. None of the above. Ans: C

Description : Delivering different messages to members of a business decisionmaking unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. different feature stories appealing to ... the business in the purchase decision process E. None of the above. Ans: C

Last Answer : C. different navigation options appealing to different members of the audience

(i) …………….. are the means for delivering impersonal communication directed to a vast audience. (Family / Peer groups / Mass media)

Description : (i) …………….. are the means for delivering impersonal communication directed to a vast audience. (Family / Peer groups / Mass media)

Last Answer : Choose the correct alternative and complete the statement : (i) .. are the means ... (Adult socialization / Re-socialization / Socialization)

How does the use of nonverbal communication such as making eye contact help a speaker connect with audience?

Description : How does the use of nonverbal communication such as making eye contact help a speaker connect with audience?

Last Answer : By making the speaker seem more human and relatable

Speaker Speech Audience is a communication model proposed by

Description : Speaker Speech Audience is a communication model proposed by

Last Answer : Ans. Aristotle

Closed circuit televisions useful (a) Only for a restricted audience residing at a particular place (b) For large group communication (c) Only for poor students of the class (d) none of the above

Description : Closed circuit televisions useful (a) Only for a restricted audience residing at a particular place (b) For large group communication (c) Only for poor students of the class (d) none of the above

Last Answer : (b) For large group communication

According to the text, why should more attention be given to training in listening to oral communication? (a) Responsibility for effective communication is usually assigned to the sender (b) Evaluating the speaker seems easier than evaluating the audience (c) Presentation Is thought of as a one way process ; (d) All of the above

Description : According to the text, why should more attention be given to training in listening to oral communication? (a) Responsibility for effective communication is usually assigned to the sender (b) Evaluating the speaker seems ... (c) Presentation Is thought of as a one way process ; (d) All of the above

Last Answer : (d) All of the above

A teacher in a classroom has immediate control over (A) the self, selected methods of communication and the message. (B) the audience, the noise and the reception. (C) the feedback, the technology and the audience experience. (D) the communication channel, other communicators, and external factors.

Description : A teacher in a classroom has immediate control over (A) the self, selected methods of communication and the message. (B) the audience, the noise and the reception. (C) the feedback, the technology and the audience experience. (D) the communication channel, other communicators, and external factors.

Last Answer : (A) the self, selected methods of communication and the message.

Which of the following is not a principle of effective communication? (A) Strategic use of grapevine (B) Persuasive and convincing dialogue (C) Participation of the audience (D) One-way transfer of information

Description : Which of the following is not a principle of effective communication? (A) Strategic use of grapevine (B) Persuasive and convincing dialogue (C) Participation of the audience (D) One-way transfer of information

Last Answer : (D) One-way transfer of information

In circular communication, the encoder becomes a decoder when there is (A) noise (B) audience (C) criticality (D) feedback

Description : In circular communication, the encoder becomes a decoder when there is (A) noise (B) audience (C) criticality (D) feedback

Last Answer : Answer: D

While designing communication strategy feed-forward studies are conducted by (A) Audience (B) Communicator (C) Satellite (D) Media

Description : While designing communication strategy feed-forward studies are conducted by (A) Audience (B) Communicator (C) Satellite (D) Media

Last Answer : (B) Communicator

In communication, a major barrier to reception of messages is (A) audience attitude (B) audience knowledge (C) audience education (D) audience income

Description : In communication, a major barrier to reception of messages is (A) audience attitude (B) audience knowledge (C) audience education (D) audience income

Last Answer : Answer: A The receiver may have anxieties The receiver may have expectations The receiver may be pre-occupied The receiver may have a physical disability The sender may have a physical disability Environmental disturbances

Market segmentation is: (1) Group of Sales Persons (2) Dividing target groups as per their needs (3) Market Division (4) Market Space

Description : Market segmentation is: (1) Group of Sales Persons (2) Dividing target groups as per their needs (3) Market Division (4) Market Space

Last Answer : (2) Dividing target groups as per their needs Explanation: Market segmentation is a marketing strategy which refers to the aggregating of prospective buyers into groups, or segments, having ... design a marketing mix that precisely matches the expectations of customers in the targeted segment.

Objective of marketing is ______________ 1. Target market 2. Fulfil needs 3. Integrated Marketing4. Profit by customer satisfaction 5. All of the above

Description : Objective of marketing is ______________ 1. Target market 2. Fulfil needs 3. Integrated Marketing 4. Profit by customer satisfaction 5. All of the above

Last Answer : All of the above

The total market approach to finding a target market will probably be UNSUCCESSFUL when : 1. product differentiation is used 2. the firm defines the total market as its target market 3. people within the market have heterogeneous needs 4. people within the market have homogeneous needs 5. none of these

Description : The total market approach to finding a target market will probably be UNSUCCESSFUL when : 1. product differentiation is used 2. the firm defines the total market as its target market 3. people ... have heterogeneous needs 4. people within the market have homogeneous needs 5. none of these

Last Answer : people within the market have heterogeneous need

An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a : 1. market segment 2. target market 3. customer group 4. market 5. none of these

Description : An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a : 1. market segment 2. target market 3. customer group 4. market 5. none of these

Last Answer : market

Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs of users of a particular location. C. It allows you to personalize your marketing messages to the mobile user in a particular location. D. You can run different campaigns based on the location of the mobile use

Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... particular location. D. You can run different campaigns based on the location of the mobile use

Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location

Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs of users of a particular location. C. It allows you to personalize your marketing messages to the mobile user in a particular location. D. You can run different campaigns based on the location of the mobile user.

Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... location. D. You can run different campaigns based on the location of the mobile user.

Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location.

The analysis of __________ focuses on internal factors that give the organisation certain advantages and disadvantages in meeting the needs of its target market A)opportunities and threats B)market opportunities C)strengths and weaknesses D)activities and responsibilities E)organisational resources

Description : The analysis of __________ focuses on internal factors that give the organisation certain advantages and disadvantages in meeting the needs of its target market A)opportunities and threats B)market opportunities C)strengths and weaknesses D)activities and responsibilities E)organisational resources

Last Answer : C)strengths and weaknesses

The total market approach to finding a target market will probably be UNSUCCESSFUL when: A)product differentiation is used B)the firm defines the total market as its target market C)people within the market have heterogeneous needs D)people within the market have homogeneous needs

Description : The total market approach to finding a target market will probably be UNSUCCESSFUL when: A)product differentiation is used B)the firm defines the total market as its target market C)people within the market have heterogeneous needs D)people within the market have homogeneous needs

Last Answer : C)people within the market have heterogeneous needs